NC Brown-Forman Specialist

Johnson Brothers; Wilmington (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

Johnson Brothers is seeking a Brown-Forman Specialist (On & Off) in the Wilmington, NC market to drive sales volume and brand visibility for Brown‑Forman’s brands. The role involves sales, target account management, brand and category training, and activating engaging brand experiences in on‑premise, off‑premise and non‑traditional venues.

You will work with local distributor brokers to support programs, communicate market needs, and help achieve strategic sales growth and consumer engagement.

Qualifications

• College degree preferred; marketing/business experience preferred.
• Must have a clean driving record.
• 2–3 years industry experience; extensive whiskey category knowledge is a plus.
• Fluent in English.

Responsibilities

• Grow share of NABCA TDS for Brown‑Forman in the targeted account universe.
• Work with Brown‑Forman field sales teams, key local distributor representatives and key account contacts in managing and executing promotional brand objectives.
• Execute on‑ and off‑premise promotions, activations, special events, and B‑F programs.
• Schedule promotions/events at target accounts in conjunction with Brown‑Forman, distributor management, and sales reps.
• Provide timely feedback on event effectiveness of activations in qualitative and quantitative forms.

Skills

Sales experience

Excellent communication

Brand training

Account management

Event activations

Multicultural engagement

Negotiation

Travel/drive time

Education

College degree preferred

Tools

iPad

CRM software

Job description

Job Description

Johnson Brothers offers exciting opportunities in a variety of areas. Join our passionate team and help shape the future of the beverage industry!

The role of the Brown-Forman Specialist (On & Off) is a hands‑on position meant to drive sales volume and brand visibility of Brown-Forman’s brands. It involves sales, target account management, brand and category training, and the tactical activation of creative, engaging brand experiences in on‑premise, off‑premise and non‑traditional venues. The position includes interaction with the local distributor broker to facilitate target account programs and provide excellent communication, ensuring strategic sales growth and successful consumer engagement.

While the specialist will be responsible for many brands in Brown‑Forman’s portfolio, the breakdown of time spent on each brand will be determined by national brand platforms/priorities and the needs of local market teams.

General Info

• Effectively communicates to appropriate parties and managers.
• Clearly exhibits ideas and thoughts both orally and in written form.
• Uses appropriate communication methods.
• Assists and supports coworkers, works cooperatively in groups and actively resolves conflicts through tact, consideration and a spirit of teamwork and leadership.
• Meets all commitments and deadlines and responds promptly to Brown‑Forman needs.
• In collaboration with the local team, sets expectations and monitors delegated activities and provides recognition for results.
• Exhibits sound judgment and can support and explain reasoning behind decisions.
• Understands and communicates the essence of Brown‑Forman brands through the execution of all program events within the respective market.
• Creates, cultivates, and manages relationships with multicultural consumers & trade as appropriate to the brand priorities and target market demographics.
• Fully understands and abides by all legal compliances and digital compliance standards.

Key Position Deliverables

• Grow share of NABCA TDS for Brown‑Forman in the targeted account universe.
• Understand the full history and all brand‑related facts to the promotable brand/brand portfolio. Be the expert!
• Work with Brown‑Forman field sales teams, key local distributor representatives and key account contacts in managing and executing promotional brand objectives.
• Execute on‑ and off‑premise promotions, activations, special events, and B‑F programs.
• Schedule promotions/events at target accounts in conjunction with Brown‑Forman, distributor management, and sales reps.
• Provide timely feedback on event effectiveness of activations in qualitative and quantitative forms.
• Manage sales to a key set of on‑ and off‑premise accounts (about 50) in the target market, as informed by Brown‑Forman brand priorities.
• Ensure proper brand positioning and messaging in the target market’s e‑premise sphere.
• Seek opportunities and lead creative planning/execution of brand activations in non‑traditional spaces (digital, in‑home activations for consumers, etc.).
• Integrate multicultural accounts into your target account list aligned with demographics, brand priorities, and target consumer profiles.
• Develop creative consumer‑facing activation plans in partnership with the Field Marketing Managers.
• Manage the activation of consumer‑facing events (planning and promotion) in partnership with target accounts.
• Leverage activations for brand distribution, menu features, placements, and case displays in the target account set.
• Communicate market activities to management and B‑F contact, showcasing volume and visibility wins.
• Act as key point of contact for coordinating merchandise/POS delivery to promote national brand platforms in key accounts.
• Work closely with distributors to communicate all brand expectations and ensure correct consumer and general market trade engagement.
• Build long‑term brand presence while building long‑term relationships with hospitality professionals in target accounts.

Financial Management

• Strictly manages the strategic activation budget by monitoring expenses aligned with output and brand guidelines.
• Manages ROI on spends and creates solutions to increase the effectiveness of the budget.
• Manages target accounts’ POS orders, delivery, and implementation surrounding target brands.
• Maintains and tracks personal expense reporting and trackers for market activities.

Job Requirements

• College degree preferred; marketing/business experience preferred.
• Must have a clean driving record.
• 2–3 years industry experience and a passion for the spirits industry; extensive premium whiskey category knowledge is a definite plus.
• Fluent in English.
• Must have general computer knowledge and be able to work different programs on an iPad.
• Excellent communication and presentation skills; excellent training and media handling skills.
• Confident working in a range of on‑ and off‑premise environments, from high‑end hotels to dive bars.
• Organized, ambitious, self‑starter, outgoing, charismatic personality, independent but also a team player.
• In‑depth understanding of target consumer, spirit brand priorities, and the three‑tiered system of selling.
• Adept at selling and interacting with diverse groups of people.
• Ability to work non‑traditional work hours is required (holidays, nights, and weekends).
• Extensive drive time within the respective market will be required; reliable transportation is a must.
• Ability to lift 20+ pounds at one time.

Worker Sub‑Type

Regular

Time Type

Full time