Mgr, Enroll Area

Charter Schools USA Inc.; Saint Augustine (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Charter Schools USA is seeking an Enrollment Area Manager to oversee enrollment operations across designated schools. You will lead strategies, monitor pipelines, and ensure compliant, high-quality family experiences from inquiry through first day of school.

The role requires coordinating with school leaders, marketing teams, and HR to recruit and mentor Enrollment and Marketing Administrators, while maintaining data integrity and audit readiness.

Qualifications

• Deep knowledge of enrollment operations, pipeline management, and data integrity.
• Experience leading enrollment teams and collaboration with school leaders.
• Strong analytical skills with data-driven decision making.

Responsibilities

• Lead area-wide enrollment strategy aligned to CSUSA goals and capacity targets.
• Monitor application, enrollment, waitlist, retention, and over-enrollment pipelines; identify risks.
• Partner with Marketing Area Managers to align outreach, yield strategies, and messaging.
• Provide data-driven insights to senior leadership and stakeholders.
• Lead recruitment, onboarding, coaching, and development of Enrollment and Marketing Administrators.

Skills

Enrollment operations

Pipeline management

Data analytics

Stakeholder management

Education

Bachelor's Degree in Education Administration

Tools

HubSpot

SchoolMint

PowerSchool

Job description

Introduction

As a pioneer in the Charter school movement,CSUSA is one of the fastest-growing educationmanagement organizations in the United States,providing a wide variety of educational choicesto over 82,000 students in more than 150 schoolsacross Florida, South Carolina, North Carolina,and Louisiana.

Charter Schools USA is an Equal Opportunity Employer.

Overview

Charter Schools USA (CSUSA) is one of the largest and highest performing education management companies in the United States, proudly serving over 82,000 students in over 150 schools in four states. Founded by Jonathan Hage in 1997, CSUSA's mission is a Relentless Commitment to Student Greatness in School and in Life™. CSUSA provides an academically rigorous education to students equipping them with real world readiness, prepared for college or career after graduation. With an unwavering dedication to the success of students from every background, CSUSA is closing the gaps in achievement and opportunity, keeping our promise of Strong Minds, Good Hearts™.

Job Purpose

To join a team of people with the mission: Relentless Commitment to Student Greatness in School and in Life ™. If you love inspiring and motivating young learners and want to put students first in education, CSUSA is the right place for you. We deliver on our promise of Strong Minds, Good Hearts™ through an education model that gives every student the opportunity for success. The Enrollment Area Manager is responsible for overseeing enrollment operations, systems compliance, and pipeline performance for Charter Schools USA schools within an assigned geographic

This role ensures schools achieve and sustain programmatic capacity through effective enrollment strategies, optimized systems and processes,accuratedocumentation, and strong school-based execution.

The Enrollment Area Manager serves as a field leader and capacity builder, accountable for the recruitment, onboarding, coaching, and mentoring of school-based Enrollment and Marketing Administrators. The role also provides strategic insight through data analysis, competitive review, and SWOT-based planning to proactively address enrollment risks and opportunities.

Success is defined by full enrollment, strong pipeline conversion, audit-ready records, system integrity, informed enrollment strategy, and confident, well-trained school teams delivering a high-quality family experience.

Responsibilities

Enrollment Strategy, Pipeline, and Performance Leadership

• Lead area-wide enrollment strategy aligned to CSUSA goals, state requirements, and school capacity targets.

• Monitor application, enrollment, waitlist, retention, and over-enrollment pipelines;identifyrisks, trends, and opportunities for improvement.

• Partner with Marketing Area Managers and school leaders to align outreach, yield strategies, and conversion effortsand collaborate on the development of an integrated marketing plan.

• Conduct ongoing analysis of enrollment data to inform priorities, interventions, and resource allocation.

• Present enrollment performance, risks, action plans, and strategic insights to senior leadership and key stakeholders.

Market, Competitive, and SWOT Analysis

• Conduct ongoing market and competitive analysis for assigned schools, including district, charter, private, and alternative education options.

