Media Reporting & Insights Analyst

Cisco Systems, Inc; Durham (NC); On-site; USD 104,000 - 132,000; Full time

Job summary

Cisco is seeking a Media Reporting & Insights Analyst to transform complex media data into insights that drive optimized digital campaigns across the Americas and EMEA. You will work with SQL, Excel, and Tableau to extract, clean, analyze, and visualize data from multiple channels, collaborating with the agency and regional teams to inform data-driven decisions.

Leverage cloud platforms and AI-powered tools to enhance reporting efficiency, automation, and data quality while supporting a globally

Qualifications

• 5+ years of professional experience in digital media analytics, marketing analytics, media planning, or marketing business intelligence.
• Hands-on experience using SQL and Excel to query, manipulate, and analyze data for reporting and business insights.
• Experience extracting, cleaning, transforming, and preparing datasets from multiple data sources for analysis or reporting.
• Experience designing, developing, and maintaining interactive dashboards or data visualizations using Tableau.
• Experience analyzing digital advertising performance data across one or more channels, such as paid search, paid social, programmatic advertising, or content syndication.

Responsibilities

• Analyze cross-channel campaign data to identify trends, measure effectiveness, and recommend improvements.
• Query databases with SQL, clean and prepare datasets, and build data tables for reports.
• Design, build, and maintain Tableau dashboards that translate data into actionable insights for marketing stakeholders.
• Develop recurring reports and present findings that connect results to marketing objectives.
• Partner with global media agency teams, regional marketing stakeholders, and data engineers to support reporting and improve data quality.
• Apply AI tools to streamline data analysis, improve reporting workflows, and accelerate insights.

Skills

SQL

Excel

Tableau

Tools

Snowflake

Google BigQuery

Amazon Redshift

CM360

IAS

Adobe Experience Cloud

Python

GitHub

Job description

The application window is expected to close on: 11/19/2026

Priority will be given to those candidates currently living on the East and Central Regions of the US.

Join Cisco's Marketing organization, where media, data, and strategy come together to drive smarter marketing investments and measurable business outcomes. Our team partners closely with global media planning leads, regional marketing teams, and our global media agency of record to evaluate campaign performance and uncover opportunities for optimization. You'll collaborate with digital advertising specialists, product marketing teams, data engineers, and creative partners to support media programs across the Americas (80%) and EMEA (20%). This is an opportunity to contribute to a globally connected team where your analytical expertise will help inform decisions about how Cisco reaches and engages customers.

Your Impact

As a Media Reporting & Insights Analyst, you'll transform complex media performance data into meaningful insights that help Cisco optimize digital marketing campaigns and investments across the full marketing funnel. You'll use SQL, Excel, and Tableau to extract, clean, analyze, and visualize data from multiple advertising channels, including paid search, social, programmatic, and content syndication. Working closely with our global media agency and regional marketing stakeholders, you'll identify performance trends, develop actionable recommendations, and communicate findings that support data-driven decisions. You'll also leverage AI-powered tools to improve reporting efficiency, accelerate analysis, and support data quality and automation initiatives.

Your Key Responsibilities Will Include

• Media Performance Analysis: Analyze cross-channel and campaign-level performance data to identify trends, measure effectiveness, and recommend opportunities to improve marketing outcomes.
• Data Extraction & Preparation: Query databases using SQL, clean and organize datasets, and develop data tables that support accurate reporting, dashboard development, and automation.
• Dashboard Development: Design, build, and maintain Tableau dashboards that translate complex media data into accessible, actionable insights for marketing stakeholders.
• Reporting & Insights: Develop recurring performance reports and present findings that connect campaign results to marketing objectives and investment decisions.
• Cross-Functional Collaboration: Partner with global media agency teams, regional marketing stakeholders, and data engineers to support reporting needs, address data discrepancies, and improve data accuracy.
• AI & Process Improvement: Apply AI-powered tools and automation techniques to streamline data analysis, improve reporting workflows, and accelerate insight generation.

Minimum Qualifications

• 5+ years of professional experience in digital media analytics, marketing analytics, media planning, or marketing business intelligence.
• Hands-on experience using SQL and Excel to query, manipulate, and analyze data for reporting and business insights.
• Experience extracting, cleaning, transforming, and preparing datasets from multiple data sources for analysis or reporting.
• Experience designing, developing, and maintaining interactive dashboards or data visualizations using Tableau.
• Experience analyzing digital advertising performance data across one or more channels, such as paid search, paid social, programmatic advertising, or content syndication.

Preferred Qualifications

• Experience using cloud data platforms such as Snowflake, Google BigQuery, or Amazon Redshift, including building or maintaining data tables for reporting.
• Experience with digital advertising measurement, tracking and reporting platforms such as Google Campaign Manager 360 (CM360), IAS, or Adobe Experience Cloud.
• Experience supporting media analytics or reporting for a global marketing organization, media agency, or multi-region advertising program.
• Experience using Python, GitHub, or other scripting and version control tools to support data preparation, workflow automation, or reporting processes.
• Experience leveraging generative AI tools to accelerate data analysis, automate reporting workflows, improve SQL development, or generate marketing performance insights.

Why Cisco?

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and/or Canada:

The starting salary range posted for this position is $104,100.00 to $131,900.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:

• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
• 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
• Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
• Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
• Additional paid time away may be requested to deal with critical or emergency issues for family members
• Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.

Employees On Sales Plans Earn Performance-based Incentive Pay On Top Of Their Base Salary, Which Is Split Between Quota And Non-quota Components, Subject To The Applicable Cisco Plan. For Quota-based Incentive Pay, Cisco Typically Pays As Follows

• .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
• 1.5% of incentive target for each 1% of attainment between 50% and 75%;
• 1% of incentive target for each 1% of attainment between 75% and 100%; and
• Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area

$121,400.00 - $177,100.00

Non-Metro New York State & Washington State

$111,800.00 - $163,000.00

• For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
• Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.