Mobile Games Creative Marketing Lead

G5 Games; United States; Remote; USD 70,000 - 120,000; Full time

Benefits offered by this job

Flexible schedule

Relocation support

Medical insurance

Gym membership reimbursement

Bonuses

Job summary

G5 Games ищет специалиста по User Acquisition для управления креативной цепочкой и анализа эффективности креатива. Роль предполагает тесную работу с Creative Producer, создание и тестирование видеороликов, баннеров и других рекламных материалов.

Кандидат будет анализировать показатели, оптимизировать креативную работу и готовить регулярные отчеты, улучшать процессы продакшена и поддерживать коммуникацию в команде.

Qualifications

• At least 2 years of creative agency experience or experience creating marketing assets.
• Passion for mobile gaming, apps, and the gamedev industry.
• Understanding of key marketing metrics.
• Strong analytical and critical-thinking skills.
• Basic skills in creating and editing static visual content using graphic design software and/or AI tools.
• Understanding of motion and graphic designers’ main technical capabilities.
• Knowledge of art and video production processes and pipelines.
• Excellent verbal and written communication skills.
• Strong organizational, detail-oriented, reporting, and problem-solving skills.
• Upper-Intermediate English, mainly written.
• Будет плюсом: knowledge of art production processes and turnaround times.

Responsibilities

• Manage the creative User Acquisition pipeline for a group of titles
• Work closely with the Creative Producer on a defined strategy
• Track creative performance across the front and back end, analyze data, optimize creative performance, improve KPIs, and provide frequent analysis reports
• Create production tickets for new videos, banners, playable ads, end cards, and other marketing assets
• Test creative assets and iterations, and analyze performance metrics to inform User Acquisition decisions
• Conduct competitive analysis, including monitoring competitors’ User Acquisition activity
• Help develop, implement, and test new creative concepts across various media types
• Test game assets and maintain the internal best practices guide
• Continuously optimize creative production processes

Skills

Creative UA

Data analysis

English writing

Marketing metrics

Analytical thinking

Graphic tools

Art production knowledge

Communication skills

Organization & reporting

Turnaround knowledge

Job description

G5 Games ищет специалиста по User Acquisition для управления креативной цепочкой и анализа эффективности креатива. Роль предполагает тесную работу с Creative Producer, создание и тестирование видеороликов, баннеров и других рекламных материалов.

Кандидат будет анализировать показатели, оптимизировать креативную работу и готовить регулярные отчеты, улучшать процессы продакшена и поддерживать коммуникацию в команде.