Media Relations Strategist: Pitch & Narrative Lead

National Education Association; Washington (District of Columbia); On-site; USD 70,000 - 100,000; Full time

Job summary

National Education Association in Washington, DC seeks a proactive Public Relations professional to maintain and grow NEA’s media presence. You will manage media lists, craft compelling media assets, and coordinate with leadership to secure appearances across TV, radio, and digital platforms.

The role emphasizes strategic response, monitoring, and reporting, with frequent collaboration across the communications team to raise visibility for NEA spokespeople and surrogates.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, or related discipline.
• Four years of public relations experience with a focus on media pitching and writing for diverse outlets.
• Experience implementing earned media strategies and social media tracking for outreach.

Responsibilities

• Maintain and develop media lists and calendar of key dates and opportunities.
• Create press clips and reports; analyze results to inform strategy.
• Draft talking points, op-eds, press statements, and media-ready quotes.
• Pitch Association leadership for media appearances; manage logistics and prep.
• Support Senior Media Relations Strategists in cultivating high-profile relationships.
• Monitor media hits in real-time and pull clips for owned content.
• Assist in media trainings and engagement with leaders, members, and activists.

Skills

Media pitching

Press writing

Relationship building

Project management

Social media monitoring

AP style

Education

Bachelor’s degree in Communications/Public Relations

Tools

Cision

Critical Mention

TVEyes

Headliner

CapCut

Job description

National Education Association in Washington, DC seeks a proactive Public Relations professional to maintain and grow NEA’s media presence. You will manage media lists, craft compelling media assets, and coordinate with leadership to secure appearances across TV, radio, and digital platforms.

The role emphasizes strategic response, monitoring, and reporting, with frequent collaboration across the communications team to raise visibility for NEA spokespeople and surrogates.