Media Investment Buyer

Tinuiti; New York (NY); Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Unlimited PTO

Healthcare: Medical, Dental, Vision

Retirement: 401(k) match

Learning & Development

Parental Leave

Work-life balance benefits

Job summary

Tinuiti, the leading independent full-funnel marketing agency in the U.S., seeks a Media Investment Buyer to drive strategic media plans and optimize campaigns across TV, audio, and display. You will leverage strong relationships with publishers and industry knowledge to negotiate competitive costs and guide campaign decisions.

The role requires 5-7 years in media agency environments, hands-on DSP experience, and a data-driven mindset to improve performance for large clients in a fast-paced

Qualifications

• 5-7 years of experience in a media agency or publisher environment, with a focus on media buying in linear TV, OTT, digital audio, and/or display advertising.
• Proven track record of leveraging partner relationships and industry knowledge to negotiate and execute high-value media opportunities, with ongoing relationships with key media salespeople.
• Hands-on experience with industry platforms (DSPs, research tools).
• Baseline knowledge of incrementality testing, in-channel and cross-channel measurement solutions (MMM, ghost bidding, conversion lift).
• Strong organizational skills with attention to detail and follow-through, able to oversee processes and QA of team work.
• Self-motivated with a passion for learning, and thriving in a collaborative setting.
• Proficiency in Microsoft Excel and strong business writing and presentation skills.

Responsibilities

• Media Buying and Investment Strategy: Research, vet, and execute media plans for large agency clients, driving expansion and campaign growth.
• Campaign Performance: Oversee daily and strategic campaign delivery across channels and ensure goals are met.
• Collaboration: Interface with network partners, vendors, and internal teams for smooth execution and problem solving.
• Partner Engagement: Maintain relationships with TV, audio, and display partners and share insights to guide media recommendations.
• Media Negotiation: Evaluate materials and negotiate media plans and costs with networks and publishers.
• Team Projects: Manage moderately complex projects impacting the Media Investment dept.

Skills

Media buying

Negotiation

Excel

Communication

Strategic thinking

Team collaboration

DSPs

Tools

LiveRamp

Flashtalking

DSPs

Job description

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste - the biggest growth killer of all - and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Media Investment Buyer Overview

The Media Investment Buyer plays a key role in ensuring our clients’ ads effectively reach their core audiences through high-quality brand safe campaigns, and are carried out with best in class media acumen, cost negotiation, and strategic thinking. Your expertise will be essential to client performance across channels - primarily TV, audio, and display - serving as a key liaison with our media partners and the agency’s client teams, and developing innovative strategies to meet our brand’s diverse needs. This role requires a strategic thinker with excellent knowledge of media buying, particularly in video and audio advertising, long-standing proven relationships with key media publishers and networks to help support our buying footprint, and the ongoing drive to stay abreast of technological and industry developments to provide guidance and education to peers and clients.

Key Responsibilities

• Media Buying and Investment Strategy: Research, vet, and execute media plans for large agency clients, ensuring that they run efficiently and accurately through both hands-on management and team delegation. Initiate opportunities for strategic expansion, optimization, and campaign growth - particularly for our largest, most complex accounts. Contribute as a subject matter expert in at least one focused area of the overarching TV/audio/programmatic landscape, facilitating team education and operational processes.
• Campaign Performance: Oversee daily and bigger picture campaign delivery across channels, ensuring strategies are appropriately implemented, errors are kept to a minimum, and goals are being achieved.
• Collaboration: Interface with network partners, vendors, and internal teams to ensure smooth campaign execution, moderately complex problem solving, and innovative thinking with a solution-oriented mindset.
• Partner Engagement: Reliable and consistent knowledge of TV, audio, and display trends through educational meetings with publishers as well as your own independent research, utilizing insights to make informed media recommendations and fostering knowledge sharing among your peers. Demonstrate clear investment in external relationships at the sales level with moderate to large networks and regularly cascade new information and specifics to our agency, advocating for our needs, and maintaining strong ties with these valued partners.
• Media Negotiation: Evaluate partner materials and negotiate media plans and costs ranging from performance campaigns to upper funnel/brand efforts, with a clear ability to vet new offerings and assess the value of media opportunities for the clients you work on. Use your general knowledge of the wider media marketplace to contextualize media opportunities and their potential, and use that insight and your partner relationships to negotiate highly competitive costs and terms.
• Team Projects: Accountable for moderately complex projects that have a visible impact on the Media Investment department, showcasing your flexibility and creativity in improving how we function with clients and media partners alike.

Professional Qualifications

• 5-7 years of experience in a media agency or publisher environment, with a focus on media buying in linear TV, OTT, digital audio, and/or display advertising
• Proven track record of leveraging partner relationships and industry knowledge to negotiate and execute high-value media opportunities, and demonstrable ongoing relationships with key media salespeople in the industry
• Direct hands-on-keys experience in industry platforms (DSPs, research tools)
• Baseline knowledge of incrementality testing, in-channel and cross-channel measurement solutions and best practices (ex: MMM, ghost bidding, conversion lift)
• Demonstrated organizational skills with exceptional attention to detail and follow-through, and a proven ability to oversee process and QA of team’s work product
• Self-motivated with a passion for learning, asking questions, and thriving in a collaborative setting
• Working knowledge of strategic marketing and communication skills to promote new media opportunities internally and directly with clients
• Proficiency in Microsoft Excel and strong business writing and presentation skills
• Excellent time-management capabilities, managing multiple tasks against tight deadlines
• Knowledge of data/audience collaboration tools such as LiveRamp and third party ad servers like Flashtalking a plus

Competencies

• Strategic Thinking: Ability to identify and propose integrated media strategies that align with client objectives and industry trends, using a strong knowledge of our agency and client’s business objectives to tailor your recommendation to suit their individual needs
• Media Acumen: An excellent understanding of the media marketplace as it relates to TV, audio, and display channels and the key partners and tactics therein; seen as a go-to expert by your peers as well as specific client contacts
• Communication: Highly trusted communicator with strong negotiation skills. Capable of liaising with partners and presenting complex information in an understandable format to achieve specific goals, and coach others on developing this skillset
• Technical Skills: Skilled in reviewing campaign data to make informed decisions and overseeing and/or executing those needs in a live buying environment, with a strong attention to fine detail of your work as well as that of the team you work with
• Collaboration: Works seamlessly with internal teams and external partners to drive agency and client success through knowledge sharing, a positive attitude, an open mind, the desire to support our collective work and the ability to move projects forward
• Time Management: Demonstrated ability to manage multiple projects, delivering on schedule and with excellent follow-through and tactfully holding colleagues accountable for the same

This position is required 3 days hybrid in New York City.

Compensation

The hiring salary range for this role is $95,000 - $115,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request.

Disability Accommodations

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Equal Opportunity & Diversity

Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

Company Overview

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste - the biggest growth killer of all - and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.