Military Commercial Sales Lead

Renfro Brands; Winston-Salem (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Renfro Brands in Winston-Salem, NC seeks a Military Commercial Manager to lead our sales efforts in military markets, with a focus on exchanges and licensed products. Drive revenue growth through strategic partnerships, campaigns, and tailored solutions for military units, reporting to executive leadership.

The role requires deep knowledge of military procurement and exchange operations, and the ability to build durable partnerships with the Defense Logistics Agency and related military buyers.

Qualifications

• 8–10 years of commercial sales strategy experience with military exchanges or government sales.
• Proven leadership of sales teams and revenue growth.
• Proficiency in Microsoft Office and CRM tools.
• Experience with military procurement or contracting is preferred.

Responsibilities

• Lead sales efforts in military markets, focusing on exchanges and licensed products.
• Develop and execute revenue growth strategies and campaigns.
• Build and manage relationships with Defense Logistics Agency and military buyers.
• Oversee proposals, bids, and contracts to meet procurement requirements.
• Coordinate with product, marketing, and operations to meet regulatory and customer needs.

Skills

Military procurement knowledge

Strategic sales planning

Relationship management

Public relations

Communication skills

Team leadership

Travel willingness

Microsoft Office proficiency

Self-starter

Education

Bachelor's degree or equivalent

Tools

Microsoft Office

Job description

An individual must be able to perform each essential duty satisfactorily.SUMMARY:The Military Commercial Manager will lead our sales efforts within military markets, focusing on military-issued businesses, military exchanges (such as AAFES, NEXCOM, MCX, and CGX), and military trademark licensed products. This role will drive revenue growth through strategic partnerships, sales campaigns, and tailored solutions for military-affiliated business units. The ideal candidate has a deep understanding of military procurement, exchange operations, and unique market needs, with a proven history of building successful sales strategies within similar environments.ESSENTIAL DUTIES AND RESPONSIBILITIESMajor responsibilities will include:Develop and implement comprehensive sales strategies focused on military exchanges and other military-affiliated businesses, identifying key areas for revenue growth and customer acquisition;Analyze trends, competitor activities, and demand drivers within the military markets to guide product positioning, pricing, and promotional strategies that align with military customers' preferences;Establish and maintain strong, collaborative relationships with key decision-makers and stakeholders within the military branches, including the Defense Logistics Agency, Optional Uniforms, military exchanges, and military-related businesses, ensuring alignment and long-term partnerships;Lead sales planning efforts, setting clear objectives, key performance initiatives and metrics;Oversee the development of proposals, bids, and contracts that meet military procurement requirements;Work closely with product development, marketing, and operations teams to ensure that products and services meet the specific needs of military customers, are compliant with regulations, and provide distinct competitive advantages;Ensure all sales activities and reporting align with regulations, policies, and industry standards;Provide regular updates on sales performance, forecasts, and strategic initiatives;Lead and direct activity of sales representatives responsible for growing and developing sales to military exchanges;May lead or participate in special projects and perform other duties as assigned;Adhere to company policies, including attendance and punctuality;Communicate with co-workers, management, and others in a courteous and professional manner;Conform with and abide by all regulations, policies, work procedures and instructions including but not limited to confidentiality requirements.KNOWLEDGE, SKILLS, AND ABILITYKnowledge of military certifications and purchasing requirementsExcellent attention to detail, time management skills and meeting deadlinesRequires effective public relations and interpersonal skillsAbility to participate in a team environment to achieve departmental and organizational goals and objectivesAbility to work with established deadlinesStrategic planning abilities, relationship management skills, and in-depth knowledge of military purchasing protocols and complianceWillingness to travel as required, meet with customers, attend military exchange events, and engage with relevant military personnelAbility to reflect positive attitude and disciplined work ethicAbility to work collaboratively on a team as needed, but also independently when required with demonstrated experience in being a self-starterHigh energy levelStrong interpersonal, verbal, and written communication skills, with the ability to influence stakeholders at all levelsAbility to deal with internal/external customers with enthusiasm and professionalismMust possess confidence, good judgment, energy, and the right personality to work in a challenging environment.EDUCATION/EXPERIENCECollege degree or equivalent combination of education and work experience.8-10 years of experience in commercial sales strategy, with significant experience in military exchanges, military procurement, or government sales.Proven success in leading sales teams and achieving revenue goals.Must have proficiency with all Microsoft applications.Previous military service beneficial.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this position, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.WORK ENVIRONMENTThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. The employee may be required to work in the manufacturing or distribution centers throughout the company.*The statements herein are intended to describe the general nature and level of work being performed by associates and are not to be construed as an exhaustive list of responsibilities, duties, and skills required. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer at any time with or without notice.AA/EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, gender (including pregnancy), gender identity, sexual orientation, national origin, religion, age, disability, veteran status, genetic information, or other protected characteristics. *