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TELUS Digital invites professionals to join its AI Community as a Media Search Analyst, evaluating how search results align with real user intent across media platforms.
You will analyze regional and cultural factors to improve AI understanding of local preferences, delivering feedback to train search systems for better local relevance.
Our global AI Community is a vibrant network of more than one million contributors from diverse backgrounds who help customers collect, enhance, train, translate, and localize content to build better AI models. Become part of our growing community and contribute to the development of innovative AI technologies used by some of the world's largest brands.
Every day, billions of people search for music, shows, and apps across global platforms. They type a query expecting to find exactly what they're looking for. But those search results only make sense if AI understands not just the words people search for, but the cultural meaning behind them. Your deep knowledge of how people in your market actually consume media — which shows matter to which communities, how music preferences shift across regions, what streaming platforms mean to your culture — is the bridge between what people search for and what algorithms learn to recommend. That cultural translation is irreplaceable.
In this role, you will evaluate how well media search results align with real user intent across multiple search modalities. Your analytical judgment determines whether AI systems understand not just what people search for, but why they search, and whether the results truly serve their cultural and entertainment context.
When media search algorithms understand local culture, discovery becomes accurate and meaningful. Listeners find the right music, viewers discover relevant shows, and cultural expression is reflected authentically in digital systems.
Compensation is based on tasks completed and project availability. Estimated earnings may vary depending on task volume and program requirements including, quality, and productivity, in accordance with the program's quality standards and guidelines.
This opportunity is offered on an independent contractor basis. Contributors have the flexibility to choose when and how much they work, subject to project availability and quality requirements. This opportunity is not and should not be construed as creating an employment relationship with TELUS Digital.