Media Relations & Thought Leadership Lead

System1; New York (NY); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Health Insurance

Pension / 401K Plan

Flexible working (hybrid)

Educational reimbursement

Bonuses

Job summary

System1 is seeking a Media Relations Manager to expand our media presence and generate high-intent leads through earned media, speaking engagements, and industry awards. You will drive day-to-day press outreach, build relationships with reporters covering marketing, advertising, and research, and translate System1’s emotion-based creative effectiveness work into compelling stories that land coverage.

You will collaborate with the Global PR Manager and the Marketing team to craft owned materials,

Qualifications

• 3–5 years of experience in media relations, PR, or communications, ideally agency or in-house at a B2B, martech/adtech, or research/insights company.
• Demonstrated track record of securing coverage in relevant trade and business press (e.g., Ad Age, Adweek, Digiday, Campaign US, Marketing Dive, PRWeek, WSJ/business press a plus).
• Experience managing conference speaking pipelines and/or awards submissions.
• Strong writing skills across press releases, media briefers, and spokesperson talking points.
• Comfortable working cross-functionally with sales teams to connect PR activity to commercial impact.
• Familiarity with media monitoring/coverage tracking tools like Meltwater

Responsibilities

• Handle day-to-day media relations, both responsive and proactive, and cultivate relationships with reporters and influencers.
• Prepare media briefers, Q&A docs, and talking points ahead of interviews and press engagements.
• Manage media attendees and press logistics at events and conferences.
• Monitor industry coverage to identify newsjacking opportunities and track share of voice.
• Support crisis/reactive communications and rapid-response messaging as needed.
• Draft owned materials like press releases, bylined articles and quotes.
• Identify speaking opportunities and manage awards submissions.

Skills

Relationship Builder

Storyteller

Positive Attitude

Getting Things Done

Intellectual Curiosity

Job description

System1 is seeking a Media Relations Manager to expand our media presence and generate high-intent leads through earned media, speaking engagements, and industry awards. You will drive day-to-day press outreach, build relationships with reporters covering marketing, advertising, and research, and translate System1’s emotion-based creative effectiveness work into compelling stories that land coverage.

You will collaborate with the Global PR Manager and the Marketing team to craft owned materials,