News 12 Content Producer - Freelance

Optimum; Bethpage (NY); On-site; USD 53,000 - 86,000; Part time

Job summary

News 12 is seeking a Freelance Content Producer to craft and curate digital-first news content, collaborating with editors to adapt traditional coverage for online platforms. You will manage multimedia storytelling, optimize for SEO, and contribute to audience growth across web and social channels.

The role requires strong storytelling, technical proficiency, and a keen understanding of digital audience behavior. Frequent travel between newsrooms is expected as part of this freelance engagement.

Qualifications

• Bachelor’s degree in marketing, communications, media, journalism, or related field.
• 7+ years building and executing digital strategies in news or media.
• 4+ years in a fast-paced, complex organization.
• Strong understanding of major social media platforms and headlines/writing.
• Strong analytical skills and ability to interpret performance data.
• Proficiency with digital management tools and analytics platforms.
• Highly organized with multitasking and prioritization abilities.
• Willingness to travel between newsrooms weekly.

Responsibilities

• Produce and edit digital-first news content, including articles, videos, graphics, and social media posts.
• Optimize content for SEO and audience engagement across digital platforms.
• Collaborate with reporters, editors, and other teams to enhance online storytelling.
• Manage and update social media channels (Facebook, Instagram, TikTok, and X) with timely and accurate news.
• Edit and produce videos to accompany digital stories and social media content.
• Send push alerts and update websites and social platforms during breaking and developing news.
• Monitor digital performance metrics and adjust strategies to improve reach and engagement.
• Stay current with emerging digital trends, tools, and best practices.
• Ensure all content meets journalistic ethics and organizational standards.
• Support live coverage, streaming events, and interactive multimedia experiences.
• Engage with audiences through social media and community-building efforts.

Skills

Storytelling

Analytics

Editorial writing

Social media management

Cross-team collaboration

Travel readiness

Education

Bachelor’s degree in marketing, communications, media, journalism, or related field

Tools

Analytics platforms

Digital management tools

Job description

Career Opportunities: News 12 Content Producer - Freelance (12573)

News 12 is our award-winning, hyper local news stationcovering communities throughout Long Island, the Bronx, Brooklyn, Westchester, Hudson Valley, Connecticut and New Jersey. News 12 New York is our National streaming service for regional news, weather and News 12 originals.

If you’re committed to delivering high quality news and storytelling with a hyper local lens, we have positions available for both on and off-air talent with opportunities for development and growth.

Job Summary

The Freelance Content Producer is responsible for creating, curating, and optimizing multimedia content across web and social media platforms to enhance News 12’s online presence. They will collaborate with editorial teams to develop compelling stories, adapt traditional news coverage for digital consumption, and ensure content aligns with the organization's voice and standards. This role requires strong storytelling skills, technical proficiency, and an understanding of audience behavior in the digital landscape. The Freelance Content Producer will work in a fast-paced environment and engrain themselves in digital news production for all seven regions.

Responsibilities

• Produce and edit digital-first news content, including articles, videos, graphics, and social media posts.
• Optimize content for SEO and audience engagement across digital platforms.
• Collaborate with reporters, editors, and other teams to enhance online storytelling.
• Manage and update social media channels (Facebook, Instagram, TikTok, and X) with timely and accurate news.
• Edit and produce videos to accompany digital stories and social media content.
• Send push alerts and update websites and social platforms during breaking and developing news.
• Monitor digital performance metrics and adjust strategies to improve reach and engagement.
• Stay current with emerging digital trends, tools, and best practices.
• Ensure all content meets journalistic ethics and organizational standards.
• Support live coverage, streaming events, and interactive multimedia experiences.
• Engage with audiences through social media and community-building efforts.

Qualifications

• Bachelor’s degree in marketing, communications, media, journalism, or a related field
• 7+ years of experience building and executing digital strategies in news or media
• 4+ years of experience in a fast-paced, complex organization
• Strong understanding of major social media platforms (e.g., Facebook, Instagram, TikTok, X, LinkedIn)
• Proven experience writing headlines, longform articles, and social media copy
• Strong analytical skills with the ability to interpret and communicate performance data
• Proficiency with digital management tools and analytics platforms
• Highly organized with strong multitasking and prioritization abilities
• Ability to work independently and collaboratively within a large, multifaceted team
• Results-oriented and team-focused working style
• Willingness and ability to travel between newsrooms weekly

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.

Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process.

Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $52,547.00-$86,327.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.

We appreciate your interest in this opportunity. Applicants must be authorized to work for ANY employer in the U.S. Please note that at this time, we do not provide visa sponsorship for employment.