Meta Ads Specialist - Part time

Rampd; United States; Hybrid; USD 50,000 - 60,000; Part time

Job summary

Join Meritt as a Meta Ads Specialist and take ownership of our Meta ads campaigns. With proven experience in managing significant ad spends, you'll build and optimize campaigns to meet revenue goals. You should be comfortable analyzing data and have a knack for crafting compelling ad copy that drives results.

This part-time role offers flexible hours with an annual compensation of $50,000–$60,000. Apply via LinkedIn or directly at Meritt to showcase your unique fit for this dynamic role.

Qualifications

• 5+ years managing Meta (Facebook/Instagram) ad accounts with real budget.
• Comfortable managing $10,000–$50,000 monthly ad spend.
• Proven results on CPL, ROAS, conversion volume, and pipeline contribution.
• Deep knowledge of Meta Ads Manager, pixel setup, CAPI, and tracking.

Responsibilities

• Build, launch, and optimize ad campaigns aligned with revenue goals.
• Identify and segment high-intent audiences.
• Write compelling conversion-first ad copy.
• Manage bid strategies and monitor ROI.

Skills

Managing ad accounts

Audience strategy

Ad copywriting

A/B testing

Budget management

Attribution knowledge

Data analysis

Tools

Meta Ads Manager

Hyros

Segmetrics

Job description

About Rampd

Rampd is a high-velocity growth consultancy built for early-stage tech and SaaS founders who refuse to leave revenue to chance. Founded by Darren Lucia, one of the leading minds in GTM and sales for startups, Rampd is the go-to partner for some of the most disruptive companies in the U.S., including many Y Combinator-backed startups.

We're the best of the best when it comes to sales consultancy and sales training. We engineer predictable, scalable go-to-market systems, and we expect excellence at every turn.

Our campaigns are sharp, conversion-obsessed, and built to generate pipeline, not vanity metrics. We move fast, test relentlessly, and win consistently.

We're looking for a Meta Ads Specialist who doesn't just run campaigns. You own outcomes. You're hungry to outperform, fluent in the data, and obsessed with finding the winning angle.

What You'll Own

This isn\'t a "set it and forget it" role. You\'ll take full ownership of our Meta ads ecosystem: strategy, execution, optimization, and results.

Your responsibilities:

• Campaign architecture: Build, launch, and optimize ad campaigns that align with revenue goals and ICP targeting.

• Audience strategy: Identify and segment high-intent audiences that convert, not just click.

• Ad copy: Write compelling, conversion-first copy that drives action.

• Creative testing: Collaborate with designers and video editors to test new angles, hooks, and formats.

• A/B testing: Run rigorous tests on creative, copy, and targeting to maximize ROI.

• Budget management: Allocate and scale spend efficiently while maintaining strong ROAS. You\'ll be managing ad spends of $10,000–$50,000 per month.

• Conversion tracking: Set up and manage pixels, custom events, and tracking infrastructure with precision.

• Attribution mastery: Use Hyros and Segmetrics to track multi-touch attribution, identify true revenue drivers, and connect ad spend directly to pipeline outcomes.

• Performance reporting: Deliver weekly performance reports with clear recommendations and next steps.

• Bidding & scaling: Manage bid strategies, optimize for CPA, and implement proven scaling frameworks.

What You Bring

You're not learning Meta ads. You've already mastered them. You know what works, what doesn't, and how to find out fast.

Requirements:

• 5+ years managing Meta (Facebook/Instagram) ad accounts with real budget and real stakes.

• Comfortable managing $10,000–$50,000+ monthly ad spend with confidence and precision.

• Proven results: You can show measurable impact on CPL, ROAS, conversion volume, and pipeline contribution.

• Technical fluency: Deep knowledge of Meta Ads Manager, pixel setup, CAPI, and tracking infrastructure.

• Attribution expertise: Hands-on experience with Hyros and Segmetrics (or similar multi-touch attribution platforms).

• Data comfort: You live in dashboards, love testing hypotheses, and make decisions based on performance, not opinions.

• Copywriting chops: You write ads that convert, not just sound clever.

• Funnel experience: You\'ve run direct-response campaigns (VSLs, lead forms, quiz funnels, etc.) and know what drives action.

• Communication: You can translate performance data into clear insights for creative, marketing, and leadership teams.

• Advanced tactics: Experience with Lookalike Audiences, retargeting strategies, and scaling frameworks.

Who Thrives Here

Rampd is a small, high-performance team. We don\'t tolerate mediocrity, and we don\'t waste time on politics or fluff. You\'ll fit perfectly if you are:

• Hungry: You\'re driven by results, not comfort. You want to win, and you want to improve every week.

• Analytical: You love the data. You test, learn, and optimize relentlessly.

• Determined: When campaigns underperform, you don\'t make excuses. You dig in, find the problem, and fix it.

• Proactive: You don\'t wait to be told what\'s broken. You spot it, solve it, and raise the bar.

• Creative: You constantly bring fresh ideas for angles, audiences, and funnels.

• Detail-obsessed: Clean setups, accurate tracking, and flawless reporting aren\'t optional. They\'re baseline.

• Outcome-focused: You care about revenue and pipeline, not impressions or clicks.

Role Details

• Type: Part-time (15–20 hours/week)

• Compensation: $50,000–$60,000 annually

• Schedule: Flexible, with weekly reporting and performance reviews

• Reporting to: Head of Growth / Founder

How to Apply

1. Apply via LinkedIn or meritt at [application link]

2. Bonus points: Record a 2-minute introduction video telling us who you are, your Meta ads experience, and why you\'re the right fit for Rampd. This really helps you stand out.

3. We\'ll screen for the best candidates and invite top applicants to the next round with Darren and the team.

We\'re looking for someone who can start fast, move faster, and deliver results that matter.