National Account Manager

Swisher; Nashville (TN); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Company vehicle

Health insurance

401(k) plan

Paid vacation & holidays

Job summary

Swisher is seeking a National Account Manager to lead strategic selling and growth across Grocery and Dollar channels in the U.S. You will manage key national accounts, develop business plans, and coordinate cross-functional teams to drive volume and profitability.

The role requires strong financial acumen, CRM and analytics proficiency, and up to 50% travel to maintain and expand strategic partnerships across major retailers.

Qualifications

• 7+ years in sales or account management in consumer packaged goods or related industries.
• Experience managing large national or regional accounts with growth.
• Proficient in pricing, promotions, and trade budgets.
• Strong communication and presentation skills.

Responsibilities

• Manage national accounts to hit volume, revenue targets.
• Develop and execute customer business plans.
• Lead Joint Business Planning (JBP) with buyers and category managers.
• Use data to inform recommendations and opportunities.
• Manage pricing, promotions, and trade investments.
• Coordinate sell-in and activation of new products and promos.
• Collaborate with marketing to deliver tailored solutions.
• Provide reporting and insights on account performance.

Skills

Account management

Sales strategy

CRM proficiency

Financial acumen

Communication

Presentation skills

Education

Bachelor's degree in Business

Tools

CRM systems

Power BI

Nielsen

MS Office Suite

Job description

Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach. Established in 1861, the family-owned company has evolved into a trailblazer, renowned for its iconic Swisher Sweets cigars, cutting-edge American-made Rogue and Ammo modern oral nicotine products, and the premium Drew Estate cigar collection, which features ACID, Liga Privada, and Undercrown. Poised for the future, Swisher is redefining traditional categories with Volt+Co -home to groundbreaking products such as Mojo Energy Pouches. Swisher is also home to more than two dozen American-made, non-combustible tobacco brands under the Helme Tobacco Co. umbrella. Based in Jacksonville, Florida, with operations spanning the U.S., the Dominican Republic, and Nicaragua, Swisher continues to lead through innovation, setting new benchmarks in quality and creativity. Learn more atswisher.com.

Primary Purpose:

The National Account Manager manages Swisher's key retail and wholesale accounts within Grocery and Dollar Channel and their respective distributors. This role drives volume, revenue, and share growth through strategic selling, relationship development, and flawless execution of customer business plans.

Key Responsibilities

• Manage assigned national accounts to achieve volume, revenue, and profit targets.
• Develop and execute customer business plans aligned with channel strategies and account-specific objectives.
• Lead Joint Business Planning (JBP) and collaborate with buyers and category managers to strengthen long-term partnerships.
• Execute insight-driven selling that integrates category, shopper, and financial data to inform recommendations and secure new opportunities.
• Manage pricing, promotions, and trade investment to ensure ROI and budget compliance.
• Coordinate sell-in and activation of new products, innovation, and promotional programs across the account base.
• Partner with Category Management, Shopper Insights, and Marketing to deliver tailored customer solutions that enhance brand and category performance.
• Monitor sales performance, promotional execution, and merchandising compliance through standardized scorecards and performance tracking.
• Participate in customer meetings, industry events, and trade shows to strengthen relationships and drive business visibility.
• Provide timely reporting, analysis, and insights on account performance, opportunities, and competitive activity.
• Perform other duties as assigned.

Qualifications:

Required

• 7+ years of progressive sales or account management experience in consumer packaged goods or related industries.
• Proven success in managing large, complex national or regional retail accounts with measurable sales and share growth, with an emphasis on Grocery/Dollar channels.
• Experience in developing and executing customer business plans and trade programs.
• Strong financial acumen with experience managing pricing, promotions, and trade budgets.
• Proficiency with sales analytics tools, CRM platforms, and Microsoft Office Suite.
• Excellent communication and presentation skills with the ability to influence internal and external stakeholders.
• Must be at least 21 years of age and possess a valid driver's license.

Education: Bachelor's degree in Business, Marketing, or related field.

Travel: This position requires up to 30-50% travel, including overnight stays, based on the geographic area and customer needs.

Preferred

• Experience in consumer goods, tobacco, or regulated industries.
• Familiarity with revenue growth management, Power BI, Nielsen, or relevant analytics platforms.
• Advanced knowledge of distributor incentive programs and performance scorecards.

Physical Requirements:

• Must be able to lift, carry, push, or pull materials weighing up to (or exceeding) 45 lbs
• Capability to navigate convenience stores, warehouses, and retail environments, including climbing ladders and working in tight or confined spaces
• Ability to sit and/or stand for prolonged periods

What we offer:

• Base salary and bonus program
• Company vehicle for business and personal use
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Professional growth and development programs to help advance your career!

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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