Nonprofit Communications & Marketing Lead

CASA of Travis County; Austin (TX); On-site; USD 54,000 - 66,000; Full time

Job summary

CASA of Travis County seeks a Communications and Marketing Manager to lead marketing and communications strategy, ownership of the annual plan, brand and storytelling, media relations and fundraising communications. The role supervises the Communications Coordinator and works with volunteers and vendors to deliver content that upholds child confidentiality and advocacy.

The position involves office time with some physical activity and events; strong writing, budgeting and project management

Qualifications

• A bachelor's degree or commensurate professional experience.
• Excellent writing and editing skills with donor, volunteer, media audiences in mind.
• Experience supervising staff, interns or vendors and managing projects through to completion.
• Experience planning and running multi-channel campaigns, including email, social media and website content.
• Graphic design experience, with ability to direct visual content for digital and print.
• Experience with media relations and preparing spokespeople for interviews.
• Comfort using performance data from email, web and social channels to inform decisions.
• Spanish language ability is a plus.

Responsibilities

• Develop and manage the annual marketing and communications plan, aligned with the Advancement operational plan.
• Set campaign priorities, audiences, channels and timing across fundraising, volunteer recruitment and public awareness goals.
• Manage the communications budget, including paid advertising, and recommend where to invest.
• Track and report on performance across channels and use results to adjust strategy.
• Steward CASA's brand voice, messaging and visual identity across all channels.
• Lead CASA's storytelling pipeline and annual report production.
• Represent CASA in community settings, cultivating relationships with media outlets and partners.
• Direct strategy for casatravis.org, email marketing and CASA's social channels.
• Oversee paid digital campaigns and manage content calendar.
• Supervise the Communications Coordinator and coordinate with designers, photographers and printers.
• Set up workflows in CASA's Microsoft 365 tools and ensure timely delivery of projects.

Skills

Marketing experience

Communications

Public relations

Writing & editing

Project management

Media relations

Spanish language

Education

Bachelor's degree or commensurate experience

Tools

Salesforce

Microsoft 365

Adobe Creative Suite

Canva

Job description

CASA of Travis County seeks a Communications and Marketing Manager to lead marketing and communications strategy, ownership of the annual plan, brand and storytelling, media relations and fundraising communications. The role supervises the Communications Coordinator and works with volunteers and vendors to deliver content that upholds child confidentiality and advocacy.

The position involves office time with some physical activity and events; strong writing, budgeting and project management