Media Planner

Mindshare; Chicago (IL); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Medical benefits

Vision and dental

Paid time off

Mental health days

Job summary

WPP Media in Chicago is seeking a Senior Associate, Planning to develop media strategy and plans, manage daily tasks, and train Associates in media fundamentals and systems. You will partner with the Manager to craft options, analyze data for consumer insights, and deliver recommendations aligned with brand objectives.

The role requires a Bachelor's in Marketing/Media/Communications or equivalent, 1+ year in media planning, and strong MS Office proficiency.

Qualifications

• Bachelor's degree in Marketing/Media/Communications or equivalent.
• At least 1+ year in media planning/communications planning.
• Strong understanding of media fundamentals, reach and frequency.
• Proficiency with MS Office tools and related systems.
• Strong quantitative skills and analytical ability.
• Team player with the ability to meet tight deadlines.

Responsibilities

• Partner with the Manager in developing plan options and recommendations.
• Gather and analyze data to provide consumer-insights driven recommendations.
• Deliver POVs/position papers on client issues or opportunities.
• Ensure proper execution of plans with budget control and timely updates.
• Prepare media authorizations for approved plans and requests.
• Train and develop Associates, reviewing their work for accuracy.

Skills

Analytical thinking

Team collaboration

Deadline driven

Communication

Education

Bachelor's Degree in Marketing/Media/Communications

Tools

MS Excel

MS Word

MS PowerPoint

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

As a Senior Associate, Planning, you will play a key role in developing media strategy and media plans, and make insightful recommendations consistent with the approved strategy. You will manage daily tasks for stewarding approved plans and train Associates in media fundamentals, policies/procedures, and computer systems.

Responsibilities

• Partner with the Manager in the development of communication plan options and recommendations.
• Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations.
• Deliver POVs/position papers on key client issues and/or client opportunities.
• Ensure proper execution of communication plans: (Maintaining accurate budget control and flow of media activity, and proactively, consistently updating Manager and (if appropriate) client contact(s); Monitoring buys/schedules).
• Prepare media authorizations per approved plans/project requests.
• Train and developing Associate(s), as well as reviewing their work for accuracy.
• Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners.
• Provide timely and accurate delivery of all work.

Skills & Experience

Requirements

• Bachelor's Degree in Marketing/Media/Communications; OR equivalent professional work experience.
• At least 1+ year of related media planning/communications planning experience.
• Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
• Proficiency with systems/tools.
• Strong quantitative skills, including analytical abilities and math proficiency.
• Ability to work within a team, handle multiple assignments and meet tight deadlines.
• Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills.
• Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint.

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising. WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Life at WPP Media & Benefits

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

US Pay Range

$45,000 — $90,000 USD

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

Please read our Privacy Notice for more information on how we process the information you provide.