Media Director, Search

Syneos Health; California (MO); Hybrid; USD 93,000 - 107,000; Full time

Job summary

Evolvics, in collaboration with Syneos Health Communications, is seeking a Search Director to build out our presence in search engines and performance media, reporting to the Head of Search. You will lead planning, management, optimization and reporting on paid search campaigns across client portfolios, coordinating with in-house strategists and engagement teams to deliver robust channel results.

The role requires 8+ years in pharma/healthcare search, familiarity with SEM tools, and the ability

Qualifications

• 8+ years experience in pharma or healthcare search strategy.
• Experience translating client imperatives into an integrated search strategy.
• Certification in Google Ads, Google Analytics and Bing is encouraged.

Responsibilities

• Lead planning, managing, optimizing and reporting on paid search campaigns.
• Coordinate with in-house media strategists and user engagement teams.
• Interface with sister agencies to elevate Syneos Health's search offerings.

Skills

Search strategy

Client relationship management

Cross-channel integration

Social and programmatic knowledge

Tools

SEMRush

Adthena

SimilarWeb

Google Analytics

Job description

Updated: September 18, 2026
Location: Remote, Canada
Job ID:18199

Evolvics is looking for a Search Director to build out our presence within search engines and other performance media driven entities. Reporting directly to the Head of Search, this person’s responsibilities will be to lead the planning, managing, optimizing and reporting on paid search campaigns in coordination with our in-house media strategists and user engagement teams to drive robust channel deliverables. It is expected this role will also closely interface with sister agencies to elevate the broader Syneos Health communications search offerings.

Areas of Focus

SEM: SEM is fundamental to our work and the right candidate will research, plan and execute SEM campaigns across our client portfolios, participate in RFPs, and evolve our search innovations. Own all areas of campaign development and optimization, from keyword and copy creation to bid management and KPI reporting.

AEO: Understand search engine algorithm shifts to AEO generated results and achieve sustainable success in an ever‑evolving digital landscape.

Cross channel collaborations: Candidate should be experienced in working with cross functional media channels, understanding how search fits into the total integrated media strategy. Organic Search experience is a huge plus.

Intangibles: Lead, mentor and train members of the search team through a search professional development program. Develop and implement SOPs governing all aspects of best practice campaign development for the search department. Provide support to new business through industry analysis and search landscape estimation. Regularly author POVs to ensure the team is up to date on the latest search trends and engine algorithm updates.

Qualifications

• 8+ years experience in pharma or healthcare search strategy required
• An established expertise in Search and a demonstrated passion for emerging performance media tactics, with knowledge of social and programmatic a plus
• An ability to digest a client’s strategic imperatives and translate it into a meaningful integrated search strategy
• Familiarity with search tools such as SEMRush, Adthena, and SimilarWeb and a propensity for translating the competitive landscape into strategic insights
• Experience optimizing and managing complex franchise search accounts, including multiple listing strategies and keyword prioritization scenarios.
• You should have experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly
• Certification in Google Ads, Google Analytics and Bing is strongly encouraged
• Candidates should be free to travel as needed to support the business

The annual base salary for this position ranges from $130K to $150K CAD. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications?

We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life®. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life‑changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within our business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Discover what our more than 25,000 employees already know: work here matterseverywhere. We work hard,and smart, all in the name of getting much-needed therapies to thosewho need them most. A career with Syneos Health means your everyday work improves patients’ lives around the world. Selecting us as an employer secures a career in which you’re guaranteed to:

Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercialinsights into outcomes to address modern market realities. To learn more visit syneoshealth.com .

Syneos Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, marital status, ethnicity, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability or any other legally protected status and will not be discriminated against. If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, including the use of this website, please contact us at: Email: [[e-mail]] One of our staff members will work with you to provide alternate means to submit your application.