Merchandising & In-Store Experience Manager

El Pollo Loco, Inc.; Costa Mesa (CA); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

El Pollo Loco, Inc. is seeking a Merchandising & In-Store Experience Manager to lead store experience initiatives, LTO merchandising, and in-store programs across system-wide locations.

You will drive strategic merchandising decisions, manage budgets with agencies and vendors, and partner with Field Marketing to optimize the customer journey and brand presentation. Travel locally within Southern California and to out-of-state locations as needed.

Qualifications

• Bachelor’s degree required.
• Minimum of 3 years of marketing experience in QSR or related industry, including merchandising and in-store experience programs.
• Experience collaborating with advertising/marketing agency partners.
• Proficiency with Microsoft Excel, Word, PowerPoint, and Outlook; familiarity with project management tools a plus.

Responsabilités

• Manage the implementation of 6 system LTOs and 8-10 marketing tests annually.
• Drive strategic merchandising decisions to increase awareness and maximize sales; own the on-site customer journey.
• Lead cross-functional teams to develop and deliver merchandising within Marketing Calendar deadlines.
• Manage merchandising timelines and budgets with agencies, fulfilment centers, print vendors, graphic designers, and other marketing vendors.
• Collaborate with Field Marketing to manage merchandising materials on the LSM portal for company-owned and franchised restaurants.
• Own and manage the in-store music program, including vendor relationships, playlist curation, and budget management.
• Manage the team uniform strategy, including design, vendor relationships, and rollout; partner with Operations for brand consistency.
• Write field communications relating to store experience initiatives.
• Be the subject matter expert on merchandising and experience strategies with data-driven adjustments.
• Perform other duties as assigned by supervisor.

Connaissances

Merchandising strategy

Cross-functional leadership

Vendor management

Project management

Analytical mindset

Communication skills

Time management

Decisive decision-making

Reading/writing reports

In-store music/programs

Formation

Bachelor’s degree

Outils

Adobe Photoshop

Adobe InDesign

Description du poste

At El Pollo Loco, we are on a mission to be the nation’s leading fire-grilled chicken restaurant. When it comes to our people, we are all about growth. Whether that means specialized training, a clearly laid out career trajectory or collaborating cross-functionally, we are committed to the success of our people the same way we’ve been committed to the success of the El Pollo Loco brand for the last 50 years. In fact, we see you as our secret ingredient. While our chicken is fire, it’s our people who set us ablaze.

Our restaurants are only the tip of the flame! If you’re looking for an innovative, winning, and welcoming workplace, then a flamin’ good career in our Restaurant Support Center is right for you.

At our Support Center, we believe our best work is done Together, when departments collaborate and everyone is confident in contributing their ideas. This is why we are in the office 3 days per week.

Let’s Get Loco!

POSITION PURPOSE:

The Merchandising & In-Store Experience Manager plays an essential role in driving EPL’s brand success with ownership over EPL’s in-restaurant experience initiatives, including the development and implementation of all merchandising and in-store experience materials for system wide Limited Time Offers (LTOs), market test programs, FSI & coupons, Local Store Marketing (LSM) merchandise, in-store music programming, team uniform programs, and other brand initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Manage the implementation of 6 system LTO’s and 8-10 marketing tests, annually.
• Drive strategic merchandising decisions that will increase awareness and maximize sales of products and services being promoted. Owns the on-site customer journey and identifies new merchandising strategies to achieve revenue goals.
• Independently lead cross-functional teams to develop and deliver merchandising that meets Marketing Calendar deadlines and aligns with marketing initiatives.
• Manage merchandising timelines and budgets with creative agencies, fulfilment centers, print vendors, graphic designers, and other marketing vendors.
• In collaboration with Field Marketing team, manage merchandising material available on the LSM marketing portal for company owned and franchised restaurants.
• Own and manage the in-store music program for all company-owned and franchised restaurants, leading vendor relationships, inclusive of playlist curation and budget management, ensuring the in-store audio experience aligns with EPL’s brand identity.
• Manage the team uniform strategy, including design, vendor relationships, and rollout; partner with Operations to ensure consistent brand presentation across the system.
• Write field communications relating to store experience initiatives.
• Be the subject matter expert on merchandising and experience strategies and act with independent judgment and discretion to make data‑driven adjustments.
• Perform other duties as assigned by supervisor to meet the ongoing needs of the organization.

QUALIFICATIONS – EDUCATION, EXPERIENCE, LICENSE/CERTIFICATIONS:

To perform this job successfully, an individual must be able to satisfactorily perform the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job. The requirements listed below are representative of the education and/or experience required.

Education/Work Experience:

Bachelor’s degree required.

Minimum of 3 years of marketing experience in QSR or related industry, including experience managing merchandising and/or in-store experience programs.

License/Certifications:

Maintain a valid driver's license

Knowledge, Skills, and Abilities:

• Knowledge of all phases of sales promotion development and merchandising.
• Working knowledge of sales components and product mix.
• Working knowledge of retail trends, consumer behavior, and market dynamics.
• Experience in managing projects with advertising and marketing agency partners.
• Confidence in execution of strategic initiatives.
• Must be decisive and able to make fact-based decisions.
• Strong analytical and problem-solving mindset and skills; meticulous attention to detail.
• Ability to effectively communicate with internal and external business partners.
• Ability to prioritize and plan work assignments and work under pressure of frequent and tight deadlines.
• Ability to read, write, and interpret complex reports, documents, and correspondence.
• Proficiency with Microsoft Excel, Word, PowerPoint, and Outlook required. Must be internet savvy. Experience with Adobe Photoshop or InDesign a plus.
• Experience with a Project Management software like Basecamp or Asana is a plus.
• Adept at managing and prioritizing competing time sensitive requests while working well in a team atmosphere that may be under pressure.
• Ability to exercise independent judgment on matters of significance to the company.
• Experience managing in-store audio/music programs and related vendor and licensing agreements a plus.
• Experience managing uniform or apparel programs is a plus.
• Must be willing and able to travel locally within Southern California and to out-of-state restaurant locations, as needed by car or airplane.

Our Company

In 1980 the first American El Pollo Loco opened on Alvarado Street in Los Angeles, quickly becoming a destination for the best citrus-marinated, fire-grilled pollo in town. Over the past four decades, El Pollo Loco has grown into more than 500 restaurants across 9 states, becoming an L.A. mainstay and cultural benchmark along the way. Today, we continue to work just as hard to always provide our customers with Quality Chicken. Fast. Easy. Affordable.

The pay range identified is the hourly or salary rate El Pollo Loco expects to pay for the posted position. This range does not include any benefits or bonus opportunities that might be available for the position based on position and eligibility criteria. At El Pollo Loco, it is not typical for an individual to be hired at the high end of the range. Individual pay decisions will vary based on a variety of factors including years of experience, industry experience, education, geography, etc.

The pay range identified is the hourly or salary rate El Pollo Loco expects to pay for the posted position. This range does not include any benefits or bonus opportunities that might be available for the position based on position and eligibility criteria. Individual pay will vary based on a variety of factors including years of experience, industry experience, education, geography, etc.