Media Relations Specialist for Indianapolis

Purdue University; Indianapolis (IN); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Purdue University seeks a Media Relations Specialist for Indianapolis to advance storytelling and media engagement within Purdue Brand Studio. You will develop media plans, write releases and features, and secure earned media with city and statewide outlets.

Reporting to the Assistant Director of External Media Strategy, you will collaborate with leadership, faculty and campus communicators to highlight Purdue's teaching excellence and research achievements in Indianapolis and central Indiana.

Qualifications

• Bachelor's degree in communications, marketing, journalism, public relations, or related field.
• Two years of experience in writing, editing or communications.
• Strong writing, editing and storytelling skills with AP style proficiency.

Responsibilities

• Develop strategic media plans and identify story opportunities.
• Write high-priority news releases and feature stories for earned media.
• Cultivate relationships with city and statewide media and secure placements.
• Support media events that showcase Purdue's teaching, research and innovation.

Skills

Strong writing

Editing

Storytelling

Project management

Microsoft Office

Video production

Media relations

Education

Bachelor's degree in communications/public relations

Two years experience in writing/editing/communications

Tools

Video editing software

Meltwater

Job description

Req Id: 43829

Job Title: Media Relations Specialist for Indianapolis

City: West Lafayette

Job Summary

The Media Relations Specialist for Indianapolis serves as a key member of the Office of Communications team under the Purdue Brand Studio umbrella, advancing the university's top strategic initiative through compelling storytelling and media engagement. The position develops and executes media relations strategies that elevate the work of Purdue faculty, researchers, and academic initiatives in Indianapolis, helping increase awareness of the university's growing impact across the capital city and central Indiana region.

Reporting to the Assistant Director of External Media Strategy, the Media Relations Specialist for Indianapolis partners closely with Purdue leadership, including the Provost's Office, along with faculty, researchers, and campus communicators to identify story opportunities and secure earned media placements. The position is responsible for developing strategic media plans, writing high-priority news releases and feature stories, cultivating relationships with city and statewide media, and supporting media events that showcase Purdue University's teaching excellence, impactful research, and cutting-edge innovation in Indianapolis.

This is a hybrid position. It will primarily include on-campus work in Indianapolis, along with occasional meetings and/or support work for the Purdue Communications team in West Lafayette. The candidate will have to live within a reasonable driving distance of both the West Lafayette and Indianapolis campuses.

What We’re Looking For:

Education and Experience

Qualified candidates will need:

• Bachelor's degree in communications, marketing, journalism, public relations, or related field.
• Two (2) years of experience in writing, editing or communications.

Skills

• Strong writing, editing, and storytelling skills, with proficiency in AP style.
• Demonstrated ability to manage multiple projects with tight deadlines.
• Proficiency with Microsoft Office.
• Video shooting, production, and editing experience.
• Strong leadership qualities, organizational skills and attention to detail.
• Comfortability serving as a trusted go-to person for media and Purdue leadership.
• Ability to collaborate effectively across units, including the highest levels of executive leadership.
• Ability to assess media value, audience fit and channel strategy across earned, owned and internal communications.
• Strong news judgement and discretion in sensitive, fast-moving issues

Nice to Have:

• Experience in the Indianapolis media market.
• AI proficiency for compiling data, providing updates on media results.
• Experience in higher education communications or familiarity navigating large work teams and structures.
• Established track record of earned media success.
• Journalism experience to better understand what media is interested in.
• Strong analytics proficiency to properly measure communications effectiveness.
• Experience using Meltwater or another media monitoring service

Additional Information:

Purdue will not sponsor employment authorization for this position

A background check will be required for employment in this position

FLSA: Exempt (Not Eligible For Overtime)

Retirement Eligibility: Defined Contribution Waiting Period

Who We Are:

Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.

Compensation Information:

Professional 2

Pay Band S065

Job Code # 20003617

EOE

Purdue University is an equal opportunity/equal access university