New Business Strategist

Deeplocal Inc.; Pittsburgh (Allegheny County); On-site; USD 85,000 - 125,000; Full time

Job summary

Deeplocal is seeking a New Business Strategist to open doors with prospective clients and align growth objectives with strategic selling. You will own early client conversations, build authentic relationships, and steer the development of pitches and RFP responses.

The role demands sharp strategy, strong communication, and the ability to work across creative and technical teams. Open to remote candidates outside Pittsburgh, with travel as needed.

Qualifications

• Bachelor’s degree in Marketing, Business or a relevant field, and/or 2–4 years in a related role, ideally client-facing.
• Excellent written and verbal communication with clients and teammates.
• Ability to translate insights into clear narratives and strategic recommendations.
• Comfort with marketing strategy concepts and presenting them to clients.
• Strong organizational skills and attention to detail.

Responsibilities

• Identify target customers and articulate Deeplocal’s value proposition to win new work.
• Develop strategic plans to reach and convert potential clients.
• Present Deeplocal’s offerings in compelling pitches and coordinate stakeholder involvement.
• Maintain and edit business development materials including decks and case studies.
• Manage CRM leads and ensure timely, accurate data entry and reporting.
• Collaborate with internal teams to refine pitches and responses to RFPs.

Skills

Communication

Strategic thinking

Relationship building

Pitching / presenting

Project management

Writing & storytelling

Education

Bachelor’s degree in Marketing or Business

Tools

CRM systems (Hubspot, Sugar)

Google Workspace

Email marketing (Mailchimp)

Job description

Deeplocal is seeking a New Business Strategist with a self-starter attitude, desire to succeed and exceptional interpersonal communication and relationship-building skills. This person is Deeplocal's "door opener" and will be responsible for the challenging task of prospecting and procuring new brand clients that align with the strategic growth objectives of the business. Your primary responsibility will be to identify potential customers, understand their unique business needs, and articulate how Deeplocal can address those needs effectively. We are looking for someone who can bring a strategic perspective to early conversations with new clients.

This is also an opportunity to work on high-profile accounts. You will become an expert in the client’s business, with strong knowledge of the competitive landscape and the technology we use to bring brands to life. You will be a champion of Deeplocal’s creative work and have an unshakable “can do” attitude. We’re looking for someone who can bring energy and enthusiasm to client meetings, and create authentic bonds that lead to more business. You will build the trust and respect that can withstand healthy discussion, and are not afraid to push back on clients.

The ideal candidate will have a background in marketing strategy. They should also be comfortable owning new business administrative tasks - making sure our CRM is up-to-date, helping to make presentation decks, responding to inbound emails, and managing internal communications. They will also be expected to maintain and edit all business development related materials including capabilities decks, case studies, creative assets, etc. This role will report to Deeplocal’s Managing Director and collaborate closely with the Director of Technical Strategy, and creative team.

The New Business Strategist will be responsible for:

• Brand Representation – Learn and demonstrate a strong understanding of Deeplocal’s capabilities, process and positioning within our industry; know what our brand would (and wouldn’t) do, and how our brand would (and wouldn’t) act; and communicate this in spades in the marketplace.
• Prospecting and Strategy - Analyze market conditions, identify target customer segments, and create a comprehensive plan to effectively reach and convert potential customers.
• Pitching – Present Deeplocal’s offering in a compelling way that wins new work and builds enthusiasm for the brand. Work collaboratively to bring in the right stakeholders to the conversation at the right time.
• Client Communication – Bring insight-driven, strategic thinking to conversations with new client prospects; communicate Deeplocal’s integrated process, brand, and unique position in the industry. Use a clear, direct communication style to manage relationships into new client contracts.
• Relationship Strengthening – Visit/virtually meet with existing clients and brainstorm about projects we could work on together; energize and excite clients about these possibilities. Understand what individual clients are looking for in a partner, and understand their brief with the ability to read between the lines.
• Strategic selling - Help to sell concepts and experiences that make sense for both the client and Deeplocal.
• Business Brief Development for Pitches - Write creative briefs and lead conversations with prospective clients that extract the necessary information for our teams to be successful creatively. Ask the right questions to understand clients’ goals and objectives. Be your client’s internal spokesperson, telling their story and communicating their business challenges to internal teams.
• Pitch Deck Review - Provide input and review pitch decks and budgets. Assist in developing the overall story, content and messaging strategy. Support creative and technical team leads as necessary to develop and finalize materials for pitches. When required, contribute to writing the final copy. Ensure decks and content are meticulously reviewed and proofread for accuracy and error-free presentation.
• Request for Proposal (RFP) Procurement & Oversight: Procure and internally communicate new RFPs. Manage the RFP process to ensure exceptional and timely delivery.
• CRM Management – Maintain an organized, detail-oriented process for capturing and tracking sales leads within Deeplocal’s CRM platform.
• Reporting and Analysis – Provide weekly reporting on items such as new leads, upcoming meetings, RFP development. Conduct post-mortem analyses of closed deals to identify success factors and areas for improvement, using data-driven insights to refine sales strategies.

Must-Haves

• Bachelor’s degree in Marketing, Business or a relevant field, and/or 2-4 years working in a related role, ideally client-facing, preferably in experiential, interactive marketing.
• An easy-going and engaging communication style in front of clients and teammates.
• A natural ability to bring sharp strategic insights to your work and build coherent and compelling narratives.
• Technically minded, able to understand complex concepts and explain them to others with varying levels of technical proficiency.
• Confidence in making creative decisions and giving/receiving feedback that improves the quality of the work, pushes the boundaries of the brief, and reinforces the unique perspective of Deeplocal.
• Excited by new challenges, and bringing a growth mindset.
• Comfortable with developing strategies and implementing them; you’ll be wearing many hats at first.
• Aptitude to lead and project manage new business pitches.
• Highly organized with exceptional communication skills and attention to detail.
• Exceptional writing (short- and long-form) and storytelling skills.
• Flexibility and adaptability to a fast-paced work environment with an ability to work under tight deadlines with a sense of urgency.
• Willingness to work extended hours and on weekends when necessary.
• Proficiency with software tools including Google Workspace (G Suite), email marketing platforms (Mailchimp or similar), and CRMs (Hubspot, Sugar, etc).

Nice-to-Haves

• A network of client-side contacts.
• Knowledge of and interest in emerging cultural trends and technologies.
• A passion for brand thinking, creativity, and the experiential industry.

Location

This position is open to remote candidates outside of Pittsburgh, PA, but candidates must be willing to travel to Pittsburgh and/or client locations as required for training and business development efforts. Preference will be given to candidates located in Pittsburgh, or in close proximity to a client hub (NYC, LA, SF).

The base salary range for this position at the time of this posting is $85,000 - $125,000 USD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

You don’t need to match every skill on this list to apply—we welcome applicants with a variety of experiences.

If you require a reasonable accommodation during the interview process, please email us at [e-mail]

About Deeplocal

Deeplocal is an internationally-recognized innovation studio based in Pittsburgh, PA. Our team includes experts in marketing, engineering, design, and fabrication who collaborate to develop never-seen-before physical experiences for brand clients.

Our Mission

Invent products and experiences for innovative brands.

Our Purpose

To be a place where amazing talent can invent, create and inspire.

Our Core Values

Deeplocal is committed to maintaining the company's core values and culture as the company grows. Employees should exhibit the following Deeplocal core values:

• Inventive
• Impactful
• Resourceful
• Humble

Deeplocal is part of WPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Deeplocal’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.