Multimedia Marketing Specialist

DO Supply

Cary (NC)

On-site

USD 60,000 - 85,000

Full time

14 days+

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Benefits offered by this job

Medical, dental, and vision coverage

Job summary

DO Supply LLC is seeking a Multimedia Marketing Specialist to elevate brand presence and drive digital growth from our Cary, NC headquarters. The role covers content creation, social media management, email campaigns, video production, and website content oversight.

You will collaborate with teams to ensure consistent messaging and measurable outcomes across channels. The ideal candidate brings multimedia storytelling skills, experience with analytics, and a drive to optimize campaigns for

Qualifications

Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Journalism, or related field preferred.
2–5 years of experience in digital marketing, content creation, social media management, or related marketing roles preferred.

Responsibilities

Develop and execute social media strategies to increase brand awareness and engagement.
Create, schedule, and manage content across LinkedIn, Facebook, Instagram, X, YouTube, and other channels.
Design and execute targeted email marketing campaigns to support customer retention, lead generation, and promotions.
Plan, script, record, edit, and publish video content for tutorials, product demos, and company initiatives.
Create, edit, resize, and optimize website images and visual content; manage multimedia assets in CMS.
Monitor and respond to online reviews and customer feedback across platforms; draft brand-aligned responses.

Skills

Social media marketing

Email marketing

Video production

Graphic design

SEO knowledge

Google Analytics

Content management

Project management

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Suite

Canva

Video editing software

CMS platforms

Marketing analytics tools

Job description

Multimedia Marketing Specialist
DO Supply LLC | Marketing
Full-Time | On-site
Schedule: Monday–Friday – 8:00am to 5:00pm
1652 Old Apex Rd, Cary, NC 27513

DO Supply is a global supplier of industrial automation equipment, helping businesses maintain and optimize critical operations through quality products and exceptional service. We are seeking a creative and results-driven Multimedia Marketing Specialist to enhance brand awareness, customer engagement, and digital growth across multiple marketing channels.

This role combines content creation, social media management, email marketing, video production, website content management, and online reputation management. The ideal candidate is a strong storyteller with multimedia production skills who enjoys creating engaging content and analyzing performance to improve results.

Key Responsibilities

Social Media & Brand Presence

Develop and execute social media strategies to increase brand awareness and engagement
Create, schedule, and manage content across LinkedIn, Facebook, Instagram, X, YouTube, and other channels
Monitor engagement, analytics, and campaign performance metrics
Collaborate with internal teams to ensure brand consistency and messaging alignment
Identify opportunities to expand audience reach and strengthen brand authority

Email Marketing & Campaign Management

Design and execute targeted email marketing campaigns to support customer retention, lead generation, and promotions
Write compelling email copy and coordinate supporting creative assets
Develop and maintain automated email workflows and nurture campaigns
Monitor campaign performance and optimize based on data and engagement metrics

Video Production & YouTube Channel Management

Plan, script, record, edit, and publish video content
Create videos addressing customer FAQs, product demonstrations, tutorials, and company initiatives
Optimize videos using SEO best practices including titles, tags, thumbnails, and descriptions
Manage content calendars and publishing schedules for YouTube and video platforms
Track video performance and recommend improvements based on analytics
Collaborate with technical and sales teams to ensure accuracy of content

Website Content & Digital Assets

Create, edit, resize, and optimize website images and visual content
Upload and manage multimedia assets within website and content management systems
Review website content to ensure images, banners, videos, and messaging remain current and consistent
Assist with website updates including promotional content, product information, and landing pages
Optimize website content and assets for SEO and user experience
Maintain brand consistency across all digital channels and web properties

Online Reputation Management

Monitor and respond to online reviews and customer feedback across platforms including Google, Review.io, and others
Draft professional and brand-aligned responses to customer reviews
Monitor customer sentiment trends and identify improvement opportunities
Collaborate with customer service and leadership teams to address recurring concerns and improve customer experiences

Qualifications

Strong experience creating digital marketing content across multiple platforms
Experience with social media management and marketing campaigns
Ability to produce engaging written, visual, and video content
Strong understanding of digital marketing and audience engagement strategies
Exceptional communication and organizational skills
Creative mindset with strong attention to detail
Ability to manage multiple projects simultaneously

Knowledge & Skills Required

Social media marketing and content management
Email marketing campaign development and execution
Video production, editing, and publishing
Graphic design and image editing skills
Website content management and basic SEO knowledge
Google Analytics and marketing performance reporting
Strong computer proficiency
Excellent written and verbal communication skills
Strong project management and time-management abilities
Problem-solving skills and attention to detail

Education & Experience

Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Journalism, or related field preferred
2–5 years of experience in digital marketing, content creation, social media management, or related marketing roles preferred
Experience with Adobe Creative Suite, Canva, video editing software, or similar tools preferred
Experience with CMS platforms, email marketing platforms, and marketing analytics tools preferred

Benefits