Measurement Lead, Marketing Science

Power Digital; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Power Digital is seeking a Senior Marketing Analytics & Measurement Leader to own measurement strategy for a diverse book of clients. You will guide statistical modeling, experiment design, and customer analysis, while communicating insights to clients and internal teams.

You will mentor analysts, drive efficiency in analytics processes, and leverage Looker, Funnel.io and Fivetran within Power Digital’s Nova ecosystem.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 6+ years of experience in Marketing Analytics and Measurement.
• 3+ years of agency experience.
• Proficiency in R, Python, and SQL.
• Experience with ETL tools, such as Funnel.io and Fivetran.
• Strong understanding of full-funnel marketing strategies.
• Excellent communication and organizational skills.
• Demonstrated managerial experience with 2-3 direct reports.

Responsibilities

• Manage overall measurement strategy for a book of clients, including statistical modeling (MMM) and incrementality experiment design (MMT).
• Utilize large amounts of data to identify meaningful performance insights using R, SQL, and Python.
• Develop and maintain long-term strategic relationships with clients and internal teams.
• Present advanced measurement methodologies clearly to internal and external teams.
• Mentor and develop Measurement Analysts to elevate analytical rigor.
• Drive efficiencies within measurement and marketing science processes.
• Leverage AI technologies to increase efficiency and optimize deliverables.
• Utilize Power Digital’s Nova ecosystem within the department.

Skills

Statistical Modeling

Incrementality

Customer Analysis

R

SQL

Python

ETL Tools

Data Visualization

Team Leadership

Communication

Marketing Analytics

Education

Bachelor’s degree in Marketing or related field

Tools

Looker

Funnel.io

Fivetran

Job description

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

A day in the life:

• The ideal candidate will have a strong understanding of modern measurement, incrementality, statistics, data analysis, and reporting, and the ability to communicate effectively with clients. In this role, you will be responsible for managing and recommending the best modern measurement strategies for clients’ marketing campaigns, including Statistical Modeling, experiment design for incremental impact, customer analysis, and attribution-based measurement. You’ll also be providing strategic guidance to clients and internal teams, managing the relationship for your book of business, and maintaining a high sentiment of Power Digital measurement clients.

Responsibilities:

• Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis.
• Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL, and Python.
• Work closely with account teams and clients to develop and maintain long-term strategic relationships, ensuring their satisfaction and success with Power Digital’s services, especially Measurement.
• Clearly and succinctly present and explain advanced measurement methodologies and models to internal and external teams.
• Ensure that insights are actionable and tied to client business goals.
• Provide strategic advice and “so what” insights for ongoing measurement optimization.
• Mentor and develop Measurement Analysts by providing ongoing performance coaching and guidance on advanced analytics, problem-solving, and insight storytelling to elevate analytical rigor, quality of deliverables, and overall client impact.
• Consistently drive efficiencies within the current measurement and marketing science processes
• Employ AI technologies to increase efficiency and support the optimization of deliverables and/or processes
• Utilize and leverage Power Digital’s Nova ecosystem as it relates to your department

Role Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 6+ years of experience in Marketing Analytics and Measurement.
• 3+ years of agency experience.
• Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations, especially related to applying outputs of statistical models and market experiments to marketing strategies.
• Proficiency in R, Python, and SQL.
• Experience with ETL tools, such as Funnel.io and Fivetran.
• Strong understanding of full-funnel marketing strategies.
• Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools.
• Excellent communication and organizational skills to collaborate effectively across teams internally and externally.
• Demonstrated managerial experience, including the ability to lead, mentor, and motivate a team, 2-3 years of team management experience, ideally 2-3 direct reports.
• Highly dependable individual who thrives in a fast-paced environment and is a self-starter.
• Excellent problem solving, communication, and decision-making skills; ability to clearly communicate complex strategies to senior leadership and executive-level stakeholders.
• Team-oriented and collaborative, effective interpersonal skills, highly organized
• cData visualization skills using Looker and analysis in Excel
• Excellent communication and presentation skills
• Ability to work independently and as part of a team
• Strong attention to detail
• Self-motivated and able to work under pressure

Key Performance Indicators (KPIs)

• Maintain 90%+ revenue retention for dedicated Measurement accounts
• Client sentiment for dedicated accounts
• Efficiency and quality of analysis delivery, both in the hard output and the presented narrative

Most Important Things (MITs)

• A creative, problem-solver mind with a foundation of hard data skills
• Advanced understanding of statistical concepts: advanced modeling, experiment design, customer analysis, limitations of statistics, etc.
• Experience using Data Science to guide marketing decisions

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility.