Media Operations Specialist

C Spire; Birmingham (AL); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Blue Cross Blue Shield Health Insurance

Tuition Assistance Programs

Complimentary Wireless Service & Device

401k Match

Teladoc Telemedicine

Wellness Programs

Job summary

A leading telecommunications company in Birmingham, Alabama, is seeking a Media Operations Specialist to manage and optimize media campaigns across various channels. The ideal candidate will possess a BA in Marketing and a minimum of two years' experience in digital marketing. Responsibilities include executing media strategies, monitoring campaign performance, and collaborating with cross-functional teams. The role offers competitive compensation and various employee benefits, emphasizing a commitment to career growth and a positive workplace culture.

Qualifications

• Minimum of two years of experience in marketing, advertising, digital, or interactive marketing.
• Experience optimizing cross-channel digital and traditional media campaigns.
• Strong written and verbal communication skills.

Responsibilities

• Execute and optimize traditional media campaigns across multiple channels.
• Build and measure campaign performance metrics.
• Collaborate with internal partners and media vendors.

Skills

A/B testing

Digital marketing

SEO

Adobe Ad Cloud

Social media advertising

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Analytics

Google Analytics

Adobe Experience Manager

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads Manager

Job description

your duties, you will have a relentless, obsessive, yet disciplined approach to • Execute, traffic, and optimize traditional media campaigns across broadcast and cable television, connected television (OTT/online video), radio, print, and out-of-home advertising • Build, measure, and continuously improve cross-channel campaign performance to drive engagement, efficiency, and revenue • Monitor and analyze campaign performance metrics across digital and traditional channels, including delivery, impressions, reach, frequency, GRPs, pacing, and spend • Apply performance insights to optimize creative execution, audience targeting, and budget allocation • Coordinate media trafficking and asset delivery, ensuring materials meet technical specifications, deadlines, and contractual requirements • Collaborate with internal partners—including web and UX/UI, social media, creative, analytics, and business line teams—to align messaging and campaign priorities • Serve as a liaison with media vendors, stations, publishers, and out-of-home partners to ensure accurate execution and timely reporting • Create and manage detailed project plans, media schedules, and trafficking timelines • Ensure all marketing materials comply with C Spire brand standards, legal requirements, and industry best practices • Support platform and system administration for media execution and reporting, including tagging, logs, affidavits, post-buy documentation, and invoicing • Partner with analytics teams to track KPIs, compile performance reports, and identify actionable optimization opportunities • Stay current on emerging media trends, including evolving TV measurement, OTT/CTV platforms, attribution models, and privacy-safe targeting approaches • Perform additional duties as assigned to support overall marketing objectives This position is an exceptional opportunity to deepen expertise in omnichannel media operations, performance analytics, and campaign optimization. From Media Operations Specialist, you will have a strong springboard into leadership roles within marketing strategy, media, or digital experience at C Spire.**What You Will Bring**As a C Spire team member, you will bring a relentless obsession to be the best in our industry and a winning mentality, determined to outsmart and outdo competitors. You will have a single-minded commitment to unbeatable internal customer and external client experiences. To support our Marketing team, you will bring an unapologetic passion for innovation and technology and an uncompromising drive toward continuous improvement.In addition to that, we require:We will give special consideration to candidates who have:• Experience in telecommunications, technology, or other performance-driven industries• Experience optimizing cross-channel digital and traditional media campaigns• Advanced experience with A/B testing and conversion rate optimization• SEO and keyword research experience• Experience with Adobe Ad Cloud or other demand-side advertising platforms• Experience with social media advertising tools like Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager• Experience with digital asset and content management systems, including Adobe Experience Manager**What You Will Gain**• Bachelor’s degree in Marketing, Communications, Business, or a related discipline • Minimum of two years of experience in marketing, advertising, digital, or interactive marketing, including project management or related work • Proven experience with Adobe Ad Cloud or other demand-side advertising platforms • Experience using social media advertising tools such as Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager • Familiarity with digital analytics platforms including Adobe Analytics or Google Analytics • Experience with digital asset management and content management systems, including Adobe Experience Manager • Strong written and verbal communication skills with the ability to collaborate across multiple teams • Excellent organizational and project management skills with the ability to manage multiple initiatives simultaneously • Strong attention to detail and ability to thrive in a fast-paced, deadline-driven environment • Proficiency in Microsoft Word, Excel, and other standard business applications A great workplace needs more than dental coverage, though we provide that and excellent health insurance. But that’s just the start. We make sure working at C Spire is the best career experience around. And Forbes has named us one of America’s Best Midsize Employers multiple times because of it.For our full-time employees, we offer: • Competitive Compensation Package • Blue Cross Blue Shield Health Insurance • Tuition Assistance Programs • Complimentary Wireless Service & Device\* • 401k Match • Teladoc Telemedicine • WellBeacon Wellness Program • Paid Talent Referral Opportunities • Tailored learning paths for every position **Physical Requirements and Working Conditions** ### Get in TouchIntroduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match.