Marketing Technology & Digital Strategy Director

WESCO

Pittsburgh (Allegheny County)

On-site

USD 180,000 - 240,000

Full time

14 days+

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Job summary

Wesco seeks a Director of Digital and Web Strategy to own the marketing digital ecosystem, including the brand, content, SEO/SEM, and the marketing technology stack. This leader will align marketing objectives with IT and Digital Commerce platforms (Adobe Experience Manager and Magento) to drive scalable, governed, and faster digital experiences.

The role demands extensive leadership, strategic planning, and hands-on expertise in CMS, AI-enabled discovery, and performance analytics.

Qualifications

Bachelor’s degree or higher in a related field with Master’s preferred.
10+ years of progressive marketing experience across strategy, execution, and performance management.
Experience leading and developing marketing teams in a B2B or enterprise environment.
Deep hands-on expertise with marketing automation platforms, with Marketo strongly preferred, including instance architecture and CRM integration.
Working knowledge of enterprise CMS and commerce platforms, with Adobe Experience Manager and Magento preferred.

Responsibilities

Owns marketing strategy and execution for assigned portfolios, segments, or functional areas.
Converts business objectives into integrated marketing plans with clear KPIs, budgets, and delivery timelines.
Leads cross functional collaboration with Sales, Product, and other stakeholders to ensure alignment and orchestration.
Manages budgets, vendors, agencies, and external partners to maximize impact and efficiency.
Governs program performance through dashboards, reporting, and optimization against growth and profitability goals.
Ensures brand consistency, quality, and effectiveness across internal and external communications.
Develops managers and teams; drives functional excellence, operational rigor, and continuous improvement.
Own the strategy, roadmap, and performance of the company’s brand, marketing, and commercial content web experience.
Define information architecture, navigation, templating and component standards, and page performance requirements for marketing-owned pages.
Own the technical foundations that discoverability depends on: site architecture, crawlability, page performance, canonical rules, and metadata standards.
Own enterprise search strategy end to end - organic search (SEO), paid search (SEM), answer engine optimization (AEO), and generative engine optimization (GEO).
Define how the company’s content is structured, marked up, and syndicated so that it is discoverable, citable, and surfaced by AI assistants, answer engines, and generative search.