Media Relations Coordinator (opens in new tab)

City of Maypearl; Frisco (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

The Frisco Police Department is seeking a Media Relations Coordinator to serve as the primary communications liaison for the department, coordinating with media, community stakeholders, and the public. The role supports media relations, develops communication strategies, and manages social and digital channels.

Responsibilities include writing and distributing media releases, coordinating interviews, monitoring coverage, and ensuring compliance with laws and department policies to strengthen

Qualifications

• Bachelor's degree in journalism, communications, public relations, marketing, multimedia, or related field.
• Minimum of three years of experience in mass communications, public relations, journalism, media relations, digital media.
• Experience in government/public safety or public-sector environment preferred.
• Valid driver's license; must obtain Texas license within 30 days if not held.

Responsibilities

• Serve as liaison for Frisco Police Department media relations and community stakeholders.
• Develop and implement media strategies, prepare releases, and coordinate press events.
• Manage social and digital media content, scheduling, and analytics.
• Coordinate interviews, monitor media coverage, and provide leadership with summaries.
• Ensure compliance with public records, privacy laws, and department policies.

Skills

Public relations

Media relations

Crisis communication

Public information

Social media management

Content creation

Video production

HTML basics

Education

Bachelor's degree in journalism/communications/PR/marketing

3+ years in mass communications/public relations

Job description

Summary:

Under the general direction of the Director of Communications and Media Relations, or designee, the Media Relations Coordinator serves as the primary Communications Department liaison for the Frisco Police Department (FPD), acting as a resource for the police department, community stakeholders, and the public. This position supports all FPD media relations functions to ensure and facilitate consistent, accurate, and timely sharing of information. The Coordinator assists in developing and implementing communication strategies, managing social and digital media channels, preparing and distributing media releases, coordinates responses to media inquiries, organizes press conferences and public events, and monitors media coverage to support transparency and strengthen public trust.

The intent of this position description is to provide a representative summary of the major duties and responsibilities performed by incumbent(s) in this position. Incumbent(s) may not be required to perform all duties in this description and incumbent(s) may be required to perform position-related tasks other than those specifically listed in this description.

Essential Job Functions:

• Builds and maintains strong working relationships with local, regional, and national media outlets.
• Serves as a media liaison by fielding requests, coordinating interviews, sharing approved information, and facilitating media access during events and incidents.
• Develops, writes, edits, and distributes media releases, statements, alerts, fact sheets, and other public information materials and plans, implements and supports communication and media strategies in collaboration with department leaders and Department PIO team.
• Provides expertise and assistance in managing the department's social media and digital platforms, including content creation, scheduling, monitoring, engagement, and analytics.
• Produces multimedia content, including photos, short-form videos, and graphics for social media, public safety messaging, and community outreach.
• Helps plans and coordinates press conferences, media staging for incidents, community outreach events, and other public-facing activities.
• Monitors media coverage related to the department and public safety issues; assess accuracy and tone; and prepare summaries and recommendations for leadership.
• Creates and updates content for the department website, brochures, and other community materials.
• Provides communication support to command staff, including talking points, event preparation, messaging, and public statements.
• Ensures all communications comply with applicable laws, regulations, and department policies, including public records and privacy requirements.

Other Important Duties:

• May be required to work outside regular working hours, including nights and weekends as needed.
• Travels to attend meetings, conferences, and training.
• Performs other related duties as assigned.
• Regular and consistent attendance in the workplace for the assigned work hours is essential.

Knowledge, Skills, and Abilities:

• Knowledge of principles and practices of public relations, media relations, crisis communication, and public information.
• Knowledge of communication strategy development, message framing, and audience engagement.
• Knowledge of news media operations, newsroom expectations, and industry terminology.
• Knowledge of standards for writing and editing media releases, statements, and public information.
• Knowledge of social media platforms, best practices for content creation, engagement, and analytics.
• Knowledge of digital communication tools, including basic graphic design, short-form video production, and multimedia content development.
• Knowledge of website content management, basic HTML, and digital accessibility standards.

  Education, Experience, and Certifications/Licenses:

  • Bachelor's degree in journalism, Communications, Public Relations, Marketing, Multimedia, Media Studies, or related field and a minimum of three (3) years of experience in mass communications, public relations, journalism, media relations, digital media, or similar work, ideally in government, public safety or a public-sector environment, or equivalent combination of education and experience that support the ability to perform the essential functions and/or skills of the job.
  • Experience with social media platforms, digital content creation, photography, video and basic multimedia production.
  • Comfortability interacting with media, community members, city staff, and diverse audiences.
  • Must possess a valid driver's license, if not a current State of Texas license, must obtain a State of Texas Driver's license within 30 days of employment.