Off-Road Auto Social Content Lead

American Expedition Vehicles; Wixom (MI); On-site; USD 55,000 - 75,000; Full time

Job summary

American Expedition Vehicles is seeking a Social Media Coordinator to manage AEV's social channels, craft engaging automotive content, and support campaigns across digital, print, and video. You will collaborate with the Marketing Manager and Brand Manager to produce photography, short-form video, captions, and production schedules, while traveling to events as needed.

You will help drive content quality, stay on-brand, and engage with enthusiast communities to elevate AEV’s presence across

Qualifications

• Bachelor's degree in marketing, communications, journalism, public relations, digital media, or related field (or equivalent experience).
• Experience managing or supporting brand social media accounts.
• Strong writing, grammar, and content quality.
• Experience creating photo and short-form video content.
• Familiarity with off-road automotive products and aftermarket components.

Responsibilities

• Publish and schedule content across social networks.
• Respond to comments, DMs, and customer inquiries.
• Engage with off-road/overland enthusiast communities and groups.
• Create original photography, short-form video, captions, and scripts.
• Produce vehicle walk-arounds, product features, and event coverage.
• Maintain brand voice and accuracy across channels.
• Support advertising and public-facing communications objectives.
• Develop content plans, shot lists, and production schedules.
• Turn technical product info into clear, customer-focused content.
• Travel to select automotive and industry events.

Skills

Social media management

Content creation

Video editing

Photography

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Adobe Premiere Pro

Adobe Photoshop

Adobe Lightroom

Job description

American Expedition Vehicles is seeking a Social Media Coordinator to manage AEV's social channels, craft engaging automotive content, and support campaigns across digital, print, and video. You will collaborate with the Marketing Manager and Brand Manager to produce photography, short-form video, captions, and production schedules, while traveling to events as needed.

You will help drive content quality, stay on-brand, and engage with enthusiast communities to elevate AEV’s presence across