• Assess competitive positioning related to programs, academic offerings, transportation, extracurriculars, messaging, and enrollment practices.

• Lead or support school-level SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) to inform enrollment strategy, recruitment planning, and annual goal setting.

• Translate SWOT and competitive insights into actionable recommendations for recruitment focus, messaging priorities, timeline adjustments, and yield strategies.

• Support new school launches, grade expansions, and turnaround efforts with targeted enrollment and capacity-building plans.

School-Based Enrollment Operations and Family Experience

• Serve as the primary enrollment advisor to school leaders, Enrollment and Marketing Administrators,Student Recordsand Data Specialist,and school staff.

• Support execution of lotteries, enrollment events, orientations, onboarding processes, and grade-level transitions.

• Ensure delivery of a consistent, compliant, and red-carpet enrollment experience from first inquiry through the first day of school.

• Support recommitment and internal enrollment efforts for returning families and rising-grade cohorts.

Systems Oversight and Data Integrity

• Serve as subject matter expert for enrollment systems including HubSpot, SchoolMint, PowerSchool, and related CSUSA, district, and state platforms.

• Ensureaccurate,timely, and secure data entry, record maintenance, and system usage across all assigned schools.

• Coordinate system integrations and data alignment with internal CSUSA departments.

• Oversee annual database rollovers, enrollment freezes, audits, and reporting cycles.

Compliance, Records, and Audit Readiness

• Ensure adherence to district, state, federal, and CSUSA regulations related to enrollment, attendance, records, and FERPA.

• Oversee funding and compliance submissions including scheduling, course coding, class size documentation, and certification accuracy.

• Prepare schools for audits, monitoring visits, and compliance reviews; guide corrective actions.

• Monitor error reports, compliance flags, and data-quality indicators;leadcorrective action plans.

Talent Leadership: Enrollment and Marketing Administrators

• Lead recruitment, selection, and onboarding of school-based Enrollment and Marketing Administrators in partnership with school leaders and Human Resources.

• Establish clear role expectations, enrollment performance metrics, and accountability structures aligned to CSUSA goals.

• Provide ongoing coaching, mentoring, and professional development to build capacity, consistency, and confidence across school teams.

• Conduct regular performance check-ins, pipeline reviews, and feedback conversations.

• Identifyperformance gaps and collaborate with school leaders to implement improvement plans oradditional support.

• Ensure school-based administrators are trainedonenrollment systems, compliance requirements, documentation standards, family experience expectations, and urgency norms.

Training, Standardization, and Continuous Improvement

• Determineenrollment, records, and system training needs across the assigned area.

• Develop, refine, and support standard operating procedures andbest-practiceguides.

• Design and deliver area or state-wide training through workshops, job-embedded coaching, system demonstrations, and documentation.

• Maintain awareness of regulatory updates, system enhancements, and emerging best practices in K-12 enrollment management.

• Recommend new or revised policies, tools, and processes to improve enrollment performance and compliance.

Cross-Functional Collaboration

• Collaborate closely with Marketing Area Managers to co-manage the marketing and enrollment funnel.

• Partner with internal CSUSA departments to support system alignment, data accuracy, and operational efficiency.

• Support special state or national initiatives, pilots, committees, and projects asassigned.

Requirements

• Deep knowledge of enrollment operations, pipeline management, and data integrity.

• Strong understanding of student records compliance, audits, and regulatory requirements.

• Demonstrated ability to coach, mentor, and develop school-based staff.

• Strong analytical skills, including use of data, competitive review, and SWOT analysis to drive decisions.

• Excellent project management, organizational, and communication skills.

• High levelof professionalism, discretion, and confidentiality.

Job Requirements

• Bachelor's Degree in Business, Education Administration, Information Systems, ora related field.

• Minimum three to five years of enrollment operations, admissions, or student records experience, preferably in K-12 education.

• Experience leading, coaching, or training school-based or field-based teams.

• Strong experience with SIS, CRM, and enrollment platforms.

• Pro