Museum Media Relations Strategist

Commonwealth of VA Careers; Williamsburg (VA); On-site; USD 52,000 - 56,000; Full time

Job summary

Jamestown-Yorktown Foundation seeks a Media Relations Specialist to lead strategic media outreach, craft compelling content, and serve as the primary media contact for museums, educational programs, exhibitions, and events. Working with the Marketing and Public Relations team, this role coordinates media visits and prepares press materials.

The incumbent supports editorial planning, maintains media assets, and ensures all communications align with brand standards across websites, emails, and

Qualifications

• Produce clear, accurate, and compelling writing and editing across press releases, feature content, marketing collateral, and digital communications.
• Demonstrate ability to develop strategic media outreach and independently manage deadlines.
• Experience in tourism, museums, education, or marketing environments preferred.
• Familiarity with analytics for content evaluation and improvement.
• Proficiency with Adobe tools, Google Workspace, and CMS platforms.
• Strong organizational skills and the ability to work independently in a fast-paced setting.

Responsibilities

• Develop strategic media outreach and create press materials.
• Coordinate media visits, interviews, and special events.
• Prepare content for websites, email marketing, publications, and collateral.
• Monitor earned media and align materials with brand standards.
• Support editorial planning and digital asset libraries.
• Collaborate with internal stakeholders to identify newsworthy stories.

Skills

Writing

AP Style

Public relations

Media outreach

Editing

Content creation

Tools

Adobe Photoshop

Adobe Acrobat

Google Workspace

Microsoft Office

CMS

Job description

Jamestown-Yorktown Foundation seeks a Media Relations Specialist to lead strategic media outreach, craft compelling content, and serve as the primary media contact for museums, educational programs, exhibitions, and events. Working with the Marketing and Public Relations team, this role coordinates media visits and prepares press materials.

The incumbent supports editorial planning, maintains media assets, and ensures all communications align with brand standards across websites, emails, and