Music Product Manager: Lead Market-Ready Solutions

Gator Co. - Gator Cases, Cableworks, Frameworks, Rackworks, Levy's Music Accessories; Tampa (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Gator Co. is seeking a Product Manager to bridge customers, design, engineering, marketing and sales. You will define the product vision, requirements, and lifecycle from concept to launch, ensuring market success and customer satisfaction.

You will lead cross-functional teams, conduct market research, set pricing strategies, and develop launch plans with operations, planning and marketing. The role emphasizes performance under pressure and a passion for music and creative industries.

Qualifications

• 5+ years in the MI industry with knowledge across major categories (pro audio, video, keyboards, recording, DJ, guitars, cables).
• Proven expertise in managing the full product lifecycle.
• Maintain deep knowledge of the competitive landscape and track competing product offerings.
• Proficiency with product management tools (Wrike, Sage, Airtable); strong Excel and PowerPoint skills.
• Strong analytical, organizational, and communication abilities; experience presenting at trade shows.

Responsibilities

• Develop product roadmaps and strategies, deliver ROI analyses, and prioritize features for new and refreshed products.
• Conduct market research to identify customer needs, audiences, trends, and competition while maintaining the active product catalog.
• Maintain knowledge of competitive landscape and product offerings.
• Establish pricing strategies to meet revenue and profitability goals.
• Design and implement product marketing strategies, including personas, positioning, and messaging; write product copy.
• Collaborate with sales to develop strategies and provide product training and demonstrations.
• Create and execute launch plans with cross-functional teams (development, operations, supply chain, planning, sales, marketing).
• Ensure timely product arrival and replenishment while monitoring quality and resolving issues.
• Conduct dealer audits and review websites for accurate product representation and effective marketing collateral.
• Prepare forecasts and performance analyses to support data-driven decisions.
• Lead cross-functional teams and external partners to ensure on-time, on-budget project completions.
• Represent Gator Co. at trade shows, conferences, and industry events.
• Stay current with industry knowledge through workshops, publications, and professional networks.
• Act as a positive, engaged leader within the Gator family, contributing to a culture of growth and excellence.

Skills

Product lifecycle management

Cross-functional leadership

Analytical thinking

Excel & PowerPoint

Market research

Tools

Wrike

Sage

Airtable

Job description

Gator Co. is seeking a Product Manager to bridge customers, design, engineering, marketing and sales. You will define the product vision, requirements, and lifecycle from concept to launch, ensuring market success and customer satisfaction.

You will lead cross-functional teams, conduct market research, set pricing strategies, and develop launch plans with operations, planning and marketing. The role emphasizes performance under pressure and a passion for music and creative industries.