Marketing Technology & CRM Strategy Manager

Benesch Law; Columbus (OH); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Benesch Law in Columbus seeks a Marketing Technology & CRM Strategy Manager to lead end-to-end CRM strategy on Intapp Deal Cloud, build dashboards, and translate data into actionable business insights for the growth of the firm.

You will partner with marketing, IT and finance to ensure adoption, governance and ROI across marketing technology platforms while supporting business development and client engagement in a hybrid work environment.

Qualifications

• Bachelor's degree in marketing, business, communications or IT.
• 5–7 years in marketing, business development or CRM in professional services.
• Strong CRM knowledge incl. Intapp Deal Cloud and data governance.
• Proven ability to leverage data for business development and strategic decisions.
• Excellent analytical, organizational and communication skills.

Responsibilities

• Owns the CRM platform (Intapp Deal Cloud) end to end – strategy, administration, configuration, enhancements, data architecture, and ongoing optimization.
• Collects, analyzes, and interprets client, matter, and market data to identify trends, cross-selling opportunities, and growth prospects.
• Designs, maintains, and distributes dashboards, reports, and analytics for attorneys and firm leadership.
• Manages vendor relationships for CRM, data enrichment, and marketing tech platforms.
• Collaborates with attorneys and client teams to leverage data and relationship intelligence.
• Partners with marketing directors and finance to ensure seamless use of CRM and MarTech.
• Supports RFPs, pitches, and client presentations with data-driven insights.
• Develops and leads CRM/MarTech adoption programs with training and metrics.
• Stays current on CRM/marketing tech practices and recommends enhancements.
• Defines success metrics, adoption KPIs, and ROI reporting for CRM investments.

Skills

CRM strategy

Data analysis

Stakeholder collaboration

Project management

Education

Bachelor's degree in marketing, business, communications, information technology or related field

Tools

Intapp Deal Cloud

CRM platforms

Power BI

Excel

Job description

Who We Are

At Benesch we pride ourselves on exceeding expectations and building trust not only with our clients but with our employees - Benesch's #1 asset. Committed to providing not only the highest level of legal service to our clients, Benesch also aspires to create a positive work environment for our employees. Our Firm continues to earn placement on Chicago and Cleveland's Top Workplaces list, along with Cleveland's NorthCoast 99 Top Workplaces rankings. We also continue to advance on the AmLaw 125 list, placing us among the top 125 law firms in the country.

Who We Are

At Benesch we pride ourselves on exceeding expectations and building trust not only with our clients but with our employees - Benesch's #1 asset. Committed to providing not only the highest level of legal service to our clients, Benesch also aspires to create a positive work environment for our employees. Our Firm continues to earn placement on Chicago and Cleveland's Top Workplaces list, along with Cleveland's NorthCoast 99 Top Workplaces rankings. We also continue to advance on the AmLaw 125 list, placing us among the top 125 law firms in the country.

Benesch is proud to be recognized for being a Firm that attracts and retains top talent - making Benesch a great place to work. We offer a hybrid schedule, career development and growth, transparent and visible leadership teams, and a place where diversity, equity and inclusion is celebrated. In addition, the Firm offers a full array of benefits which can be viewed at www.mybeneschbenefits.com.

Working with Us - Come and 'Be Benesch!'

We are one of the fastest growing firms in the nation, and have offices in Chicago, Cleveland, Columbus, Miami, New York City, San Francisco, and Wilmington. We continue to expand our geographic footprint and value the talent that comprises each of our locations.

Benesch is proud to announce the opening for a Marketing Technology & CRM Strategy Manager in our Columbus office! This position is hybrid and has work from home flexibility.

Position Summary

Do you experience leveraging data to support business development and strategic decision-making? Do you have extensive experience with InTapp Deal Cloud and love managing system administration, data governance and reporting? Then our Marketing Technology & CRM Strategy Manager opportunity may be just the new position you've been looking for! This role is perfect for the experienced professional who is looking to build dashboards and use their InTapp Deal Cloud experience to connect the dots and own firm's CRM from end to end. Join Benesch and play a pivotal role in shaping the marketing success of our organization.

Position Responsibilities

• Owns the CRM platform (Intapp Deal Cloud) end to end – strategy, administration, configuration, enhancements, data architecture, and ongoing optimization - ensuring it effectively supports business development and client engagement. Leads the marketing data strategy and collaborates with IT to ensure technology investments align with business development priorities.
• Collects, analyzes, and interprets client, matter, and market data to identify trends, cross-selling opportunities, and growth prospects.
• Designs, maintains, and distributes dashboards, reports, and analytics that provide attorneys and firm leadership with actionable insights.
• Manages the vendor relationships as primary liaison for CRM, data enrichment, and marketing technology platforms, including evaluating new solutions, overseeing contacts, and ensuring alignment with firm needs.
• Collaborates with attorneys and client teams to leverage data and relationship intelligence to strengthen client engagement.
• Partners with marketing directors and finance to ensure seamless uses of Intapp Deal Cloud and marketing technologies across the firm.
• Support RFPs, pitches, and client presentations with data-driven insights, relationship mapping, and client intelligence.
• Develops and leads formal CRM and MarTech adoption programs, including training, documentation, change management, and usage metrics tracking, to drive meaningful adoption, ensure high-quality data, and translate insights into stronger client engagement and business development impact.
• Stays current on CRM and marketing technology best practices, recommending enhancements that increase efficiency and impact.
• Defines success metrics, adoption KPIs, and reporting frameworks to measure the impact of ROI and CRM and marketing technology investments.

Qualifications

• Bachelor's degree in marketing, business, communications, information technology or related field required.
• 5–7 years of experience in marketing, business development, or CRM/database management within professional services; law firm or AmLaw experience strongly preferred.
• Strong knowledge of CRM systems (Intapp Deal Cloud preferred) and demonstrated ability to manage system administration, data governance, and reporting.
• Proven experience in leveraging data to support business development, client relationship management, and strategic decision-making.
• Excellent analytical, organizational, and problem-solving skills, with attention to detail and accuracy.Strong communication and interpersonal skills; ability to collaborate effectively with attorneys, staff, and leadership.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and experience with reporting tools or business intelligence platforms a plus.
• Experience with Entegrata a plus.

KEY COMPETENCIES

• Data-driven mindset with the ability to translate complex information into clear insights.
• Client-service orientation with a proactive approach to supporting attorney and practice needs.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Strong project management skills and ability to drive initiatives from start to finish.

Benesch is an equal opportunity employer. We strongly value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability (where applicant is qualified to perform the essential functions of the job with or without reasonable accommodations), medical condition, protected veteran status, gender identity, genetic information, or any other characteristic protected by federal, state, or local law.

Applicants who are interested in applying for a position and require special assistance or an accommodation during the process due to a disability should contact the Benesch Human Resources Department by phone at 216-363-4578 or email at [e-mail].