New Vehicle Sales Manager – Team Development & Operations

Kool Automotive Group; Grand Rapids (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Excellent schedule

Commission and bonuses

Full benefits

GM training and development

Team-oriented culture

Job summary

Kool Chevrolet in Grand Rapids, MI, seeks a hands-on New Vehicle Sales Manager – Team Development & Operations to join a high-volume leadership team. You will coach, motivate, and support the sales staff, reinforce processes, and create opportunities for growth with the New Vehicle Sales Director.

The role emphasizes developing people, maintaining a positive culture, and driving consistent execution across the department for long-term success.

Qualifications

• Experience moving into management within automotive sales.
• Strong communication and relationship-building skills.
• Proven ability to coach, motivate, and hold staff accountable.

Responsibilities

• Lead regular one-on-one coaching with sales consultants.
• Maintain consistent follow-up with customers via showroom, phone, and internet.
• Support processes across Sales, Finance, and Fixed Operations.
• Develop a positive, team-oriented sales floor environment.
• Collaborate with leadership to drive opportunities and quotas.

Skills

Sales leadership

Automotive sales

Communication skills

Coaching & mentoring

CRM follow-up

Accountability

Job description

Position:New Vehicle Sales Manager – Team Development & Operations

Location: Grand Rapids, MI

Job Id:474

# of Openings:1

New Vehicle Sales Manager – Team Development & Operations

Kool Chevrolet | Grand Rapids, MI
Full-Time | Competitive Salary + Commission & Bonuses | Full Benefits
Reports to: New Vehicle Sales Director

Kool Chevrolet is an established, high-volume Chevrolet dealership serving West Michigan. We offer a stable work environment, strong departmental support, an excellent schedule, and a team that values long-term relationships with both employees and customers.

We pride ourselves on staff longevity, teamwork, and maintaining a positive culture throughout the dealership.

This position is opening due to an upcoming retirement and provides a rare opportunity for the right person to join an experienced sales management team, continue developing as a leader, and build a long-term career with Kool Chevrolet.

Position Summary

Kool Chevrolet is looking for a motivated, hands-on New Vehicle Sales Manager – Team Development & Operations to join our new vehicle leadership team and work directly with our New Vehicle Sales Director.

This is a support-focused leadership role centered around developing our sales staff, reinforcing established processes, creating additional sales opportunities, and helping maintain the positive, accountable culture of our department.

We are not looking for someone to come in and independently run or reinvent the new vehicle department. We are looking for someone who enjoys being involved with the sales team every day—coaching, motivating, following up, solving problems, reinforcing good habits, and helping our salespeople become more successful.

The right candidate will be a strong supporter of the sales staff while also being comfortable holding people accountable to established expectations and processes. They should be detail-oriented, organized, positive, approachable, and interested in continuing to learn and grow as a dealership leader.

Key Responsibilities

• Conduct regular one-on-one meetings with sales consultants to review activity, opportunities, follow-up, and individual performance
• Ensure consistent follow-up with unsold showroom, phone, and internet customers
• Help sales consultants identify and re-engage previous customers and existing dealership customers
• Monitor CRM activity and reinforce consistent follow-up, prospecting, and customer-retention habits
• Coach, motivate, and support sales consultants throughout the sales process
• Help maintain a positive, energetic, team-oriented, and accountable sales-floor environment
• Reinforce and enforce established dealership sales, trade-in, and appraisal processes
• Assist sales consultants with customer situations, deal progression, and closing opportunities
• Support management with day-to-day sales-floor operations as needed
• Help manage new vehicle lot organization and work with the sales team to ensure inventory is properly parked, displayed, maintained, and easy to locate
• Coordinate with Service Loaner management to provide appropriate new vehicle inventory and help ensure proper utilization of loaner vehicles
• Develop and manage a consistent service-lane sales process designed to identify trade opportunities and create new vehicle sales from customers already utilizing our Service Department
• Work closely with Finance, Pre-Owned, Service, and other departments to identify additional customer and sales opportunities
• Help identify areas where individual sales consultants need additional coaching, training, or accountability
• Assist with new vehicle department projects, initiatives, and operational needs as directed by the New Vehicle Sales Director

Who We're Looking For

Our ideal candidate genuinely enjoys helping salespeople succeed.

This person should be a motivator, coach, and advocate for the sales team while still being comfortable setting expectations and holding people accountable.

We are looking for someone who brings positive energy to the department, pays attention to the details, follows through on commitments, and understands that consistent execution of a good process is what creates long-term results.

The right candidate does not need to have already run a sales department. In fact, this can be an excellent opportunity for someone who has strong automotive experience and wants to continue developing their management and leadership skills.

We value someone who is willing to learn, work collaboratively, and contribute to an already strong culture rather than feeling the need to immediately change it.

Qualifications

• Experienced automotive sales professionals ready to take the next step into management are encouraged to apply
• Current or former Automotive Finance Managers interested in transitioning into sales management are encouraged to apply
• Strong communication and relationship-building skills
• Comfortable coaching, motivating, and holding salespeople accountable
• Strong organizational skills and attention to detail
• Understanding of CRM follow-up, prospecting, and customer-retention processes
• Ability to reinforce established sales and appraisal processes consistently
• Ability to work collaboratively across Sales, Finance, Pre-Owned, and Fixed Operations
• Positive, team-oriented attitude and approachable leadership style
• Strong follow-through and personal accountability
• Desire to learn, develop, and grow within dealership management

General Motors or Chevrolet experience is helpful, but not required for the right candidate.

What We Offer

• Excellent schedule with only one late night per week
• Competitive compensation package with salary plus performance-based commission and bonuses
• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off and vacation
• GM training and professional development opportunities
• Opportunity to work directly with and learn from experienced dealership leadership
• Established sales team and strong management support
• Strong Pre-Owned, Finance, and Fixed Operations departments
• Stable, collaborative, and team-oriented work environment
• Long-term growth opportunity within an established West Michigan dealership

Kool Chevrolet is an Equal Opportunity Employer.