Media Director: Paid Search & Social Strategy

Rise and Shine and Partners; Minneapolis (MN); On-site; USD 120,000 - 160,000; Full time

Job summary

Rise and Shine and Partners in Minneapolis, MN is seeking an Associate Media Director to lead paid search and paid social programs with a strategic, hands-on approach. You will drive integrated strategies, resource allocation, and performance optimization across major platforms.

You will mentor a team of media managers, partner with analytics and creative colleagues, and communicate insights to clients while maintaining a focus on ROAS, CPA, and conversion metrics.

Qualifications

• 6–10+ years of experience in digital media, with deep expertise in paid search and paid social.
• Proven success managing large-scale, multi-channel campaigns and budgets.
• Strong platform expertise across major paid search and social networks.
• Demonstrated experience leading and developing high-performing teams.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong communication and presentation abilities, with client-facing experience preferred.
• Agency experience strongly preferred.

Responsibilities

• Lead development of integrated paid search and paid social strategies aligned to client goals and KPIs.
• Translate objectives into full-funnel media approaches, including audience strategy and allocation.
• Identify growth opportunities through testing roadmaps and new platforms.
• Collaborate with analytics, creative, SEO, and broader media teams for cohesive strategies.
• Oversee execution and optimization of campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and more.
• Guide bidding strategies, audience segmentation, creative testing, and conversion tracking.

Skills

Strategic leadership

Multi-channel campaigns

Performance marketing

Client-facing communication

Analytics & measurement

Team mentorship

Tools

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Looker Studio

Job description

Rise and Shine and Partners in Minneapolis, MN is seeking an Associate Media Director to lead paid search and paid social programs with a strategic, hands-on approach. You will drive integrated strategies, resource allocation, and performance optimization across major platforms.

You will mentor a team of media managers, partner with analytics and creative colleagues, and communicate insights to clients while maintaining a focus on ROAS, CPA, and conversion metrics.