Media Manager, Reputation Marketing & Insights

Amazon; Seattle (WA); On-site; USD 136,000 - 184,000; Full time

Job summary

Amazon is seeking a Media Manager to develop and execute paid media campaigns educating key audiences about public affairs issues related to Amazon’s brand. You will work with research, creative, measurement, and public policy teams to manage holistic media planning and execution for global reputation initiatives.

The role requires translating data-driven insights into strategic recommendations, managing day-to-day operations with agency partners, and delivering on campaign objectives with speed

Qualifications

• Experience owning roadmap strategy and definition.
• Experience delivering features and evaluating tradeoffs.
• Experience in online or digital advertising.

Responsibilities

• Write comprehensive media briefs that align public affairs objectives with marketing strategies.
• Oversee agency partners' day-to-day campaign management.
• Collaborate with internal partners (research, creative, measurement, public policy) to develop campaigns educating and building trust with global audiences.
• Interpret insights from data to action quickly and nimbly.
• Jointly developing and executing a product roadmap for brand and reputational buying tools.

Skills

Roadmap strategy

Product delivery

Digital advertising

Data-driven insights

Cross-functional collaboration

Public policy & advocacy

Job description

Description

The individual selected for this position will support the US media strategy, planning, and execution of paid media campaigns by Reputational Marketing & Insights (RMI).

Description

The individual selected for this position will support the US media strategy, planning, and execution of paid media campaigns by Reputational Marketing & Insights (RMI). The work will challenge you to be resourceful, think big while staying connected to the details, translate data-driven insights into strategic recommendations, and embrace a high degree of change and ambiguity at speed. The scope and scale of what we strive to achieve is immense, but it is also meaningful and energizing.

Key job responsibilities

Reputation Marketing & Insights (RMI) is hiring a Media Manager to develop and execute paid media campaigns to educate key audiences about important public affairs issues relevant to Amazon’s brand. The individual selected for this position will support paid advertising programs with global impact within Amazon’s Communications and Corporate Responsibility organization. The work will challenge you to be resourceful, think big while staying connected to the details, produce data-driven insights and recommendations, and embrace a high degree of change and ambiguity at speed.

Working with research, creative, measurement, and public policy teams - as well as external agency partners - you will manage holistic media planning and execution for several key global reputation initiatives per year based on real-time business needs. You will independently manage day-to-day campaign operations and optimizations (via agency partners), while collaborating with leadership and cross-functional stakeholders on strategic direction. You will balance competing priorities such as speed-to-market vs. sophistication, or reach vs. frequency goals. You will deploy your understanding of paid media and your knowledge and curiosity of the public affairs landscape to build media plans, identify key optimizations, and ensure that campaigns deliver on their objectives. You will be accountable for campaign performance metrics including awareness lift, message association, and cost efficiency. You will identify opportunities to create scalable processes and best practices for reputation marketing campaigns. You will help develop mechanisms to measure and communicate campaign effectiveness to senior stakeholders. And you will partner closely with other product experts throughout the company to build the next generation of industry-leading media buying tools.

A day in the life

As a Media Manager, You Will

Write comprehensive media briefs that align public affairs objectives with marketing strategies (e.g., economic impact, small business, technological innovation, customer experience) Oversee agency partners' day-to-day campaign management Collaborate with internal partners (e.g., research, creative, measurement, and public policy counterparts) to develop campaign strategies that educate and build trust with key global audiences Interpret insights from data in ways that can be actioned quickly and nimbly Educate internal and external stakeholders of varying technological and marketing backgrounds about paid marketing strategies and tactics Jointly developing and executing a product roadmap for brand and reputational buying tools in the Amazon demand-side platform.

About The Team

Our team strives to identify the persuasive return on investment for every dollar we spend. We build marketing plans that persuade our core audiences through best-in-class media tactics and measurement methodology that enables us to optimize towards the principles and platforms that achieve real-world outcomes at the expense of those that don’t.

Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded marketer and enable them to take on more complex tasks in the future.

Basic Qualifications

• Experience owning/driving roadmap strategy and definition
• Experience with feature delivery and tradeoffs of a product
• Experience in online or digital advertising

Preferred Qualifications

• Experience in influencing senior leadership through data driven insights
• Experience working across functional teams and senior stakeholders
• 5+ years of relevant public policy and advocacy experience

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 152,200.00 - 206,000.00 USD annually

USA, VA, Arlington - 136,000.00 - 184,100.00 USD annually

USA, WA, Seattle - 136,000.00 - 184,100.00 USD annually

Company

Amazon.com Services LLC

Job ID: A10410176