Multimedia Specialist III

University Of Florida; Gainesville (FL); On-site; USD 51,000 - 70,000; Full time

Job summary

University of Florida is seeking a Multimedia Specialist III to own video storytelling for Student Life from ideation through production and delivery across short-form and long-form content. You will partner with leadership to shape strategy and guide a student staff team to execute high-quality videos for social, web, and other platforms.

The role emphasizes collaboration, creative direction, and adherence to university and brand standards, including ADA compliance, with opportunities to grow

Qualifications

• Bachelor's degree in an appropriate area and two years of relevant experience.
• Appropriate vocational/technical training may substitute at an equivalent rate for the required experience.
• A valid Driver's License is required

Responsibilities

• Lead video storytelling and production from ideation through delivery across short-form and long-form content.
• Coordinate and execute all stages of production including scriptwriting, pre-production, filming and post-production.
• Ensure projects align with brand standards and ADA compliance.
• Develop platform-specific strategies to maximize reach and engagement.
• Oversee equipment inventory and safe working environments during shoots.
• Recruit, train and supervise multimedia staff and student workers.

Skills

Visual storytelling

Collaboration

Planning

communication

Multitasking

Teamwork

Education

Bachelor's degree

Tools

Adobe Premiere Pro

After Effects

Photoshop

Job description

Apply now Job no: 541561
Work type: Staff Full-Time
Location: Main Campus (Gainesville, FL)
Categories: Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support
Department: 04011200 - SL-MARKETING & COMMUNICATIONS

Classification Title:

Multimedia Specialist III

Bachelor's degree in an appropriate area and two years of relevant experience. Appropriate vocational/technical training may substitute at an equivalent rate for the required experience.

Job Description:

As the department's dedicated video professional, this role owns video storytelling for Student Life end to end from ideation through production and delivery across both short-form and long-form content. This position works in close partnership with leadership to shape strategy, and with a team of student staff to bring it to life.

Lead Video Storytelling and Production

• Develop, direct, film and edit high-quality video projects that capture the student experience and advances the Student Life mission through projects to be featured on social, web, digital and other platforms
• Coordinate and execute on all stages of production including concept development, location scouting, storyboarding, scriptwriting, pre-production, filming, lighting, post-production editing and delivery
• Ensure projects align with divisional goals, university brand standards and ADA compliance standards

Creative Strategy and Content Development

• Collaborate with department leadership to identify goals and coordinate with stakeholders to translate them into creative video projects
• Establish visual direction and assist in shaping the brand voice and storytelling tone
• Develop platform specific strategies (Instagram, YouTube, Threads, etc.) to maximize impact and engagement
• Research and apply emerging video, digital storytelling and social media trends
• Recommend and implement new approaches to keep Student Life content fresh and engaging
• Monitor peer institution and industry leaders for best practices
• Regularly communicate with stakeholders on the planning and execution of video requests, balancing high-volume social content needs with occasional longer-form storytelling.
• Maintain a secure and organized digital asset management system
• Oversee equipment inventory and maintenance schedule
• Ensure all cameras, lighting, rigs and related gear are in working order and meet production standards
• Maintain safe working environments during all shoots
• Anticipate and mitigate risks related to multimedia production
• Create and provide user training for system use as needed
• Recruit, train, supervise and evaluate a multimedia team, including student staff
• Responsible for the administrative functions related to employee management (e.g. time approvals)
• Responsible for developing, maintaining, disseminating and enforcing policies, procedures, and guidelines for areas of responsibility
• Interpret and ensure compliance with departmental and university policies, guidelines and other relevant regulations
• Analyze, generate and review processes and procedures for areas of responsibility and make recommendations based on findings
• Coordinate schedules and resources for multimedia projects
• Manage time and resource allocation to align with divisional priorities
• Foster a culture of creativity, accountability and professional growth

$60,500 annually. In addition, the University of Florida offers a very competitive benefits package. Learn more by visiting: https://hr.ufl.edu/benefits

Required Qualifications:

Bachelor's degree in an appropriate area and two years of relevant experience. Appropriate vocational/technical training may substitute at an equivalent rate for the required experience.

A valid Driver's License is required

Preferred:

Knowledge

• Demonstrate experience in camera operation with foundational knowledge of light, audio and composition principles
• Demonstrate proficiency in video editing and post-production with expert-level skill in Adobe Premiere Pro and working familiarity with After Effects, Photoshop and related Creative Cloud program

Skills

• Expertise in multiple lighting set-ups including studio, location and event
• Demonstrate excellent collaboration, planning, organization and communication (verbal and written) skills
• Demonstrated interpersonal and professional skills

Abilities

• Strong visual storytelling ability with proven understanding of pace, mood and narrative that captivates and creates strong emotional connections with target audiences
• Demonstrated ability to handle multiple projects or tasks simultaneously
• Ability to work as part of a team in a complex environment
• Demonstrated ability to produce polished, high-production-value short-from videos while shaping the content strategy that drives audience growth and engagement

The University of Florida is an Equal Employment Opportunity Employer.