Mass Posting - General Manager - Fitness Facility (Upstate NY)

Central Rock Gym; Buffalo (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

Central Rock Gym is seeking a General Manager for its Upstate NY locations including Buffalo and Rochester. This role involves overseeing daily operations, ensuring high-quality member experiences, and driving revenue growth. The ideal candidate should have 5+ years of management experience within the fitness or recreation industry, strong leadership skills, and a passion for community engagement. The position is integral in rolling out corporate initiatives while fostering a culture of excellence and collaboration.

Qualifications

• 5+ years of management experience in fitness or recreation industries.
• Strong leadership and communication skills to inspire teams.
• Proven ability to manage budgets and analyze KPIs.
• Experience in operational systems and launching corporate initiatives.

Responsibilities

• Oversee daily operations to ensure a high-quality experience.
• Develop strategies to achieve revenue and membership goals.
• Assist in implementing corporate programs and initiatives.
• Recruit, develop, and retain high-performing staff.

Skills

Leadership and communication skills

Budget management

Customer service orientation

Analytical skills

Education

5+ years of management experience

Job description

Mass Posting - General Manager (Upstate NY)

Title: General Manager
Reports to: Regional Manager & VP, Operations
Pay Range: $60,000 - $80,000/annually
Location: Buffalo, Rochester, Syracuse, & Troy, NY

About Central Rock Gym

Central Rock Gym is more than a climbing gym — it’s a community hub, a training ground, and a place where people discover what they’re capable of.

Founded by climbers and built by passionate leaders, Central Rock Gym has grown into one of the most respected indoor climbing communities in the country. We offer world-class bouldering, top-rope and lead climbing, youth programs, fitness classes, and training spaces — but what truly sets us apart is our people and our culture.

Every Central Rock Gym location is designed to be welcoming, inclusive, and inspiring. Whether someone is touching a climbing wall for the first time or training at an elite level, they belong here. We believe climbing builds confidence, resilience, problem-solving skills, and connection — and we see those values show up both on and off the wall.

What It\'s Like to Work at Central Rock Gym

Working at Central Rock Gym means being part of a mission-driven, fast-growing organization where leadership matters and ideas are heard.

We encourage our leaders to think like business owners — driving performance and growth across all areas of the gym, from membership and day-use, to services like climbing instruction, fitness, events and teams. At the same time, we offer the support, structure, and resources of the broader CRG team. As a General Manager, you’re not just overseeing operations; you’re shaping culture, mentoring future leaders, and creating an environment where both staff and members thrive.

You’ll work alongside a passionate, knowledgeable team who genuinely care about what they do. We value clear communication, collaboration, integrity, and continuous improvement. We take safety seriously, but we also know how to have fun. Energy, authenticity, and enthusiasm are not just encouraged — they’re expected.

At Central Rock Gym, growth isn’t limited to our footprint. We invest in our people. Many of our leaders started at the front desk or on the floor and grew into management roles. If you’re motivated, curious, and committed to excellence, there’s real opportunity here.

Summary: The General Manager is responsible for overseeing the performance, growth, and operational excellence of their facility(s). This role ensures consistency in execution, drives revenue and membership growth, strengthens community engagement, and supports the successful rollout of corporate initiatives. The General Manager serves as the key link between the corporate team and locations staff, fostering alignment, accountability, and high performance.

Key Responsibilities

Operational Leadership

• Oversee day-to-day operations across facility(s) to ensure consistent, high-quality member and guest experience.
• Support and mentor staff in areas of sales, cleaning, compliance, and performance.
• Conduct regular audits and performance reviews to identify opportunities for improvement and ensure brand standards are upheld.
• Ensure compliance with all safety, training, and operational policies and procedures.

Business Growth & Financial Management

• Develop and execute strategies to achieve revenue, membership, and profitability goals for their assigned facility(s).
• Partner with Regional Managers and the corporate team to track KPIs including membership sales, retention, programming revenue, and local marketing performance.
• Identify new business opportunities, partnerships, and events that drive local engagement and growth.
• Manage review budgets, analyze trends, and recommend data-driven adjustments to improve financial performance.

Corporate Initiative Rollout

• Assist in the implementation of new programs, systems, or services initiated by corporate leadership (e.g., new membership structures, training programs, digital tools, or brand campaigns).
• Serve as a communication bridge between senior management (marketing, services, HR, finance) and local teams to ensure clear understanding and execution of initiatives.
• Gather feedback from local teams and report on outcomes, challenges, and opportunities for improvement.
• Recruit, develop, and retain high-performing staff.
• Provide coaching, training, and leadership development opportunities with staff.
• Foster a culture of collaboration, accountability, and excellence that aligns with the organization’s mission and values.

Qualifications

• 5+ years of management experience, ideally in fitness, recreation, hospitality, or membership-based industries.
• Strong leadership and communication skills with the ability to inspire and influence cross-functional teams.
• Proven ability to manage budgets, analyze KPIs, and implement growth strategies.
• Experience overseeing operational systems and launching new corporate initiatives.
• Passion for community, fitness, and experiential business operations.

Performance Metrics

• Membership and revenue growth
• Customer and member retention
• Compliance with operational and brand standards
• Development and retention of high-performing employees