melin Lifecycle Marketing Manager

archipelagocos; San Clemente (CA); On-site; USD 95,000 - 120,000; Full time

Benefits offered by this job

Complimentary meals 3x weekly

Brand discounts and product gifts

Company bonus program

15 PTO days + 3 floating holidays

Medical, dental, vision insurance

Gym membership

Job summary

mellin? melin is seeking a Lifecycle Marketing Manager to own retention across Email, SMS, and referrals, driving repeat revenue and higher LTV for a premium brand.

The role combines analytical rigor with premium design; you will own end-to-end lifecycle programs, collaborate with marketing, CX, and merchandising, and optimize campaigns across channels in a hybrid in-office setting.

Qualifications

• 4+ years of dedicated lifecycle, CRM, or retention marketing experience in D2C ecommerce.
• Hands-on ownership of email and SMS campaigns with data-driven optimization.
• Experience using Klaviyo and Shopify to build dynamic segments and flows.
• Strong understanding of deliverability, personalization, and lifecycle analytics.
• Comfort with BI tools, GA4, Excel, and premium brand communication.

Responsibilities

• Build, schedule, and execute Email and SMS campaigns aligned with GTM calendar.
• Own loyalty and referral programs, including tier strategy and points mechanics.
• Drive list growth and lifecycle messaging with quality deliverability.
• Create suppressions with paid media and target high-value audiences.
• Coordinate with Merchandising on inventory-aligned messaging and drops.
• Partner with CX on transactional messaging and churn diagnosis.
• Deliver monthly revenue and active file forecasts for the DTC plan.
• Design holdout tests and maintain a testing log for incremental revenue.

Skills

Lifecycle Marketing

Klaviyo

Shopify

Email Marketing

Data Analytics

GA4

Excel/Sheets

Copywriting

HTML/CSS

Adobe Creative Suite

Education

B.S./B.A. Marketing

Tools

Klaviyo

Shopify

Tableau

Domo

GA4

Excel

Job description

Company Overview

At melin we set out to create the most premium, highest quality headwear in the world. We believe that with more thought, time and care invested into how we make our products that we can actually extend the life of our hats and the adventures we take them on. We are looking to expand our internal family and are seeking one incredible human, capable of excellence in a fast-paced work environment and eager to join an elite, yet small team of “A players.”

Job Description

We are seeking a Lifecycle Marketing Manager to own and elevate melin's customer retention strategy across Email, SMS, Referral, and emerging channels. In this role, you will design, execute, and optimize data-driven lifecycle campaigns aimed at boosting repeat revenue, customer lifetime value (LTV), and overall brand engagement. The ideal candidate blends an analytical, data-driven mindset with a strong eye for digital design, user experience, and premium customer journeys.

This role owns melin's active customer file and is accountable for growing it to plan: reducing churn, increasing the number of customers reactivated, and converting more first-time buyers into repeat buyers.

What You'll Do (Responsibilities include but are not limited to)

• GTM & Lifecycle Campaign Execution: Build, schedule, and execute all Email and SMS marketing campaigns aligned with the Go-To-Market (GTM) calendar, ensuring error-free messaging and mobile-optimized design
• Loyalty & Referral Management: Own loyalty and referral programs end-to-end (tier strategy, earn/redemption mechanics, points liability), measuring success by repeat rate and file retention.
• Subscriber Acquisition & File Growth: Drive onsite list capture, pop-up/form strategy, SMS growth, and traffic identity resolution, balancing capture targets with strict list quality and deliverability standards.
• Audience Logic & Paid Alignment: Build suppression logic to keep prospecting spend off active users, partnering with paid media on lapsed and high-value audience targeting across channels.
• Inventory & Merchandising Sync: Coordinate with Merchandising to align messaging with inventory levels, product drops, and full-price sell-through goals, while managing replenishment and back-in-stock triggers.
• Post-Purchase & CX Experience: Partner with CX on transactional messaging, review solicitation, and return communications, using CX feedback and return reasons to actively diagnose churn.
• DTC Revenue Forecasting: Deliver monthly revenue and active file forecasts that roll into the broader DTC business plan, re-forecasting dynamically as business needs change.
• Incrementality & Testing Roadmap: Design and execute holdout tests across major flows and campaigns to measure true incremental revenue; maintain a documented testing log to continuously optimize performance.
• Margin & Governance Control: Protect brand equity and file health by governing send frequency, limiting promotional depth, and establishing clear ceilings on opt-out and spam rates.
• Vendor & Stack Management: Manage relationships, performance reviews, contract renewals, and platform budgets across our retention technology stack.

Experience & Qualifications:

• B.S. or B.A. degree in Marketing, Business, or a related field (or equivalent 3+ years of direct industry experience).
• 4+ years of dedicated lifecycle, CRM, or retention marketing experience within direct-to-consumer ecommerce, with hands-on ownership of email and SMS.
• Proven track record using Klaviyo (or similar enterprise ESPs) and Shopify to build dynamic segmentation and automated flows.
• Deep understanding of email best practices, deliverability, dynamic personalization, and lifecycle analytics.
• Demonstrated experience utilizing AI-driven marketing tech (predictive analytics, generative copywriting tools, automated segmentation algorithms).
• Exceptional attention to detail, project management skills, and a self-driven attitude with full ownership over channel performance.
• Familiarity with Customer Data Platforms (CDPs), basic HTML/CSS, and Adobe Creative Suite is a plus.
• Strong written communication and copywriting skills tailored to a premium lifestyle audience.
• Demonstrated ownership of a customer file or retention number, not only channel execution. You should be able to walk us through a file you grew, what you did, and what it was worth.
• Comfort working outside native ESP reporting. Working proficiency in a BI tool (Tableau/Domo preferred), GA4, and Excel or Sheets at the level of building a cohort or retention curve yourself.
• Experience owning a loyalty/membership and referral program
• Experience managing agency and platform vendor relationships, including scope, performance, and renewals.
• Experience designing or reading holdout and incrementality tests is a plus.

Location & Office Structure

This is an in-office hybrid position, mandatory 4 days per week in office in San Clemente, CA with the option to work from home 1 day per week. Subject to change without notice as per company guidelines.

Compensation

The salary range for this position is $95,000 to $120,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.

Benefits and Perks:

• Complimentary meals provided 3x weekly
• Generous product gift program and all brand discounts
• Company bonus program
• 5 year and 10 year Milestone Anniversary travel gifts
• Medical, Dental, Vision insurance in accordance with plan guidelines
• Paid Gym Membership
• Company paid life insurance in accordance with plan guidelines
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO accrued annually, plus one additional day of PTO every year on your anniversary, and 3 Floating Holidays per year
• Paid beach and giveback days, bi-annual team building events and other in-person celebrations
• Work with talented and great people who share a love of melin
• Dog friendly office

Archipelago Companies values a diverse, inclusive, and entrepreneurial workforce and culture, and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at [e-mail]. Archipelago will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.