North America Integrated Marketing Manager – Field & ABM

Laurel; New York (NY); Hybride; USD 170 000 - 180 000; Plein temps

Avantages offerts par ce poste

Equity and 401K

Bi-annual in-person off-sites

Great benefits

Résumé du poste

Laurel is seeking an Integrated Marketing Lead to own the North America regional outcomes for three core campaigns across legal, accounting/consulting, and strategic segments. You will localize content, coordinate field activity, and partner with Sales to drive pipeline and target accounts.

You will also collaborate with Brand and Product Marketing, manage regional calendars, and report performance to inform optimization.

Qualifications

• 4+ years in B2B field marketing or integrated/regional marketing.
• Proven ability to execute multi-channel campaigns and field events that drive pipeline.
• Experience planning events end-to-end: conferences, dinners, ABM programs.
• Comfort working with Sales on target accounts and pipeline priorities.
• Strong project management and cross-functional collaboration.
• Familiarity with ABM and measuring regional campaign performance.

Responsabilités

• Own NA regional outcome of three campaign verticals across North America.
• Localize campaign content, assets, and experiences for the NA market and target accounts.
• Plan and run field activity: regional events, account-based programs, and in-market touchpoints.
• Partner with sales in-region to align campaigns to pipeline priorities and target accounts.
• Coordinate with Brand and Product Marketing to carry the right voice and positioning.
• Track campaign performance in-region and feed results to Integrated Marketing and Growth & Analytics for optimization.

Connaissances

B2B field marketing

Campaign management

Event planning

Sales alignment

Project management

ABM experience

Outils

ABM platforms (6sense)

CRM systems

Marketing automation

Description du poste

Laurel is seeking an Integrated Marketing Lead to own the North America regional outcomes for three core campaigns across legal, accounting/consulting, and strategic segments. You will localize content, coordinate field activity, and partner with Sales to drive pipeline and target accounts.

You will also collaborate with Brand and Product Marketing, manage regional calendars, and report performance to inform optimization.