Media Planner

Publicis Groupe ANZ; Atlanta (GA); Hybrid; USD 50,065 - 63,200; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company matching

Unlimited PTO

Tuition reimbursement

Pet adoption assistance

Job summary

Publicis Groupe ANZ in Atlanta is seeking a Media Planner to develop and manage media plans for the Lexus Dealer Association. The ideal candidate will have at least two years of experience in media planning and possess strong communication skills.

This role includes collaboration with account management teams and focuses on financial responsibilities related to media placements. The position offers a hybrid work schedule and comprehensive benefits that include medical insurance and unlimited PTO.

Qualifications

• At least two years of media planning or transferable experience.
• Ability to prioritize projects and meet tight deadlines.
• Experience working with research tools like Nielsen.

Responsibilities

• Develop media plans across multiple smaller markets.
• Maintain relationships with media community.
• Support and approve work of bullpen in assigned markets.

Skills

Media planning experience

Microsoft Excel

Strong communication skills

Attention to detail

Education

Bachelor’s degree

Tools

MediaOcean

Mediatools/Guideline

Prisma

Job description

Overview

About This Position: The Media Planner develops and manages media plans across multiple regional markets for our client, the Lexus Dealer Association (LDA), using a strong understanding of local media habits, consumer behavior, and marketplace trends. In this role, you’ll partner closely with the Platforms and Account Management teams, and ensure market plans and reporting are accurate and on time. You will work with research tools like Nielsen, ComScore, IHS, and Kantar, and collaborate with buying partners to keep campaigns running smoothly. You’ll also support larger LDA initiatives and look for fresh media opportunities that strengthen the overall media mix. Some travel may be required for client and agency meetings.

What You’ll Do

• Develop media plans across multiple smaller markets
• Responsible for assigned market LDA financials including flowcharts, billing discrepancies, and vendor negotiations
• Collaborate with bullpen to support and/or approve their work on your assigned markets
  • Goal entries and buy authorizations
  • Flow charts and budgets
  • Budget and Billing Reconciliations
  • Financial Discrepancies
  • Maintain digital buys and compile/analyze metrics reports
  • Review and approve spot buys for accuracy based on provided guidelines.
• Developing Heavy Up/Cut recommendations
• Ensure accuracy and timely updates of the Master Planning Sheets
• Develop POV evaluations
• Maintain daily communication with account management teams and media buyers to foster strong working relationships
• Build and maintain positive relationships with the media community
• Create and potentially deliver client presentations for dealer meetings using PowerPoint or other presentation tools
• Strengthen communication skills through internal and client-facing opportunities
• Lead special projects as assigned
• Travel as needed to support client and agency meetings and initiatives
• Attend market meetings as media experts, answering questions about media strategies and performance in support of the presenter

What You Bring

• A Bachelor’s degree
• At least two years of media planning or transferable experience
• Strong experience with Microsoft Excel, Word, and PowerPoint
• Experience with MediaOcean (OX), Mediatools/Guideline, Prisma or equivalent programs
• Strong communication skills – both written and verbal
• Ability to be an enthusiastic, collaborative team player
• Good time management skills – ability to prioritize projects and meet tight deadlines when needed
• Strong attention to detail and high level of accuracy on both internal and client-facing work

Why It’s Great to Work Here

• We live by our C.O.R.E. values:
  • Collaborative - We work together to get better stuff done than we could alone.
  • Optimistic - Honest and confident in our quest forward; believing the impossible is possible.
  • Results-driven - Creativity is always in service of results and never for its own sake.
  • Entrepreneurial - Build something new. Shoot for the moon.
• We offer comprehensive benefits and ‘work perks’ like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + “pawternity” leave, etc.
• We have a hybrid work schedule (4 days a week in office / 1 day from wherever your heart desires).
• We’re part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalité, etc.
• We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year.
• We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular structured performance reviews.
• We have a lot fun! We have a whole committee called “Team Fun” that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc. Some recent fun events include a flower bouquet bar, origami lessons, and hearing from creative entrepreneurs at our Moonshot speaker series.

Compensation

USD $50,065.00 - $63,200.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant. The Company reserves the right to modify this pay range at any time.

All your information will be kept confidential according to EEO guidelines.