Marketing Technology & Data Consultant (Rental Focus)

Caterpillar Inc; Irving (TX); On-site; USD 113,000 - 169,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) savings plans

Health Savings Account (HSA)

Flexible Spending Accounts (FSAs)

Career Development

Incentive bonus

Job summary

Caterpillar Inc. is seeking a Google Analytics Marketing Technology & Data Consultant to lead GMP implementation for Caterpillar's digital platforms. You will bridge business objectives with GMP capabilities, coordinating between business partners, dealers and the engineering team to deliver measurable growth.

Based in Irving, TX, you will manage end-to-end deployment, governance, and data quality while training stakeholders to leverage insights for marketing optimization.

Qualifications

• Bachelor's degree in Digital Marketing, Business Analytics or related field or equivalent experience.
• GA4 certification preferred; experience with GA4 and GTM.
• Familiarity with GMP and data validation concepts.
• Exposure to Salesforce Marketing Cloud, Hightouch or tag management tools.
• Comfort with data, analytics and BI tools such as BigQuery, Tableau/Power BI.

Responsibilities

• Strategic consultation and requirement gathering for GMP deployment.
• Translate business needs into GMP engineering requirements and epics.
• Oversee deployment and integration of the Google Analytics Suite.
• Coordinate end-to-end deployment with data owners and analytics teams.
• Integrate ads pixels and third-party tags for accurate data flows.

Skills

Customer focus

Creativity

Relationship management

Technical excellence

Digital marketing

Education

Bachelor's degree in Digital Marketing, Business Analytics or related field

Tools

GA4 Google Analytics

Google Tag Manager

Salesforce Marketing Cloud

Hightouch

BigQuery

Tableau/Power BI

Azure DevOps

Job description

Career Area

Marketing

Job Description

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary

As a Google Analytics Marketing Technology & Data Consultant, you will represent and support the deployment of Caterpillar's world-class Google Marketing Platform (GMP) suite focusing on Google Analytics.

You will act as the digital product management link between our business partners, dealers and site owners and our Google Analytics Engineering team, ensuring that the Cat Rental Store website and mobile app and related customer-facing platforms are optimized to drive enterprise growth.

Your role is to translate business and marketing objectives from multiple business units, industry groups and dealers into business and technical requirements that meet partner expectations, align to the Enterprise measurement and tracking strategy and most importantly deliver business value.

What You Will Do

• Strategic Consultation & Requirement Gathering
• Business-to-Technical Requirements Translation: Consult with business partners to align GMP capabilities with their specific marketing and business objectives.
• Create Epics, Features, and Support Cases from requirements for GMP engineering teams.
• Deployment & Integration Oversight
• Lifecycle Coordination: Manage the end-to-end deployment process for the Google Analytics Suite, ensuring seamless integration points between digital products, data owners, and analytics teams.
• Ad & Pixel Integration: Facilitate the integration of ad pixels and third-party tags, ensuring marketing data flows accurately from customer-facing sites and apps to reporting dashboards.
• Project Management & Stakeholder Alignment
• Workflow Management: Create and maintain intake processes with business partners and manage handoffs to architecture, engineering, and development teams.
• Accountability & Auditing: Monitor deliverables for deadlines and completeness, performing audits and escalating risks to the GMP Product Owner.
• Communication & Training: Conduct meetings and lead training sessions to ensure dealers and partners are empowered to use data-driven insights.
• Innovation & Problem Solving
• Process Improvement: Evaluate existing business processes to uncover improvements, developing and implementing governance solutions that ensure data quality.
• Future-Focus: Drive efforts related to future-focused improvement in the Google Analytics space and building a roadmap.
• Employees may also be responsible for performing other job duties occasionally as assigned.

What You Will Have

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.

Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Considerations For Top Candidates

• Bachelor's degree in Digital Marketing, Business Analytics or a related field OR equivalent working experience
• GA4 Google Analytics certification preferred, with experience in implementing GA4 and Google Tag Manager and a willingness to develop deeper expertise.
• Foundational understanding of the Google Marketing Platform (GMP) and interest in learning data validation skills.
• Exposure to Salesforce Sales or Marketing Cloud, Hightouch (Reverse ETL), or tag management tools is beneficial.
• Comfort working with data and learning analytics and data management tools such as GCP BigQuery, Hightouch, Tableua/Power BI or similar platforms.
• Experience in running digital marketing programs and campaigns
• Ability to analyze business needs and help translate them into clear, actionable requirements.
• Experience with Agile project tools (Azure DevOps or similar).
• Interest in supporting digital transformation initiatives and learning change-management fundamentals.
• Strong proficiency in Microsoft Office 365 (Excel, Word, PowerPoint) and an organized, detail-oriented approach to documentation.
• Clear written and verbal communication skills, with the ability to explain insights to both technical and non-technical audiences.
• Experience collaborating in team environments, including groups and with cross-functional work.
• Curious with the ability to stay adaptable, ask questions, and contribute to problem-solving in a fast-paced environment.
• Familiarity with Caterpillar's organizational structure, processes, or brand standards is helpful but not required.

Additional Information

• Sponsorship is not available for this role
• Relocation is not available for this role
• This role is based in Irving, TX

What You Will Get

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range

$112,710.00 - $169,060.00

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates

September 29, 2026 - October 5, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.