Multi-Media Advertising Account Executive

CUMULUS MEDIA; Harrisburg (Dauphin County); On-site; USD 41,000 - 49,000; Full time

Benefits offered by this job

Commission-based earning potential

401K with company match

Job summary

Cumulus Media in Harrisburg, PA is seeking a Multi-Media Advertising Account Executive to manage relationships with local and regional businesses, grow revenue, and deliver marketing solutions across broadcast, digital, and events. You will identify opportunities, present integrated campaigns, and help clients achieve their goals.

The ideal candidate has 1–3 years in media sales, strong communication and prospecting skills, and a collaborative, energetic approach.

Qualifications

• Bachelor's degree in Business, Marketing or related field preferred.
• 1–3 years in Media Sales background required.
• Proficient in Microsoft Office, social networks, and CRM tools.
• Excellent communication skills and ability to build client relationships.
• Strong prospecting and pipeline development skills.
• Ability to present sales opportunities to clients.

Responsibilities

• Manage relationships with dozens of local and regional businesses and grow revenue.
• Develop customized marketing solutions across broadcast, digital, and events.
• Negotiate and close sales to drive revenue and long-term client relationships.
• Maintain a full sales pipeline through networking, cold calling, referrals, and other outreach.
• Prepare orders, resolve billing issues, and provide regular pipeline reports.

Skills

Microsoft Office

CRM tools

Communication skills

Lead generation

Presentation skills

Sales mindset

Networking

Team collaboration

Energy & enthusiasm for sales

Digital advertising knowledge

Education

Bachelor's degree in Business or Marketing

Tools

CRM tools

Microsoft Office

Job description

Company Overview

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month – wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 380 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.

CUMULUS MEDIA | Harrisburg, PA

Our local stations in the Harrisburg, PA area include WINK 104 (WNNK-FM) Harrisburg Best Music, 105.7 THE X (WQXA-FM) Rocks, HOT 96.5 Central PA’s HOTTEST Music, 93.5 WTPA (WTPA-FM) Central PA’s Classic Rock and ESPN 95.3 & 1400 (WHGB-AM) Harrisburg’s Sports Station and home to Penn State Sports, NFL and Harrisburg Senators Baseball. Cumulus Digital is our portfolio of Digital Advertising Products for Local Businesses.

Position Overview

Multi-Media Advertising Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.

Key Responsibilities & Qualifications

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives
• Deliver and Develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client
• Ability to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platform
• Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients
• Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programming
• Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success

Qualifications

• Proficient in Microsoft Office suite, social networking platforms and CRM tools
• Excellent communication skills
• Passion for developing new business relationships in an outside sales role
• Enjoy presenting to clients of sales opportunities and post-sale successes
• Strong understanding of lead generation and ability to connect with viable prospects
• Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business
• Self-motivating and entrepreneurial spirit
• Positive and friendly with a willingness to collaborate
• High energy and passion for sales
• Flexible, creative and curious
• Digitally savvy
• 1-3 years in Media Sales background required
• Bachelor's Degree in Business, Marketing or related field is preferred

Pay Range

USD $4,000.00 - USD $4,000.00 /Mo.

The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions

What We Offer

• Commission-based organization with uncapped earning potential and guaranteed income in year one of employment
• Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).