Marketing Technology Sr. Specialist

NinjaOne; Austin (TX); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) plan

Unlimited PTO

Growth opportunities

Job summary

NinjaOne is seeking a Marketing Technology Senior Specialist to own the day-to-day administration of the MarTech stack. You will configure, monitor, audit, and fix across Pardot, Salesforce, ABM tools, analytics, and the integration layer, ensuring data moves accurately between systems.

This hybrid role in Austin focuses on governance, data quality, and proactive issue detection, with a strong emphasis on data-driven decision making and cross-tool collaboration.

Qualifications

• Bachelor's degree or equivalent practical experience in a technical or marketing discipline.
• 3–5 years in Marketing Operations focused on Marketing Technology or Systems Administration.
• Experience with Pardot, Marketo, HubSpot, Salesforce, and iPaaS tools like Workato or Tray.io.
• Familiar with GDPR/CCPA/CASL compliance.
• Ability to use AI tools to accelerate operational work.
• Experience with Highspot, webinar technology, event tech, and web analytics.
• Ability to design prompt-driven workflows or AI-assisted automations.

Responsibilities

• Platform administration across the MarTech stack, ensuring uptime and data integrity.
• Manage day-to-day access and permissions for marketing platforms; maintain access logs.
• Configure and maintain marketing stack field mappings, objects, workflows, and automation settings.
• Monitor platform health, uptime, API limits, and automations; define SLAs by severity.
• Review vendor notes and evaluate new features for adoption and rollout.
• Own and maintain the integration map and data flows between MarTech systems.
• Audit data flow standards, deduplicate data, and enforce naming conventions.

Skills

MarTech administration

Marketing operations

Data governance

AI-assisted workflows

Vendor management

Education

Bachelor's degree or equivalent

Tools

Pardot

Marketo

HubSpot

Salesforce

Workato

Tray.io

6sense

Demandbase

PathFactory

Highspot

Job description

About the Role

We are seeking askilledMarketingTechnologySystems SeniorSpecialist,who is the primary owner of day-to-day administration across the Marketing Technology(MarTech)stack. This role isresponsible for keeping every MarTech platform running, every integration healthy, and every data flow accurate.

In thisexecution-first, technically demandingrole,you'llbe the person in the systems every day – configuring, monitoring, auditing, and fixing. Most platform administrators go deep in one system; this role goes deep across the connected stack, includingPardot, Salesforce, ABM tools, analytics, and the integration layer between them. The measure of success is not whether each tool runs correctly in isolation; it is whether data moves accurately and completely across allsystems, and whetherissues are caught and flaggedbefore they become bigger problems. Join our team and make a difference!

Location

Hybrid in Austin, TX. In the office 3 days per week (Mon, Tues, & Thurs).

We are flexible on remote working from home, if you are located in the USA and reside in one of the following states - CT, FL, GA, *IL, KS, MA, ME, NC, NJ, NY, OH, OR, TX or VA. We have physical offices in Austin, TX and Tampa, FL, if you prefer a hybrid option.

What You’ll be Doing

• Platform administration
• Manage day-to-day accessand role-based permissions, for Marketing, across all Marketing platforms; provision and deprovision users promptly &maintainan access log
• Configureandmaintainmarketingstack: field mappings, object relationships, workflow logic, and automation settings
• Monitor platform health daily: uptime, sync errors, API rate limits, workflow failures, and broken automations – defined response SLAs by severity level
• Assistin managingvendor relationships for all stack tools
• Review platform release notes on each vendor cycle; evaluate new features for adoption and brief the team on relevant changes before they roll out
• Integration health/data flow (across theMarTechstack)
• Own andmaintainthe integration map ofMarTechsystems: active connections between platforms, the direction of each flow, sync frequency, field mapping, data dictionary
• Monitor integration layer daily – native connectors, iPaaS middleware, and custom API connections– including error logs
• Enforce data flow standards: field naming conventions, ID resolution logic, deduplication rules, and sync cadence for every system pairing
• Proactively audit broken syncs, silent failures, and data discrepancies between systems
• Evaluate all proposed new tool integrationsusing a pre-defined checklist
• Stack governance & tech debt
• Maintain the definitiveMarTechinventory
• Contribute to quarterly stack audit: pullutilizationdata, flag underused licenses,identifyredundant tools
• Gate new tool procurementper pre-defined governance checklist
• Attribution & tracking infrastructure
• Maintainthe UTM taxonomy:maintainthe naming convention documentation, enforce it across campaigns and vendors, and audit UTM compliance on a monthly cadence
• Manage tracking tag configuration across the website and landing pages
• Partner with the analytics team to resolve data quality issues surfacing in attribution reporting
• Testing & Quality Assurance
• Maintain and execute a pre-deployment QA checklist for all platform changes
• Own regression testing after platform updates or vendor-released changes
• Conduct end-to-end testing of new integrations and automation workflows prior to launch
• AI-assisted operations & tooling
• Use AI tools (e.g., LLM assistants or features within the stack) to accelerate day-to-day operational tasks; design andmaintainlightweight AI-assisted workflows where they reduce manual effort or improve consistency
• Other duties as needed

About You

• Bachelor's degree or equivalent practical experience in a technical or marketing discipline
• 3-5years in Marketing Operations role, specifically focused onMarketing Technology or Systems Administration
• Proficiencyworking withand administeringthe following:Marketing Automation Platform (MAP)(Pardot, Marketo,Hubspot),CRM(Salesforce.com), iPaaS tools (Workato, Tray.io, ABM platforms (6sense,Demandbase), content intelligence tool (PathFactory)
• Exposure and understanding of global compliance regulations (GDPR, CCPA, CASL)
• Demonstrated ability to use AI tools (ChatGPT, Claude, or equivalent) to meaningfully accelerate operational work
• Additionaltechnology experience with content enablement platform (Highspot),webinartechnology (BrightTalk, or Zoom events), event technology (BizzaboorSwoogo), and/or web analytics (Google Analytics orSnowplow)
• Experience designing prompt-driven workflows or AI-assisted automations in an operations or systems context
• You align with our values Curiosity, Integrity, Kindness, Humility, & Builders and are committed to creating an environment where these values flourish in our teams

About Us

NinjaOne unifies IT to simplify work for nearly 40,000 customers in 140+ countries.

The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work. NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.

What You’ll Love

We are a collaborative, kind, and curious community.

We honor your flexibility needs with full-time work that is hybrid remote.

• We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
• We help you prepare for your financial future with our 401(k) plan.
• We prioritize your work-life balance with our unlimited PTO.
• We reward your work with opportunity for growth and advancement.

Additional Information

This position is NOT eligible for Visa sponsorship.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.