Media Planner

Publicis Groupe; Miami (FL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Family care

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe busca un Planificador de Medios para diseñar estrategias integradas en entornos digitales y tradicionales en Miami. Colaborarás con equipos para alinear objetivos de negocio con planes de medios y ejecutar acciones con foco en rendimiento y marca.

El rol exige experiencia en planificación multicanal, gestión de presupuestos y análisis de resultados para optimizar alcance y ROI, con capacidad de coordinación entre mercados y clientes globales.

Qualifications

• Planificación multicanal de medios (digital + offline)
• Segmentación de audiencias y estrategia de targeting
• Modelos de asignación y optimización presupuestaria
• Conocimientos de KPIs de medios (alcance, frecuencia, CPM, CPA, ROI)
• Pensamiento estratégico más allá de la ejecución
• Conocimiento de herramientas de planificación (Nielsen, Comscore, DV360)
• Capacidad de interpretar datos y extraer insights
• Comprensión de principios de compra de medios (no ejecución)
• Habilidades de comunicación y presentaciones a stakeholders
• Capacidad de trabajar en estructuras multi-región/mercado

Responsibilities

• Desarrollar planes de medios integrados para digital y offline
• Definir roles de canal en el funnel completo
• Construir estrategias de audiencia basadas en datos
• Asignar y optimizar presupuestos entre canales
• Traducir objetivos de negocio en KPIs de medios
• Colaborar con equipos de activación para ejecutar planes
• Analizar rendimiento de campañas y proponer optimizaciones
• Mantener consistencia y gobernanza entre mercados
• Liderar presentaciones de planificación y justificar decisiones
• Identificar oportunidades de innovación (nuevos formatos y pruebas)

Skills

Cross-channel planning

Audiencia y segmentación

Presupuesto y optimización

KPIs de medios

Pensamiento estratégico

Herramientas de planificación

Interpretación de datos

Principios de compra de medios

Comunicación y presentaciones

Adaptabilidad multi-mercado

Tools

Nielsen

Comscore

DV360

Job description

Descripción de la empresa

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."

Descripción del puesto

The Media Planner is responsible for designing integrated media strategies across digital and traditional channels, translating business objectives into effective communication plans. This role balances strategic thinking and executional rigor, ensuring optimal channel mix, audience reach, and budget allocation while aligning with performance and brand goals.

Responsabilidades

• Develop integrated media plans across digital (search, social, programmatic, video) and offline (TV, radio, OOH, print)
• Define channel roles within the full funnel (awareness, consideration, conversion)
• Build audience strategies based on data, insights, and business objectives
• Allocate and optimize budgets across channels to maximize performance and efficiency
• Translate client business goals into measurable media KPIs and frameworks
• Collaborate with activation teams to ensure plans are executed as designed
• Analyze campaign performance and provide strategic recommendations for optimization
• Ensure consistency and governance across markets in regional or global accounts
• Lead planning presentations and articulate rationale behind media decisions
• Identify innovation opportunities (new formats, channels, test & learn frameworks)

Cualificaciones

• Cross-channel media planning (Digital + Offline integration)
• Audience segmentation and targeting strategy
• Budget allocation and optimization modeling
• Strong understanding of media KPIs (reach, frequency, CPM, CPA, ROI)
• Strategic thinking beyond execution
• Knowledge of planning tools (e.g., Nielsen, Comscore, DV360)
• Ability to interpret data and derive actionable insights
• Understanding of media buying principles (not execution-focused but informed)
• Stakeholder communication and presentation skills
• Adaptability to multi-market / regional structures

Información adicional

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.