Media Buyer Meta Google Direct Response Info Marketing

BAD Marketing; Denver (CO); Remote; USD 65,000 - 85,000; Full time

Benefits offered by this job

Comprehensive health, dental, and vision insurance

Paid time off (PTO)

Paid US Holidays

Opportunities for professional development

Job summary

BAD Marketing is looking for a Media Buyer specializing in Meta and Google to plan and manage online advertising campaigns. As part of a dynamic team, you'll develop strategies, create engaging ads, and analyze performance data. The role demands at least 2 years of media buying experience, strong analytical and communication skills, and a holistic understanding of information marketing. The position offers comprehensive benefits, remote work flexibility, and a focus on professional growth.

Qualifications

• Minimum 2+ years experience in conducting Google and Meta media buying.
• Strong verbal and written communication skills.
• Experience managing ad spend over six figures.
• Demonstrated analytical and data interpretation skills.

Responsibilities

• Develop strategies for online advertising campaigns.
• Create engaging ad copies and visuals, optimizing them.
• Manage advertising budgets for cost-effectiveness.
• Analyze campaign performance data to provide insights.
• Communicate with clients on goals and performance.

Skills

Google & Meta media buying

Analytical skills

Communication skills

Detail-oriented

Account management

Ad spend management

Knowledge of Google and Facebook Ads

Education

Google Marketing Certification

Tools

Google Analytics

Meta Analytics

Job description

ABOUT BAD MARKETING:

We're a team of passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else.

We specialize in local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners to online consumer product brand owners, online gurus selling courses or coaching, and more.

Our approach to success involves more than just B old A nd D isruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.

ABOUT THIS POSITION:

As a Media Buyer at BAD Marketing specializing in Meta and Google, you will play an important role in planning, implementing, and managing online advertising campaigns.

RESPONSIBILITIES:

• Develop strategies for online advertising campaigns on Google and Meta platforms based on client goals and target audience.
• Create engaging ad copies and visuals, continuously optimizing them to improve performance.
• Manage the budget allocated for advertising campaigns to ensure cost-effectiveness and maximum reach.
• Data Analysis: Analyze campaign performance data using tools like Google Analytics and Meta Analytics, providing insights to optimize future campaigns.
• Utilize targeting options on Google and Meta platforms to reach specific demographics, interests, and behaviors.
• Decide where ads should appear on the platforms to maximize visibility and impact.
• Keep up with industry trends, platform updates, and changes in algorithms to adapt strategies accordingly.
• Communicate with clients to understand their goals, provide updates on campaign performance, and make recommendations for improvement.
• Generate regular reports on campaign performance and present findings to clients and internal teams

QUALIFICATIONS:

• Holistic understanding of information marketing
• Minimum 2+ years experience in conducting Google & Meta media buying activities.
• Demonstrated analytical and data interpretation skills.
• Strong verbal and written communication skills.
• Detail-oriented, organized, consistent, and reliable.
• Quick learner with the ability to apply personalized training to action.
• Account management experience with a focus on client relations.
• Managed over 6 figures of ad spend.
• Experience and understanding of both Google and Facebook Ads.
• Google Marketing Certification is a plus

BENEFITS:

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• PTO
• Paid US Holidays
• Opportunities for professional development and advancement within the organization.
• A collaborative and innovative work environment with a focus on creativity and results.

ADDITIONAL:

• 9 AM - 6 PM EST
• Remote
• W2 (US Residents Only)

OUR CORE VALUES:

• BE BAD
• PLAY TO WIN
• EXTREME OWNERSHIP
• SOLUTIONS NOT PROBLEMS
• BEST IDEA WINS
• ALWAYS BE GROWING
• NOBODY IS BIGGER THAN THE TEAM