North America Strategic Marketing Manager

Danisco USA Inc.; Wilmington (DE); On-site; USD 90,000 - 140,000; Full time

Job summary

IFF, a global leader in flavors, fragrances, food ingredients and health & biosciences, seeks a Manager, Strategic Marketing to shape NA Health Sciences growth through storytelling, category development, and commercial activation. The role bridges Market & Consumer Insights, Commercial Marketing, Innovation, Sales, and Customer Engagement, driving growth priorities from insight to action.

The ideal candidate will have 4–7 years in consumer insights or marketing, strong PowerPoint/storytelling

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Approximately 4–7 years of experience in consumer insights, market research, or marketing.
• Experience synthesizing qualitative and quantitative inputs into actionable insights.
• Ability to move beyond reporting to define implications and recommendations.
• Strong storytelling and persuasive presentation skills for customers and internal teams.

Responsibilities

• Develop category stories and customer-facing narratives aligned to NA Health Sciences growth priorities.
• Translate intelligence into actionable opportunities and commercial recommendations.
• Lead selected commercialization and go-to-market activities and launches.
• Collaborate with Sales, Innovation, Product Management, and Market & Consumer Insights.
• Create compelling, audience-specific stories for campaigns and programs.

Skills

PowerPoint

Presentation skills

Communication

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Job Summary

Are you ready to turn complex market signals into clear stories and practical opportunities that help customers and commercial teams act? IFF is a global leader in flavors, fragrances, food ingredients and health & biosciences. We deliver sustainable innovations that elevate everyday products. Health & Biosciences channels our passion for nature and bioscience into sustainable, life‑enhancing technologies that power innovative solutions across healthcare, food, consumer and industrial markets. The Manager, Strategic Marketing plays a critical role in shaping and activating North America Health Sciences growth priorities through strategic storytelling, category development, customer engagement, commercialization planning, and go-to-market execution support. This role sits at the intersection of Market & Consumer Insights, Commercial Marketing, Innovation, Sales, and Customer Engagement. The Manager will identify meaningful market signals, develop customer‑ready stories, support innovation initiatives, and help bring North America growth priorities to life through strategic storytelling and commercial activation. The role is designed for a high‑potential professional seeking to expand from insights generation into strategic marketing, storytelling, customer engagement and commercial strategy. Success requires moving beyond reporting data to explain what is happening, why it matters and what we should do next.

Where You'll Make a Difference

Partner with Commercial Marketing to develop category, consumer, and growth narratives aligned to strategic pillars, go‑to‑market priorities, and customer needs. Translate consumer, market, customer, and competitive intelligence into clear implications, recommendations, and opportunity frameworks rather than stand‑alone data summaries. Own development of category stories, customer‑facing narratives, thought leadership content, and opportunity frameworks supporting North America growth priorities. Support and, with development, lead selected customer innovation sessions and workshop workstreams from planning and content development through facilitation and follow‑up. Monitor category and consumer shifts, competitive activity, and emerging whitespace, connecting signals across sources to identify commercially relevant growth opportunities. Lead selected strategic marketing initiatives, including commercialization planning, launch support, growth‑platform activation, and customer engagement programs. Support campaign and program performance analysis, translating key performance indicators and market response into practical learning and next‑step recommendations. Collaborate across Sales, Innovation, Product Management, Science, Market & Consumer Insights, and Regional Marketing to integrate diverse inputs and strengthen customer and commercial outcomes. Demonstrate initiative and end‑to‑end ownership by moving work from ambiguity to a clear plan, high‑quality deliverable, and actionable recommendation. Own commercialization and launch support for select North America Health Sciences initiatives, including positioning, messaging, customer activation tools, sales enablement materials, and market‑readiness planning. Serve as strategic marketing lead for assigned category growth platforms, identifying trends, opportunity spaces, customer needs, and commercial recommendations.

What Makes You the Right Fit

Bachelor's degree in Marketing, Business, Consumer Insights, Communications, or a related field, or equivalent relevant experience.

Approximately 4 to 7 years of experience in consumer insights, market research, business intelligence, marketing, category management, or a related function.

Experience working with consumer, customer, market, competitive, or syndicated intelligence and synthesizing qualitative and quantitative inputs.

Demonstrated ability to move beyond reporting by identifying implications, forming recommendations, and connecting insights to business opportunities.

Strong PowerPoint and presentation development skills, with a clear interest in building persuasive, audience‑relevant stories.

Excellent written and verbal communication skills, with the ability to simplify complexity without losing strategic meaning.

Self‑directed problem solving, strong initiative, and comfort operating in an environment where the path may not be fully defined.

Ability to balance strategic thinking with hands‑on execution, including research, synthesis, writing, presentation building, planning, and follow‑through.

Ability to build productive cross‑functional relationships and present recommendations with growing confidence to internal and customer stakeholders.

How Would You Stand Out?

Experience supporting customer presentations, strategic workshops, commercial teams, or go‑to‑market initiatives.

Experience in health, nutrition, consumer packaged goods, life sciences, or another science‑led, customer‑focused industry.

Curiosity about emerging wellness spaces and the ability to turn early signals into differentiated category stories and customer opportunity areas.

Company Culture & Values

We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability. Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more At IFF, we make joy through science, creativity and heart. As the global leader in flavors, fragrances, food ingredients, health and biosciences, we deliver groundbreaking, sustainable innovations that elevate everyday products – advancing wellness, delighting the senses and enhancing the human experience. We value an inclusive, creative workplace where all individuals can thrive and do their best work. We consider all qualified candidates equally and based on merit, without regard to religion, ethnicity, national origin, race, age, veteran status, gender identity or expression, sexual orientation or disability.