Multi-Channel Content Strategist

Skill; United States; On-site; USD 50,000 - 80,000; Full time

Job summary

Skill is seeking a Content Marketing Specialist to craft and distribute content across websites, social media, and email, driving brand awareness and engagement. You will develop strategies, collaborate with business units, and ensure content aligns with pillars and corporate strategy.

The role requires creating visuals and written content, managing calendars, newsletters, webinars, and blogs, while analyzing social media performance and coordinating with the Creative Director.

Qualifications

• A degree in marketing, communications, digital media, business, or equivalent or relevant work experience.
• Experience with Social Media content creation and calendar management.
• Excellent oral and written communication skills.
• Proficiency with basic office software, including Microsoft Office programs.
• Proficiency with Canva or Adobe software.
• Ability to manage websites (e.g., WordPress, elementor, etc.)
• Ability to prioritize multiple projects and manage deadlines.
• Ability to work with multiple departments and customer groups.
• Ability to work independently as well as in a team.

Responsibilities

• Collaborate with business unit leaders to understand departmental goals and key items to market.
• Develop content pillars (marketing strategies) for each business unit to fit their goals and create social media content accordingly.
• Design static images/graphics (and videos, as needed) that are on-brand, engaging, clearly understandable, visually pleasing, and aligned with content pillars.
• Craft web and social media written content that is engaging, on brand, and aligned with corporate strategy and content pillars
• Collaborate with the Creative Director and coworkers through one-on-ones, email, Google Chat, and meetings to advance the marketing team's objectives.
• Responsible for managing the social media calendar. (Automation, researching efficiencies, and optimization of posting times).
• Responsible for developing all related newsletters, branding, emails, press releases, webinars, website content, and other communications. (external/internal)
• Develop social media content and posts and plan for conference events.
• Assist with strategic planning for marketing initiatives.
• Periodically check social media analytics and adjust strategy accordingly.
• Assist with webinars.
• Research new technology, apps, and systems that may benefit the marketing team or the company.
• Responsible for generating blogs as needed.
• Keep a record of projects that have been assigned, are in progress, and have been completed on the team's Trello board.
• Maintain confidentiality of all company and customer data, including but not limited to purchase orders, employee data, and customer accounts.
• Other duties as assigned.

Skills

Content marketing

Social media content creation

Calendar management

Copywriting

Graphic design (Canva/Adobe)

Education

Bachelor's degree in marketing, communications, digital media, business, or equivalent

Tools

Canva

Adobe Creative Suite

WordPress

Elementor

Microsoft Office

Job description

Skill is seeking a Content Marketing Specialist to craft and distribute content across websites, social media, and email, driving brand awareness and engagement. You will develop strategies, collaborate with business units, and ensure content aligns with pillars and corporate strategy.

The role requires creating visuals and written content, managing calendars, newsletters, webinars, and blogs, while analyzing social media performance and coordinating with the Creative Director.