Men's Graphic Designer

QUETICO LIFESTYLE BRANDS LLC; Irvine (CA); On-site; USD 75,000 - 95,000; Full time

Job summary

QUETICO LIFESTYLE BRANDS LLC in Irvine seeks a Men’s Graphic Designer to develop original artwork for a prominent surf brand's men’s apparel, translating seasonal concepts and culture into graphics that reinforce the brand identity.

You’ll collaborate with Men’s Design, Merchandising, and Product Development to build graphic collections across lifestyle categories, balancing heritage with contemporary direction and ensuring production-ready artwork.

Qualifications

• Bachelor’s degree in Graphic Design preferred.
• 3–5+ years of apparel graphic design experience.
• Strong portfolio with apparel graphics, typography, illustration, and branding.
• Advanced proficiency in Illustrator and Photoshop.
• Knowledge of apparel printing, embroidery, and production processes.
• Strong understanding of men’s apparel and surf/snow culture.
• Excellent visual communication, color, and composition.
• Ability to balance creativity with brand consistency and deadlines.

Responsibilities

• Graphic design and seasonal concept development for tees and fleece.
• Create typography, logos, illustrations, badges, and graphic systems.
• Translate concepts into cohesive stories for the Men’s collection.
• Ensure artwork supports heritage branding with contemporary visuals.
• Prepare production-ready artwork and technical files; support production.

Skills

Graphic design experience

Adobe Illustrator

Adobe Photoshop

Portfolio

Brand identity

Typography & illustration

Color & composition

Production awareness

Education

Bachelor’s degree in Graphic Design

Tools

Adobe Illustrator

Adobe Photoshop

Job description

• Location 36 Technology Dr. Suite 100,Irvine, CA, 92618,United States
• Base Pay $75,000.00 - $95,000.00 / Year
• Job Category Design
• Relocation Expense Covered No
• Employee Type FT Exempt

Description

Role Summary

The Men’s Graphic Designer is responsible for developing and executing original graphic artwork across a Prominent Surf Brand in Men’s apparel. This role translates seasonal concepts, surf culture, consumer insights, and contemporary visual trends into compelling graphics that reinforce the brands identity as an authentic, performance driven surf and lifestyle brand.

Working closely with Men’s Design, Merchandising, and Product Development, the designer develops graphic collections across lifestyle apparel, surf, and related product categories. The role balances creative expression, brand heritage, trend relevance, and commercial execution while ensuring artwork is appropriate for the product, consumer, and intended application.

Key Responsibilities & Job Duties

1. Graphic Design & Seasonal Concept Development

• Develop original graphics for tees and fleece
• Create typography, logos, illustrations, badges, placements, and graphic systems aligned with seasonal direction.
• Translate creative concepts into cohesive graphic stories across the Men’s collection.
• Balance heritage-inspired branding, contemporary graphics, and innovative visual treatments.
• Ensure graphic direction supports the Prominent Surf Brand , snow, and lifestyle positioning.

2. Market Shopping & Cultural Research

• Conduct market research across surf, snow, skate, streetwear, outdoor, and lifestyle brands.
• Identify emerging trends in typography, illustration, vintage references, branding, and graphic application.
• Analyze competitive product, retail presentation, and consumer preferences to identify opportunities.
• Translate relevant cultural and marketplace insights into original, commercially relevant artwork.

3. Brand Identity & Product Expression

• Develop graphics that reinforce surf heritage and active outdoor lifestyle.
• Maintain consistency across logos, brand marks, graphic treatments, and seasonal storytelling.
• Explore opportunities to refresh heritage graphics and introduce new visual directions.
• Ensure artwork complements garment silhouettes, color palettes, fabrications, and intended end use.

4. Technical Artwork & Production

• Prepare accurate, production ready artwork, color separations, placement specifications, and technical files.
• Apply knowledge of screen printing, digital printing, embroidery, heat transfers, and specialty embellishments.
• Partner with Product Development and vendors to resolve artwork and production issues.
• Review strike-offs, artwork submissions, and production samples for color, scale, placement, and quality.
• Ensure final execution meets design intent, cost targets, and production requirements.

5. Cross-Functional Collaboration

• Partner with Men’s Apparel Design, Merchandising, Product Development, Marketing, and Production.
• Present seasonal graphic concepts and artwork direction to internal teams.
• Support product reviews and seasonal line presentations.
• Manage revisions, approvals, and deliverables within established development calendars.

Skills & Qualifications

• Bachelor’s degree in Graphic Design, Fine Arts, or related field preferred.
• 3–5+ years of apparel graphic design experience, preferably in surf, action sports, outdoor, streetwear, or lifestyle.
• Strong portfolio demonstrating original apparel graphics, typography, illustration, and brand identity work.
• Advanced proficiency in Adobe Illustrator and Photoshop.
• Knowledge of apparel printing, embroidery, embellishment, and production processes.
• Strong understanding of men’s apparel, surf and snow culture, and lifestyle markets.
• Strong visual communication, color, composition, and technical execution skills.
• Ability to balance creative innovation with brand consistency, commercial needs, and production deadlines.
• Passion for surf, snow, outdoor adventure, and the culture surrounding these activities.