New Product Planning (Senior) Director

GenSci; Boston (MA); On-site; USD 180,000 - 240,000; Full time

Job summary

GenSci is seeking a seasoned Commercial Strategy Leader to drive global market assessments for R&D pipeline projects. You will independently model TAM/SAM/SOM, sizing patient populations, analyze competition, pricing, and reimbursement, and evaluate market penetration.

Collaborate with R&D and Medical Affairs to articulate clinical value, differentiate therapeutic advantages, and shape product positioning and development strategy.

Qualifications

• Master’s degree or above in Medicine, Pharmacy, Biology, or related fields; PhD highly preferred.
• 5–8 years in New Product Planning (NPP), pipeline strategy or BD evaluation in pharma/biotech.
• Deep understanding of global innovative pharma market rules and market sizing.
• Able to communicate with R&D/Medical teams and understand clinical development logic.
• Fluent in English reading/writing; able to deliver English strategic reports.
• Rigorous thinking, high data sensitivity, and strong cross-functional collaboration; able to present to senior management.

Responsibilities

• Conduct global market potential assessment for R&D pipeline projects with commercial modeling and hypothesis testing.
• Collaborate with R&D and Medical Affairs to evaluate clinical value and position products strategically.
• Support senior management with project initiation, feasibility, and risk–return analyses for pipelines.
• Develop overseas development strategies, lead indication screening and sequencing, and global layout plans.
• Monitor regulatory policies and competitive dynamics; provide iterative commercial insights for the portfolio.

Skills

Market sizing

Commercial modeling

Pipeline strategy

Cross-functional collaboration

Executive storytelling

English proficiency

Education

Master's degree in Medicine/Pharmacy/Biology/Pharmaceutical Engineering

PhD preferred

MBA a plus

Job description

1. 1. Conduct global market potential assessment for R&D pipeline projects, and independently complete commercial modeling and hypothesis analysis, including TAM, SAM, SOM estimation, patient population sizing, competitive landscape analysis, pricing and reimbursement research, and market penetration evaluation.
2. 2. Collaborate closely with internal R&D and Medical Affairs teams to evaluate product clinical value, identify differentiated therapeutic advantages, and formulate professional product positioning and clinical development strategy recommendations.
3. 3. Support senior management on project initiation and portfolio prioritization decisions. Deliver global commercial-focused feasibility reports, project priority assessments, and comprehensive risk-return analysis for pipeline projects.
4. 4. Develop overall overseas development strategies for pipeline projects, lead indication screening and optimal indication sequencing, and propose actionable global clinical development layout plans.
5. 5. Continuously monitor global regulatory policies, competitor pipeline dynamics, and unmet clinical needs in targeted therapeutic areas, and provide iterative commercial insights and optimization suggestions for the company’s product portfolio.

Job Requirements

1. 1. Master's degree or above in Medicine, Pharmacy, Biology, Pharmaceutical Engineering or related disciplines; PhD is highly preferred, and an MBA degree is a plus.
2. 2. 5-8 years of working experience in New Product Planning (NPP), pipeline strategy, pre-launch product strategy, or BD project evaluation at top-tier pharmaceutical companies or biotech firms. Candidates with combined strategy consulting and pharmaceutical industry background are prioritized.
3. 3. In-depth understanding of global innovative pharmaceutical market rules with proven hands-on experience in independent global market sizing, commercial hypothesis modeling, and pipeline project initiation evaluation.
4. 4. Capable of effective professional communication and collaboration with R&D and Medical teams, with a solid understanding of clinical development logic and therapeutic regimen iteration principles.
5. 5. Fluent in English reading and writing; proficient in comprehending global clinical data and overseas competitive intelligence, and capable of independently delivering English-version strategic reports.
6. 6. Possess rigorous logical thinking, high data sensitivity, and excellent cross-functional collaboration capabilities; able to conduct direct presentations to senior management and provide solid decision-making support.