MULTIMEDIA MANAGER - 0726

PR Girl Manifesto; Greenville (SC); On-site; USD 60,000 - 95,000; Full time

Job summary

The City of Greenville is seeking a Public Information Officer to manage media relations, craft digital content, and support emergency communications. You will write advisories, pitch stories, and coordinate with City staff across departments to ensure accurate, timely information reaches the public.

Requirements include a journalism/communications degree, 4+ years in journalism or media relations, and at least 1 year in a public information role, with a certified PIO within 12 months.

Qualifications

• Bachelor's degree in marketing, communications, journalism, public relations, media studies, or related field.
• 4+ years of professional experience in journalism, news reporting, communications or related field.
• At least 1 year in media relations, community engagement or public information role.
• Must obtain Public Information Officer (PIO) certification within 1 year of start date.

Responsibilities

• Produce content for digital media platforms, research stories, conduct interviews, and create video coverage of events.
• Write and edit news stories for City websites; update project pages and YouTube playlists.
• Pitch story ideas to local and national media; build relationships with reporters.
• Assist with responses to negative coverage and monitor media coverage of City priorities.
• Coordinate with City staff for fact checking and storytelling across departments.
• Provide public information during emergencies in collaboration with police and fire departments.
• Support emergency management partners during incidents and training exercises.
• Perform other duties as assigned.

Skills

Videography

Photography

Interviewing

Script writing

Media operations

Deadlines

Public speaking

Education

Bachelor's degree in journalism or communications

Tools

DreamWeaver

Adobe InDesign

Photoshop

Illustrator

Job description

Job Summary

Under general direction and in compliance with standard operating procedures and policies, responds to routine media requests for information and interviews; writes and sends media advisories regarding City events and follows up as needed; compiles information, videos, photos and quotes for media distribution and earned coverage; pitches story ideas to local and national media outlets; assists with responses to negative or inaccurate media coverage; monitors media coverage of City Council priorities; produces videos for City digital media accounts. Applies a significant degree of initiative and creative storytelling across all mediums.

Essential Functions

• Produce Content for Digital Media Platforms: Research stories and conduct interviews as assigned. Record video and take photos at City events, meetings, initiatives and facilities. Produce a weekly recap video of City Council priorities. Produce news style video stories to educate the public on City policies, ordinances and developments. Develop strong relationships with expert staff in other departments to generate story ideas, fact check content and ensure the City’s digital coverage is comprehensive and representative of the goals of the City Manager and the priorities of City Council. Write and edit news stories on City websites. Update website project pages and YouTube playlists when new videos are produced on ongoing initiatives. (60%)
• Support Media Relations and Emergency Communications: Fulfill requests for information, schedule interviews, and assist City staff or elected leaders with talking points and/or coaching. Compile information, video, photos and quotes for media distribution and earned coverage. Write and send media advisories regarding City events and follow up as needed. Pitch story ideas to local and national media outlets regarding City initiatives. Develop relationships with reporters who cover the City. Assist with responses to negative or inaccurate media coverage by conducting research and putting together first drafts. Assist media with City responses to severe weather incidents and public safety concerns in collaboration with the Greenville Police Department and Greenville City Fire Department. Support partners, including Greenville County Emergency Management, as a Public Information Officer (PIO) during incidents such as wildfires, natural disasters and flooding. Participate in state, local and FEMA training exercises. (40%)
• Perform other duties as assigned.

Job Requirements

• Bachelor’s degree in marketing, communications, journalism, public relations, media studies, or a related field.
• Over four (4) years of professional experience in journalism, news reporting, communications or a related field.
• At least one (1) year of experience in a full-time or part-time media relations, community engagement or public information role.
• Must obtain Public Information Officer (PIO) certification within one (1) year of start date.

Driver's License Requirements

• Valid South Carolina Class D Driver's License.

Performance Requirements

• Knowledge of: Videography and photography. Interviewing techniques. Script writing and editing. Media operations and deadlines.
• Ability to: Establish and maintain effective working relationships with City departments, the public, and key stakeholders. Add local media to establish and maintain relationships. Apply principles of written communication, graphical layout, and multimedia techniques appropriate to social media communication, ensuring that work products are clear, usable and effectively convey the intended messages and information. Work independently, exercising effective judgment and professional thinking. Prioritize workload and manage time efficiently, meet deadlines and complete assignments in a timely manner. Successfully complete time-sensitive and/or high-profile projects through collaboration, consensus and creativity. Read and comprehend policies, guidelines, manuals, and professional journals. At an advanced level write and edit content for reports and presentations and compose digital content in a clear and professional manner. Make mathematical calculations and draw logical conclusions. Operate video and audio-visual equipment and camera. Operate general office equipment to include scanner, printer, copier, telephone, and computer with Microsoft Office Suite. Utilize specialized software and systems to include DreamWeaver, Adobe Suite (InDesign, Photoshop, Illustrator).

Working Conditions

• Primary Work Location: Office environment and occasional outside work.
• Protective Equipment Required: None.
• Environmental/Health and Safety Factors: Occasional exposure to unpleasant environmental conditions and/or hazards. Occasional outside work. Seasonal exposure to extreme temperatures, and wetness and/or humidity.
• Physical Demands: Constantly requires hearing, vision, talking, and fine dexterity. Frequently requires sitting and standing. Occasionally requires carrying, handling/grasping, pushing/pulling, reaching, and walking. Light strength demands include frequently exerting up to 10 pounds and occasionally exerting up to 10-20 pounds.
• Mental Demands: Frequently requires time pressures, frequent change of tasks, tedious or exacting work, and working with others as part of a team. Occasionally requires performing multiple tasks simultaneously, emergency situations, and irregular schedule.

Americans with Disabilities Act Compliance

The City of Greenville is an Equal Opportunity Employer. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. Prospective and current employees should contact Human Resources to request an ADA accommodation.

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.