Multimedia Broadcast Content Producer

GRAY MEDIA; Fairbanks (AK); On-site; USD 60,000 - 75,000; Full time

Job summary

GRAY MEDIA owns KTVF-TV/Gray Media’s Alaska stations and drives multi-platform marketing, audience growth, and branding. This role focuses on producing engaging, cross-platform promotional content and digital-first storytelling across station websites, apps, social channels, and FAST/OTT properties.

The position emphasizes collaboration with news, sales, and engineering, delivering high-quality creative work under tight deadlines.

Qualifications

• Experience in broadcast television promotion and digital content production.
• Bachelor’s degree or equivalent practical experience in relevant field.

Responsibilities

• Conceive, write, produce, and edit on-air topical promos and image campaigns.
• Collaborate with leadership and sales on sponsorship messaging and community events.
• Lead promotional rollouts for programming, sports, and special events.
• Ensure brand consistency across assets and platforms.
• Publish daily multimedia content to websites, apps, and social channels.
• Plan and execute social media campaigns; monitor engagement and growth.
• Shoot, edit, and tailor video and graphics for mobile and digital use.
• Track KPIs and optimize content strategies using analytics.

Skills

Broadcast promotion

Digital content production

Media marketing

Storytelling

Copywriting

Education

Bachelor’s degree in Broadcast Journalism, Marketing, Communications, Digital Media, or equivalent practical experience

Tools

Adobe Premiere Pro

Final Cut Pro

Adobe Photoshop

After Effects

Canva

CMS

Social media publishing suites

Job description

GRAY MEDIA owns KTVF-TV/Gray Media’s Alaska stations and drives multi-platform marketing, audience growth, and branding. This role focuses on producing engaging, cross-platform promotional content and digital-first storytelling across station websites, apps, social channels, and FAST/OTT properties.

The position emphasizes collaboration with news, sales, and engineering, delivering high-quality creative work under tight deadlines.