Media Solutions Account Manager - CPG

Avery Dennison; Chicago (IL); On-site; USD 75,000 - 100,000; Full time

Job summary

A global materials science company is seeking an Account Manager in Chicago to manage Retailer and CPG funded Shopper Marketing initiatives. The role requires excellent communication skills, 3+ years of relevant business experience, and the ability to manage client relationships. The successful candidate will develop sales strategies, support marketing initiatives, and lead meetings to optimize campaign execution. This position offers a competitive salary range of $75,000- $100,000 per year and opportunities for professional growth within the organization.

Qualifications

• 3+ years related business experience and/or training, preferably in media/retail promotions.
• Excellent communication skills to present to various groups.
• Ability to work independently and effectively problem solve.

Responsibilities

• Manage and support Retailer and CPG funded Shopper Marketing initiatives.
• Develop and maintain relationships with clients and internal teams.
• Lead meeting preparations and client strategy sessions.

Skills

Oral communication

Interpersonal skills

Analytical skills

Problem-solving

Attention to detail

Organization

Education

Bachelor's degree in business, marketing, or related field

Tools

Google Workspace

MS Office (Word, Excel, PowerPoint)

Job description

Overview

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, RFID inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide—including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive—we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.

Job Description

The Account Manager plays a key role in managing and supporting Retailer and CPG funded Shopper Marketing initiatives leveraging Vestcom Media Solutions (VMS). Client and/or Territory assignment and scope will vary based on the account opportunities and candidate background. This role is charged with shelf edge campaign planning between the CPG and Retailer teams as well as driving the internal campaign support across Vestcom departments. This role supports the primary sales team and requires the ability to meet and strategize with clients, have a detailed knowledge of the various products and services across the Vestcom Media Solutions scope. The Account Manager will work with a diverse mix of CPG shopper marketing teams and retailer merchandising and pricing stakeholders. This role oversees and supports the event execution process and coordination of VMS campaigns, as well as identifies and enables continued process improvement and fosters adoption of key Vestcom tools for the Walgreens account.

Key Areas of Responsibility

This role will independently own and manage all assigned duties with support from Campaign Specialists and Delivery Coordinators. Primary working relationships will exist with all necessary customer contacts. Will report into the Commercial Sales organization and will be responsible for providing input into and executing the strategic account plan developed by the Commercial Sales management team. Will also work closely with Vestcom’s other Vestcom Media Solutions teams: Client Experience, IT, Creative, product delivery and other teams across all Vestcom solutions and customer deliverables.

• Business Planning
  • Partner with Sales Directors to plan key client deliverables for the quarter and calendar year.
  • Support Sales Directors on new business initiatives as requested.
  • Support meeting preparation with CPG/Retailer analysis on YTD volume and engagement.
  • Customize VMS sales presentation decks to support given sales opportunities.
  • Generate leads on New Item support, digital overlays and shopper theme campaigns as needed for assigned retailers.
  • Effectively troubleshoot client questions/concerns by engaging internal team members as needed.
  • Take lead on meeting follow-up (written), issue reports and next steps, create timelines and task lists as needed.
  • Build retailer and CPG relationships to cultivate sales opportunities and advise VMS/Sales team of any relevant changes.
• Program Management
  • Remote or on-site owner and expert for the internal contacts and campaign process for VMS events and programs.
  • Develop and maintain working relationships with both client and Vestcom internal event execution stakeholders.
  • Maintain professional written and verbal communication both internally and externally.
  • Maintain regular communication across the VMS assigned team, including Sales team & Sales leadership for account-specific items, Delivery Leadership and peer Account Managers for execution and process improvement.

Qualifications

Bachelor's degree in business, marketing, or related field preferred

• At least 3+ years related business experience and/or training; or an equivalent combination of education and work experience. Previous media/retail promotions industry experience preferred.
• Excellent oral, interpersonal and written communication skills. Ability to present information to large and small groups, clients, employees, and management.
• Ability to work independently, effectively problem solve and exercise strong analytical skills.
• Experience to lead client calls and collaborate with internal teams.
• High service level orientation with outstanding attention to detail, strong sense of urgency and ability to meet deadlines under pressure.
• Well-organized with the ability to perform duties with minimal supervision; home-based office work.
• Proficiency in Google Workspace and MS Office (Word, Excel, PowerPoint).
• Ability to embody and reflect Vestcom’s core values.

Additional Requirements

• Travel may be required to support clients.
• Compliance with Company policies concerning maintaining a drug-free workplace.
• Compliance with all Company policies including safety policies and procedures.

Additional Information

The salary range for this position is $75,000- $100,000 / year. The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and travel requirements. Experienced Avery Dennison employees who are interested in this position and have questions regarding how the hiring range may apply should contact their HR representative. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

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