National Field Marketing Manager

Grüns; Stati Uniti; Remoto; USD 110.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive compensation package

Generous PTO

Free Grüns products

Health & well-being perks

Descrizione del lavoro

Grüns is seeking a Field Marketing Lead to build our on-the-ground presence and scale our fleet and ambassador programs nationwide. You’ll design strategy, budgets, dashboards, and reporting, run the vehicle fleet day-to-day, and own vendor relationships.

Travel 30-40% will be required as you map markets, engage communities, and drive sampling to grow new customers. You’ll lead a small but mighty team now and grow it as Grüns scales, reporting directly into the remote HQ with a strong emphasis

Competenze

• 5+ years in field, experiential or grassroots marketing
• Owned a program’s budget and reporting
• Built KPI dashboards before activations
• Comfortable with scheduling, routing and vendor management
• Experience managing people (incl. part-time, junior teams)
• Bonus: scaled a fleet or street-team program

Mansioni

• Build our field marketing function from scratch: strategy, budget, monthly scorecard and reporting
• Run our branded vehicle fleet day to day, deploying vehicles and ambassadors and manage fleet vendor relationships
• Own the annual sampling-volume target and per-market floors; deliver majority of hand-to-hand sampling
• Select priority markets on headroom, traction and density; build national relationship map
• Understand local consumer culture in markets and show up with quick activations using fleet and ambassadors
• Track conversions at activations (QR, NFC, promo codes) and compare cost with paid channels
• Build grassroots and retail sampling, audit in-store execution with Sales
• Hand chartered leads to Biz Dev; build in-house regional team as we scale

Conoscenze

Field marketing

Budget ownership

KPI dashboard

BI tools

Team management

Fleet/ambassador programs

Strumenti

Spreadsheets

BI tools

Descrizione del lavoro

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

Grüns built its name online. This role builds the other half: a physical presence in people’s lives, with branded vehicles and ambassadors, that’s as measured and repeatable as our digital marketing. We’re launching our first multi-vehicle pilot in early 2027 with plans to scale nationally, and you’ll own it, then build the team that runs it. Buying a vehicle is the easy part. The real job is the system that keeps every vehicle and every person deployed so we stay top of mind for new consumers.

This role is part of our remote HQ! We have a fully remote, high-trust work environment, and we come together twice a year for amazing off-sites where we can connect IRL. This role also requires extensive travel (approximately 30-40%) and a valid U.S. driver’s license.

In this role, you will:

• Build our field marketing function from scratch: strategy, budget, monthly scorecard and reporting
• Run our branded vehicle fleet day to day, deploying every vehicle and ambassador against the market and cultural calendar, and own the fleet vendor relationship
• Own the annual sampling-volume target and per-market floors, and deliver the majority of our hand-to-hand sampling
• Pick priority markets on headroom, traction and density, and build the national relationship map (venues, universities, gyms, regional chains, local media) proactively
• Tap into the local culture of every market: know what moves our priority consumer, where they run, sweat, work and gather, and show up in their daily lives with small, quick-hit activations and community moments, using the fleet and ambassador teams to keep Grüns present between the big ones
• Capture conversion on every activation (QR, NFC, promo codes) and show how many sampled people become new customers, and at what cost compared with paid
• Build the grassroots and retail sampling layers, audit in-store execution with Sales, and hand qualified leads to Biz Dev
• Manage our field partners and ambassador network today, and build the in-house regional team that takes it over as we scale

We're looking for someone who:

• Has 5+ years in field, experiential or grassroots marketing, ideally in CPG, food, beverage or wellness
• Has owned a program’s budget and reporting, and knows their cost per sample or lead
• Builds the KPI dashboard before running the activation, and holds sampling to the same funnel discipline as paid media
• Lives in spreadsheets or BI tools, and is as comfortable in scheduling, routing and vendor management as in creative execution
• Has managed people, or is clearly ready to, including part-time, junior-heavy teams
• Bonus: has scaled a fleet or street-team program, or knows fleet and telematics tools

Approach to the role:

• Designs the system once instead of firefighting the same problem every month
• Treats idle vehicles and idle people as a problem to solve, not a cost to accept
• Picks markets on headroom and traction, not convenience
• Gets in the truck: as happy breaking down boxes as building the scorecard
• Builds for the small team of today and the bigger one of tomorrow

At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $110,000 - $130,000 plus bonus depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Be the Best:We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. "We've never done this before" isn't an excuse here. It's an invitation.

Own It:We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners.

Drive Impact, Urgently:We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most.

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns, and a few more perks centered around health and well-being that we can't wait to tell you about!