Meta Ads & Zoho CRM Integration

Infallibletechie; Town of Belgium (WI); On-site; USD 60,000 - 80,000; Full time

Job summary

Infallibletechie is looking for a Meta Ads Specialist located in the Town of Belgium, Wisconsin, to enhance our brand awareness through strategic campaigns. The candidate will create campaign plans, implement technical setups, and manage live campaigns, utilizing the Zoho CRM for seamless integration.

The ideal applicant will have proven results with Meta Ads and substantial experience with Zoho CRM. This role emphasizes meticulous campaign management and delivering reports on performance metrics.

Qualifications

• Proven Meta Ads results.
• Hands-on Zoho CRM experience.

Responsibilities

• Create a campaign plan with objectives and audience targeting.
• Set up Meta Pixel and Conversions API integrations.
• Manage live campaigns and provide weekly optimization notes.
• Prepare an end-of-cycle report with key performance indicators.

Job description

Role Overview

Meta Ads already sits at the core of our marketing mix, and now we want a specialist who can turn it into a true brand‑awareness engine while staying fully in sync with Zoho CRM. The mission is clear: lift reach and recall among three pre‑defined audience layers—age‑based segments, precise interest clusters, and hand‑picked geographic zones. We have those segments mapped out; what we need is strategic campaign architecture, compelling ad variations, and meticulous optimisation so that the right people see us at the right moment. Every impression, click, and page view has to flow back into Zoho. Pixel and Conversions API setup, custom events, and the necessary field mapping inside the CRM are critical so we can monitor awareness KPIs from the same dashboard that houses our other data. Accurate attribution and clean data hygiene are non‑negotiable.

Deliverables

• Campaign plan outlining objectives, audiences, creative angles, budget splits, and launch timeline.
• Full technical setup: Meta Pixel, Conversions API, and Zoho integration (including tests and verification).
• Live campaign management and weekly optimisation notes for the first month.
• End‑of‑cycle report summarising reach, frequency, CPM, brand‑lift indicators, and next‑step recommendations.

Qualifications

Proven Meta Ads results and hands‑on Zoho CRM experience.