Mgr, Marketing

FS System; Waverly (IA); On-site; USD 70,000 - 100,000; Full time

Job summary

AgVantage FS in Waverly, IA, seeks a Mgr, Marketing to lead communications efforts across branding, digital strategy and public relations. You will work with department managers to amplify product and service offerings through strategic marketing and events, including tradeshows and digital campaigns.

The role involves writing and producing materials, coordinating with GROWMARK corporate communications, and driving website and social media initiatives to grow brand awareness.

Qualifications

• Requires a 4-year degree in Business, Agriculture, Marketing, or related field with 5+ years of related experience.
• Experience with marketing communications, branding and digital strategy.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Must have a valid driver’s license and willingness to travel as needed.

Responsibilities

• Develop, maintain and support marketing communications across channels.
• Write, design and implement internal and external communications pieces (brochures, sell sheets, radio scripts, videos, posts, events).
• Collaborate with GROWMARK Corporate Communications and design teams on local marketing tactics.
• Plan and manage tradeshows for diverse industries within the portfolio.
• Develop and maintain the company website to increase brand awareness and engagement.
• Monitor digital marketing strategy including social media, SEO, web analytics, and SharePoint sites.
• Generate metrics and reports on marketing efforts.

Skills

Marketing communications

Project management

Collaboration

Customer focus

Education

Bachelor's degree in Business/Marketing/Agriculture

Tools

Adobe Creative Suite

Photography

Job description

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Mgr, Marketing - Comm - AgVantage FS - Waverly, IA

Company: AgVantage FS

City: Waverly

State: IA

AgVantage FS is headquartered in Waverly, Iowa with branches in Northern and Eastern Iowa. AgVantage FS has about 400 employees (including seasonal workers) and approximately 23,000 customers. The cooperative does business in agronomy, energy, precision agronomy, and agri-finance. AgVantage FS is part of the GROWMARK System, an agricultural cooperative serving more than 100,000 customers across North America and Ontario, Canada.

PURPOSE AND SUMMARY STATEMENT

Responsible for the development, maintenance and support of various communication functions necessary to provide timely flow of information important to the company’s marketing efforts.

ESSENTIAL JOB FUNCTIONS

Work with department managers to increase awareness of diverse product and service offerings through marketing communications, strategic planning, reputation management, public relations, social media, advertising, and digital strategy.

Write, design, and implement internal and external communications pieces, including, but not limited to, brochures, sell sheets, radio scripts, videos, social media posts, postcards, events, and tradeshows.

Collaborate with GROWMARK Corporate Communications and design team to implement local marketing tactics.

Serve as a liaison between vendors for advertising, public relations, and video projects implemented, including those projects that incorporate GROWMARK.

Plan and manage tradeshows for distinct industries within the portfolio, i.e. logging, dairy, and farm technology.

Develop, implement, and maintain website to increase awareness of the brand and its history, while improving user experience and prospect engagement.

Create, maintain, monitor, and provide recommendations to management regarding company’s digital marketing strategy for social media outlets, company website, online advertising campaigns, search engine optimization, web analytics, and internal SharePoint sites.

Utilize current technology, gained through experience and training, to monitor and maintain the company’s interests and exposure.

Ensure positive product visibility, strong brand recognition, and uncompromised company exposure to all stakeholders.

Generate metrics and reports of marketing efforts.

OTHER JOB FUNCTIONS

Assists with company marketing meetings, trade shows, and events.

Coordinates department news releases, customer communications and internal company communications.

Attends all meetings and personal development classes/seminars/training as assigned.

Follows GROWMARK’s Code of Conduct and Corporate Compliance Program, Environmental Health and Safety, OSHA and DOT policies and procedures, as they apply.

Performs all other duties as assigned.

REQUIREMENTS

Normally requires a 4-year degree in Business, Agriculture, Marketing, or a related field and at least 5 years of related experience and/or training; OR the equivalent combination of education and experience to demonstrate knowledge of intermediate to advanced marketing procedures and proficiency.

Basic Adobe Suite and photography experience preferred but not required.

Demonstrates essential abilities including business knowledge, collaboration, communication, customer focus, decision making and skill development.

Ability to manage multiple projects at a time.

Must have and maintain a valid driver’s license and satisfactory driving record.

May be required to work hours beyond those considered “normal” to meet seasonal demands.

Occasionally required to lift 21-50 lbs.

Must be willing and able to travel independent and overnight as needed.

Ability and willingness to participate in required training that may include education on GROWMARK’s policies and procedures and additional training as it relates to the requirements of the position.

We are an equal opportunity/Disabled/Protected Veteran Employer. All individuals, regardless of demographic or other background, are encouraged to apply. Further, as a federal, state, and local contractor, we comply with government regulations and executive orders as applicable, including affirmative action responsibilities for qualified individuals with disability and protected veterans.

Employment is contingent on, among other things, receipt of an acceptable and job-related background check, drug test, motor vehicle report, and/or reference check, as applicable and permissible by law.

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SECURING YOUR FUTURE, ONE BENEFIT AT A TIME.

Our benefits packages aredesigned to support every aspect of our employees’ well-being—from health plans to life insurance, robust retirement plans, and more.We provide benefits that meet their needs today while also ensuring a secure future.

Offerings may include, but are not limited to:

UNITED STATES:

• Fully Funded Pension*
• 401(k) & Employer Match
• HSA & Employer Contributions
• Life Insurance
• Disability
• Identity Protection

*The pension plan is subject to individual company participation. Those who do not participate in the pension plan enjoy a higher 401(k) employer match.

**Some benefits are subject to the hiring company.

CANADA:

• RRSP
• Life Insurance
• Disability

*Benefit eligibility may be dependent on employment type

Nearest Major Market: Waterloo
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